August 24, 2021 Last updated August 24th, 2021 1,209 Reads share

7 Types of Digital Marketing and How to Optimize Them for Your Business

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In light of the global pandemic, digital marketing has become a vital element in the business’s overall marketing strategy and plans. Online marketing paved the way for curated messages to reach a specific audience more likely to be interested in the product. Traditional media is an effective platform to tap a broad consumer base. On the other hand, digital media can reach a specific audience. In a nutshell, reliant on the target audience, some channels are more worthwhile to utilize than others. Consult and partner with a digital marketing agency like Oxford web design agency XIST2. It is a one-stop shop for all your digital marketing needs.

There are seven types of digital marketing: search engine optimization (SEO), social media marketing, pay-per-click (PPC), email marketing, mobile marketing, affiliate marketing, and content marketing. Let’s deep dive into each and identify ways to optimize them for your business.


Search engine optimization 

The end-all and be-all of SEO is to acquire the highest ranks in search engine results. As a result, increased traffic to the business’s website. SEO marketers gather marketing intelligence data to identify keywords and phrases consumers search online and relate the terms to their product and content. Essentially, marketers that specialised in SEO can navigate Google’s most current algorithm. SEO strategists must have the knowledge and technical know-how of the following:

  • Keywords and targeting. Never spam keywords. It is best practice to utilize good quality content and deploy words and phrases correctly. Situate them strategically on headers and in the crawl-able page content.
  • Content indexing. It allows Google to read content by deploying alt text for text and images.
  • Good link structure. A good link structure enables the search engine to navigate your site. Therefore, an SEO specialist must properly format URLs, links, and sitemaps for ease of site crawlers.


Social media marketing 

Social media marketing efforts encompass everything a business does via all its social media platforms. Social media marketers know that the platform goes above and beyond posting content and responding to comments and messages. Social media marketing requires the deployment of a strategic approach and careful timing. Social media specialists must collaborate and work with the company’s umbrella campaign. A part of its efficacy is timely and well-coordinated posts. The best social media manager must be consistent and savvy with its content. The most crucial part of this type of digital marketing is analytics. They should be able to churn and analyze the performance of their posts and create strategies. The goal is to drive users into the website through engagement and convert it to customers and eventually into regular consumers.



PPC involves sponsored ads and promoted search engine results. You will only pay when a consumer lands on your website via advertisements located at the top and sides of the search engine results page. Similar to SEO, PPC is a means to drive search traffic to your business.


Content marketing 

Content involves blog posts, resources like podcasts, digital videos, or e-books, and more. Content marketing uses these resources in a storytelling and information sharing format. Ultimately, this type of digital marketing encourages brand awareness for the reader. The reader takes action to content by acquiring more information on the product, making a purchase, or being part of the email list. Content marketing aims to be sustainable by building a relationship with the consumer that leads to sales increase over time.


Email marketing 

With the emergence of social media, applications, and mobile phones, email remains one of the most effective means of digital marketing. Emails are usually part of content marketing that provides value to guests and converts readers to loyal customers.


Mobile marketing 

Mobile marketing focuses on mobile phones and tablets to reach the target market via text messages, social media, email, websites, and mobile applications. Marketers tailor-fit offerings or content targeted to a specific location, time, or event. Mobile marketing is very effective because the bulk of a potential customer’s time is on their mobile phones.


Affiliate marketing 

Affiliate marketing functions as a referral program wherein the company works with a third party under an agreement that they will promote your product in exchange for a commission from each sale related to their efforts. This type of marketing can be cost-efficient but relies heavily on tracking and monitoring.


Digital marketing in this day and age is crucial in brand building, advertisement, and sales generation. Whether large-scale or small companies, digital marketing elements are at play to gain customers and steady revenue. It is cost-efficient to seek a marketing agency that can carry out various tasks at once. There are digital firms that can carry out social media management, customer relations management, and content marketing. The best and most worthwhile investment for your business’ marketing needs is to find a provider who can offer more complete web design solutions.

Dmitry Kozlov

Dmitry Kozlov

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