Social media marketing has become an important part of digital marketing. All businesses, whether they are B2B or B2C are using social media to get maximum exposure, increasing sales and boost their business growth. Use of social media for marketing purpose increased surprisingly in recent years and is still growing.
According to found that internet users pay close attention to information images. In fact, if images are more relevant, users spend more time in checking out images than reading the text.
Facebook continues changing its news feed that shows quality image and videos, and Twitter is also focusing on videos and pictures. Visual content has 40% more chance to share on social media than other types of content.
It would be an intelligent move to use visual content than using plain text.
#5. Educational Content
You want people to come to your website, read your content and make a purchase. Maybe you are lucky, and you got some customers. But if you are consistently providing promotional content and expect people will buy your product then you are wrong. If you are doing this, stop it right now.
People read your content to see what is in it for them. If you are not providing value to them they will move somewhere else. Focusing on too much promotional content can drag your business’ growth down.
Instead of educating them about products and services. Tell them why they need to know about your product or services and how it will benefit them. Educate them in a way they become able to take the right decision before purchasing.
There are many marketers out there who believe in providing educational content before selling products or services to their clients. They want people to know about their services before using them.
#6. More Concentration on Social Media Marketing
More than three million people of the population use the internet and around 2.1 billion users have active social media accounts. Social media can be a powerful marketing weapon if you know how to use it. It is the best way to generate quality leads.
It brings more purified leads after email marketing. 70% of marketers use Facebook to gain the new customers. The population on social media will increase even more in future.
A smart digital marketer should focus more on social media marketing and provide content according to the user’s need.
#7. Pay Attention to your Audience
A brilliant marketer pays close attention to his prospects. He knows how to make a strong relationship with his audience by paying attention to their complaints and suggestions. Social media is the best way to find real fans for business, and if you treat them well, they can be your loyal customers for the rest of your life.
You should carefully watch your potential customers what are they saying on social media about your product or services. Once you find the issues they are facing, try to solve them first before your competitors.
Final Thoughts
Social media can be your best buddy if you treat it well. It will help you to grow your business and establish you as a brand. If you focus on social media with a full proof social media strategy, it will reward you more success than you thought.
Apply the tips mentioned above and make your social media marketing impressive and efficient.
Images: ”Author’s Own”
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