There are multiple web site solutions available within the industry, which means there are no excuses for a poor design. And as we know, the latter always matters. It is a visual experience that users get when they click on your page. Moreover, they tend to develop their trust level exactly on the basis of the overall First Impressions Will Never Change When the matter concerns responsive web design, the user tends to give preference to the one that is the most pleasant to look at. It’s not a secret that he may end up on your page through some blog or search. Some web site owners are going to debate now that the users are hooked by well-researched content and it’s the content that really matters. Of course, good content may increase the Search Engine Page Results of your site, but ask yourself – what is going to happen once the user is on your page? Will the design make a difference? Without a doubt, it will. When you open up any web site and you see that its design is confusing, you feel that you have got to an uncomfortable place and you leave as soon as you can. There’s a subconscious reaction to any web page that is generated in your mind even before you have read a single word. There will always be the so-called first impression that is usually based on the overall look of the web page and that can be hardly ever changed. Easy Navigation – More Points to the Web Site Some individuals claim that navigation is the most important part of the site and they’re right to some extent. The thing is that this small aspect can either make or break your website, which is so true for the robust sites that include a lot of pages. Typically, website navigation consists of a navigation bar or a certain number of labels that distinguish the website pages. Excellent navigation must be really easy to find for both an inexperienced user, and someone who’s familiar with internet surfing, making it a pleasant and easy travel through the whole structure of the website. When working on the navigation design, web designers tend to go wild with various fancy typefaces. But the fact is, the navigation of your web site should be absolutely intuitive so that even your grandpapa can deal with it. It All Lies in Your Hands… Your website is the place where you can act like God, keeping everything under control. You use various design tools in order to lead your customer throughout the site, politely suggesting the page to visit next. All website elements like ads, notices and updates serve to help your user to follow the path you want him to go. If all of them work perfectly in tandem, you and your potential client have the most pleasant experience. Web Site Experience & Options Once you’re over the first impression moment, work on the user experience. Again, consider the goals of the website. Do you just need more visitors? Or do you actually want them to do something while browsing your web site? When the user is there, you definitely want him to do at least something – share some posts via Facebook, leave comments, check your service offerings or everything. Navigation, colours, as well as layout – all these elements play a crucial part in whether all those things are going to happen or not. In case your design is crammed with a bunch of ads or the navigation of the page leaves a lot to be desired, the range of goals you’ve set will most likely never be achieved. Working hard in order to guarantee the best user experience is a demanding process. But that’s the case when the point of destination is more important than the journey itself. It is worth saying that well developed, easy to use and eye friendly website design is not just the other functional characteristic that the owner should be longing for. What is more, it is the design itself that usually says a lot about your company, its organization, client attitude and its image in general. It’s the “design” that, according to the designers, is the issue “that carries the marketing message of your company”. In other words, the direct relationship between the website design and marketing is absolutely the same as the one of message and thought. A strong marketing strategy is crucial until successfully implemented by means of website design. Regardless your service or product quality, it’s actually the design that must first speak for the service or product value to the online user. Consistency in style and layout will make it easier to browse the page. If you can do something that will help you minimize doubt or confusion on the user’s part – do that. It will make the user’s experience on your website more productive and successful. Are you about to build a website? Or, you’re about to re-design the one that already exists? It’s not necessary for your site to be the most attractive on the web, but a good looking design is a must. As the studies show, it needs to convey professionalism and quality with a neat and accurately organized layout, proper use of eye appealing colours, and text sections that are easy to look through. These studies prove that it is absolutely worthwhile to invest in a supreme quality website design since in the end, clients’ perception is what matters the most. Images: “designer drawing website development wireframe/Shutterstock.com“ ________________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. 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