April 1, 2019 Last updated March 26th, 2019 70 Reads share

Data Privacy Policies Can Make or Break a Small Business

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If you’re running a small business (or any business for that matter) in the digital age, keeping customer data safe and private is now one of the most critical business imperatives you face. In addition to the expectations of customers themselves, there are also strict new privacy regulations to contend with and news of more on the way. The consequences of getting it wrong could be dire – ranging from stiff financial penalties to permanent damage to your small business’s reputation in the marketplace.

To make sure that customer data is always protected, small businesses need to adjust their overall cybersecurity posture to prevent themselves from becoming another statistic in the escalating war between hackers and the companies they target. They should employ a mixture of privacy policy changes and some technical security upgrades to maintain a robust defense. Here is an overview of some data privacy policies that can make or break a small business.

Keep Only What You Need

The most important tenet of any plan to maintain customer data privacy is an overarching goal of minimizing what data is collected in the first place. For small businesses, this means figuring out data-oriented goals in advance, rather than collecting the maximum amount of data to then find a use for. The concept is known as data minimization, and it’s the best possible strategy for any small business to maintain customer privacy – after all, you don’t need to protect what you aren’t storing in the first place. Also, it’s important to remember that data collection practices may be changed as the needs of the business change. That means the best data minimization efforts should err on the side of collecting as little data as possible since it’s always an option to scale up data collection if new business imperatives demand it.

Pursue Transparency and Allow an Opt-Out

Even after you’ve minimized the amount and types of data you plan to collect, it is still necessary to create clear privacy and data sharing statement for your customers. It needs to contain a detailed explanation of why you’re requesting the customer’s data, including what you’ll be using it for, and who will have access to it. Depending on where the customers are, obtaining consent before collecting any data may also be a legal requirement. Even if not mandated by law, however, crafting an easy-to-understand data policy for customers and allowing them to opt out of anything they don’t feel comfortable with is an excellent way to gain trust. That’s important when you consider that research shows that 75% of people will share data with a business or brand they trust.

Ensure Encrypted Access

After taking steps to cut down on any unnecessary data collection, the next thing to do is make sure the data that is still collected remains secure with ironclad storage and access policy. First and foremost, that means making sure that all business websites make use of SSL encryption, and that all data storage systems keep stored data encrypted while in transit and while at rest. It’s also a good idea to provide VPN access for employees that need to handle any customer data. As you can see from this source, VPNs are needed in businesses – regardless of whether they are big players or small startups – to avoid falling prey to vulnerabilities. VPNs are designed to provide on-demand, encrypted access to sites and services all over the internet. There are dozens of commercial VPN providers that offer business-class services, and plenty of low-cost hardware options for those that need to provide access to self-hosted services.

Secure Email Systems

Without a doubt, Email is the primary vector of attack that cybercriminals use to target small businesses and the means by which most data breaches occur. That’s because it’s a system that everyone uses, and that was designed with close to no native security protocols. That leaves small businesses with the daunting task of securing an inherently insecure system. The first step to do so is to deploy an endpoint protection solution that includes a comprehensive email scanner. Most business-class antivirus solutions will include such functionality, and it should be active at all times. Next, it’s worthwhile to look into end-to-end encryption for whatever email system the business uses, to protect messages as they transit the web to their destinations. In addition to the physical security upgrades, it is also necessary to create clear guidelines for employees as to what customer data may be shared or discussed via email. In general, the stricter the policy, the safer your customer data will be.

Focus on Access Management

One of the best ways to keep customer data private is to limit which employees have access to whatever data is collected. In terms of policy, the best solution is to set clear guidelines as to who has access to which datasets, including a clear description of acceptable data, use. It’s best to limit access to the smallest number of people as is practical, which will cut down on the chances an employee will fall victim to a phishing scheme or even inadvertently release customer data. Once a clear-cut data policy is in place, it should be followed with a robust credential management policy, including a requirement for complex passwords. If possible, consider requiring two-factor authentication or physical keys as an added data security feature.

Remain Vigilant

Obviously, there’s no perfect approach that will guarantee customer data privacy, but the options and policies detailed here will shift the odds in the favor of those businesses that use them. With the stakes as high as they are, it makes perfect sense for every small business to tighten up their data privacy policy and to ramp up efforts to guard against unauthorized access and customer data disclosure. It’s also crucial to remember that the policy elements are just as important as the security upgrades, as neither can be effective alone. The bottom line here is, keeping customer data safe and private is the responsibility of every employee that has access to it, but offering the right guidelines and security tools is a must if they are to live up to that responsibility.

 

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Andrej Kovacevic

Andrej Kovacevic

Andrej is an accomplished digital marketing specialist and an avid internet technologist. Throughout his career, Andrej has combined his passion for cutting-edge technology with a keen eye for emerging industry trends to deliver customized marketing solutions to businesses and clients around the globe. He believes that the key to modern marketing excellence is a constant willingness to learn and adapt to the ever-changing digital world.

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