Technology January 14, 2021 Last updated January 14th, 2021 1,305 Reads share

How to Avoid These 7 Serious App Store Optimization Mistakes

Image Credit: DepositPhotos

Do you know Google Play store occupies nearly 2.7 million apps?

The fierce competition in app stores demands optimizing the apps to increase their visibility for the users. The marketers are implementing App Store Optimization strategies to drive more traffic on the app’s page.

App Store Optimization is the method of optimizing an app to improve the rankings on the app store’s search results. The increased visibility of an app in the app store improves the chances of downloads.

Here are the severe app store optimization mistakes that you shouldn’t make.  

#1. Not Practicing Keywords Appropriately

Selecting and using the right keywords is crucial while performing App Store Optimization. You should find the keywords and use them in the right place while forming the app descriptions, title, and other details.

The keywords will help in highlighting the app for the searched query on the app stores. If you want to maximize your app’s chances of getting found on app stores, do research, analyze, and place selected keywords on your app page wisely. 

#2. Not Using A/B Test to Refine Metrics

Marketing is all about data and measuring. There is a very useful feature in Google Play Developer Console named ‘Experiments’ that allows you to inspect and estimate the consequence of various listing item alternatives in terms of installed volume. 

Through the Experiments feature, you can run the A/B test on almost every factor such as Title, App Icon, Short Description, Feature graphic, Screenshots, etc. 

Moreover, for the iTunes Connect (bummer), you should use the Google Play store results. Else, you can use the A/B testing tools like StoreMaven, SplitMetrics. 

This type of testing will help in finalizing the impactful ASO strategies that work flawlessly.

#3. Not Localizing the App

Localizing the app’s listing to the particular criteria (i.e., language, country, etc.) will improve an app’s visibility. Most of the time, this element is missed, and companies run ASO for a global audience.

Both the app stores (Apple App Store and Google Play) allow opportunities to localize the store listings for improved results. 

If you opt for localizing listing, the keywords search for a specific market drastically improves. As a result, the conversion rate increases with a higher number of downloads in that particular market.

#4. Not Implementing the Diverse Strategies for Different App Stores

Most of the time, it is commonly misunderstood that all app stores need similar strategies. However, Apple App Store and Google Play Store have their own particularities to make the app visible among users. 

So, you should understand how each app store is different from one another, and based on that, choose the strategies. The distinguished strategy is essential to improve the ranking of an application on all app stores. 

#5. Not Tracing Competitor Apps 

App stores have millions of applications. It means that the chances of your apps’ competitors are higher. Most of the time, companies forget about tracking the competitors’ app performance on the app stores. Hence, their app falls behind and does not attract more traffic. 

As your app is not the only one in the particular category of app stores, you must track competitors. You should monitor the keywords they rank and how their store listing is optimized. Besides, you need to closely monitor their tactics to maintain higher rankings on the app stores.

#6. Considering ASO as a One-Time Job

ASO is the process for the long run, but it gets confused with the one-time task completion. As you implement the various types of SEO strategies for a website, you should do the same for ASO.

Based on your app’s metrics and rankings, you should experiment with distinct tactics to maintain the app’s higher visibility. Understand how competitors are practicing ASO and experiment with the keywords you have selected while applying unique App store optimization strategies each time.

#7. Not Using the Most Appropriate ASO Tools

ASO tools enable you to monitor the prime KPIs such as keywords rankings, charts rankings, reviews or ratings, and many other details. One of the common mistakes brands make is not tracking everything related to an apps’ presence on the app stores.

It is vital to understand how the app stores work, the performance of an app on them, and if the ASO strategy is working to make better business decisions. The tools are a great help to track all these metrics accurately. 

Here are the common types of ASO tool that will help optimize the app:

  • SEO for Apps tools
  • Chrome extensions for ASO
  • User ratings & reviews tools
  • A/B testing tools
  • Mobile SDKs that help with ASO

In a nutshell, the number of apps on Google Play and the Apple App Store is increasing day by day. If you want to improve your app’s visibility, you must perform ASO smartly and properly. However, while perming the App Store Optimization, you should avoid the most common but severe mistakes (as mentioned above). 

The rightly done ASO will help drive more traffic on your app’s page on the play store. Hence, it improves the chances of downloads and conversion rates. So, make sure you are strictly avoiding the serious App Store Optimization mistakes and make your app highly visible flawlessly!

DepositPhotos – app store

Rakshit Hirapara

Rakshit Hirapara

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