Technology January 13, 2017 Last updated January 12th, 2017 2,376 Reads share

6 Untapped Ways to Boost ECommerce Sales

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Do you want more sales and traffic for your eCommerce store? Of course, you do. If your online store is smoothly running, you will get more as many visitors as possible and make much money online.

The demand to shop online is important to remember as small changes can break a new ground. Even big eCommerce organizations may lose a large amount of money. Setting up a new business can be a good way to get more sales, but you need to know how to market your store in order to maximize more sales.

This post features 6 untapped ways to boost eCommerce sales and includes useful practice examples.

#1. Get Product Reviews

Product reviews are really effective for improving eCommerce sales. Based on the research that is using real-time customer data to show recently viewed products. You know that top selling products are really popular among visitors.

Berry Bros. & Rudd used a great approach to customer feedback including FAQs and customer comments that can help convince visitors. They also showed statistics how many bought next to the sales percentage in order to persuade more visitors that other people like buying this product.

#4. Improve your newsletter sign-up incentives

As you know, people don’t always trust any newsletter sign-ups as it draws their attention away from their target. We should understand that getting e-mails is important to do follow-up marketing with your customers. People will sign up only in those cases if they see really good reasons to do that.

If you want to get more emails from your customers, you need to completely optimize your newsletter sign-up and offer a good incentive. Many people use having a pop-up or a newsletter box in the sidebar or in the footer. You can offer a first-time purchase coupon or a free guide how to do that. Before integrating incentives on a website, make sure to test your pop-ups in order to reveal the best variant.

You can add a short description to your incentive or offer to help visitors understand why they need to join your mailing list. You can see the example from GlassesUSA:

They offer a free subscription and 55% off for your first purchase with marketing research and case studies.

#5. Add video to your popular products

You should understand that high-quality images to your products are not enough to stand out from the crowd. If you want to get more effect and increase sales, you should try writing a short review and promotional video for your popular products. I agree that it can be time-consuming to do that, but it can get a huge impact on sales and conversion sales. For example, ASOS and ModCloth like experimenting this kind of approach:

If you aren’t sure about this, you can create short videos for your top 3-5 best products and add them to the relevant product pages. After that you can measure the result and understand whether this way works well or not for you. In the case of a good result, you can make quality videos and increase the number of products you offer for people.

#6. Include convincing risk reducers on your website

To make sure that your key features are noticed by customers, you can include good risk reducers in the website header in order to inspire people trust your brand and reduce the risk of purchase.

If you include your key features and value proposition, you can mention about your risk reducers. For example, you offer free shipping, money back guarantee or free returns. Before including a certain action, test out different combinations of risk reducers that can work best to boost sales and conversion rates. In this context, GlassesUSA does a good job with this approach:

Final thoughts

No matter what you want to do, there are plenty of ways out there to implement the above strategies into motion. You can increase sales and conversion rates for your eCommerce store using them in a proper way.

Now it’s your turn to tell us what ideas you’ve tried before or some unique ways to increase your eCommerce sales. Please, share your thoughts below.

Images: Author’s Own

Irina Weber

Irina Weber

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