Technology December 26, 2016 Last updated September 18th, 2018 2,553 Reads share

5 Types of Visual Marketing Content for the Best Results for Your Business

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If you own a business, you must think about marketing. And when it comes to marketing a business, you just can’t do without visuals. That’s the simple truth. Visuals have long been the key to marketing across all platforms. And they have become increasingly significant in the digital world as well.

#1. Short Videos Including Explainer Videos

A picture tells a thousand words – that’s an adage you must have heard a number of times. And if this is true about pictures, you surely have wondered how much effective videos might be. And truly they are among the best forms of communication. That’s why video is an extremely popular mode of marketing communication among businesses.

If you’ve a startup, you can use a short video on the homepage of your website. That’s an explainer video, which can help you tell people about your business. Or, you can also spread the word about your business with short videos by posting them on social media platforms. You can even create other videos on interesting topics. And if you can create a video that goes viral, you can expect a large number of people to know about your business. You might even go for an animated video of about 15 seconds or more, which can help you let people know about your products and services.

#2. GIFs for Continuous Animation

Don’t have enough funds to create a long or even a short video?

Yet, you can embrace visual marketing for your business. And you don’t need to keep all forms of animation out of the marketing procedure. One of the easiest ways to include animation in marketing is to embrace Graphics Interchange Formats. Commonly known as GIFs, these are extremely popular as a marketing tool. There are multiple reasons why you should use GIFs for marketing.

  • – They are among the best in involving the audience.
  • – You can use them to convey a story with ease.
  • – It’s easy to promote a product or a service with GIFs.
  • – They can help you convey emotions.
  • – GIFs can help to keep your marketing content smoking hot.

Wondering what a GIF does?

It plays a short animation on the loop. So, the video is repeated innumerable times. Hence, all you need to do is choose the right kind of video for marketing and use it as a GIF. It will be shown multiple times to your audience. However, this calls for a caution as well. Ensure that it’s not overexposed, so that your target audience are not bored.

#3. Information and Graphics through Infographics

Want to use a visual tool that can help you let your target audience know about your business through both visuals as well as words?

What can be better than infographics?

Wondering what an infographic is? The name holds the answer.

Infographic = Information + Graphics

So, an infographic is nothing but information delivered with the help of graphical representations. However, if you can create it properly, an infographic can give you excellent results.

  • – A reader is 30 times more likely to go through an infographic than a paragraph full of words.
  • – Colored visuals, which compose a major part of an infographic, increase the willingness of a person to go through a content by 80%.

So, you must use infographics for marketing. And it’s not at all difficult to create eye-popping infographics. You must focus equally on information and statistics as well as graphics to design the best infographics. Having a few online tools can help you do that even better. They can turn out to be a great weapon to bring more revenues for your business.

#4. Memes to Make Audience Relate

Do you know what a meme is?

It’s one of the most popular as well as impactful visual marketing tools around these days, especially on social media platforms. These are images on which you can scribe a few words and convey the message about your business. You can even use a bit of humor or satire with this form of visual tool to make it more interesting.

The popularity of memes is increasing at a fast rate. And that’s not without any reason. Memes are:

  • – easy to create.
  • – conveys messages with ease.
  • – can be shared without much hassle.
  • – can be made to be funny or smart.

One of the best things about memes is that the audience can relate to them. Hence, these marketing tools have more chances of bringing better results for your business.

#5. Comic Strips with a Pinch of Humor

Ever thought of using comics for marketing your brand?

Believe it or not, comics are extremely effective if you can use it properly. And for a comic to have the best impact, you need two simple things:

  • – great visuals.
  • – a message with a pinch of humor.

One of the best things about humor and comics is that it can be used for a wide range of audience, including both adults and children. However, when you’re using some kind of humor for your business, remember that it’s the voice of your brand. Hence, ensure that you’re not doing it in the wrong way. A perfect comic strip can help you reach out to your target audience in a way, which can result in increasing revenues.

The Round-up

Gone are the days of marketing your business with loads of words and paragraphs. With the advent of social media, businesses want to create marketing materials that are shared extensively and attract the attention of their target audience. And what can be more attractive and interesting than visuals? So, it’s almost imperative for your business to use visuals for marketing. And if you’re embracing visual marketing, you must include these few forms of visuals for maximum returns and the best results.

Image: tablet in hand on wooden desk word visual content

Eric Haskell

Eric Haskell

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