Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

6 Best WooCommerce Marketing Strategies for Your Store

By Marouane El Baghati Published August 14, 2020 Updated March 17, 2023

WooCommerce is an incredibly powerful platform for vendors and marketers, but it’s also intensely competitive. With so many brands targeting the same audiences, it’s critical to do everything you can to differentiate your business from the rest of your niche.

In this article, we’ll cover six of the most effective ways to market your WooCommerce store and generate more sales. Keep in mind that the best WooCommerce extensions can add critical functions and take your marketing strategies to the next level.

1. Minimize Loading Times

A faster website is obviously better, but the impact of speeding up your WooCommerce store can’t be overstated. In fact, the majority of mobile users will leave a site after waiting just three seconds for it to load. With that in mind, every second counts when it comes to maximizing traffic and sales.

Along with getting rid of unnecessary extensions that could increase loading times, it’s important to find a reliable hosting service that can keep your site running smoothly.

2. Offer Search Filters

Searching your site should be a simple way for customers to find what they’re looking for, but not all ecommerce search tools are created equally. Filtering by criteria like color, price, and product category can reduce the time it takes to find a product.

Surprisingly, vendors often neglect “sale” filters during promotions. If you’re running a 20% off deal on specific products, it should be easy for customers to filter out items that aren’t part of the deal.

3. Don’t Forget Mobile Users

As mentioned above, reducing loading times is an effective way to improve your experience on mobile. That said, mobile users make up a larger percentage of ecommerce consumers every year, making them a top priority for WooCommerce vendors.

If you’re not sure how your site runs on mobile, go through the product listings and checkout process on your personal phone. Take note of any glitches and gather customer feedback to supplement your observations. Consider the WPTouch plugin for mobile sites and Appmaker for dedicated apps.

If you are using popups on your site you should check them on mobile devices carefully. For example, exit-intent popus on mobiles use different signals to anticipate when your visitors are about to leave.

4. Leverage Content Marketing

Conventional marketing platforms like SMS and email are still relevant, but it’s also important to recognize the role of content marketing. Publishing a consistent stream of high-quality content will help you build a reputation and generate more traffic.

Of course, effective content marketing requires investing in content creation and thinking in terms of long-term growth. Sales will increase over time as you bring in more readers and demonstrate your brand’s expertise.

5. Advertise on Facebook and Instagram

Along with content marketing, social media is another field that’s become significantly more important over the past few years. Advertising on Facebook, and other social media channels expands your audience and offers new opportunities for engagement.

The rule of seven states that a consumer won’t purchase from a new brand until they’ve engaged with it seven times. Even though the number seven isn’t particularly special, the reality is that repetition is key to long-term success. Social media is another space where you can interact with customers and increase brand recognition.

6. Run A/B Tests

Audiences are incredibly unpredictable, and it’s impossible to tell what they’ll connect with in advance. With that in mind, marketing is an inexact science no matter how much experience or knowledge you have.

A/B tests quickly compare results from two different ad variants to help you identify the best option. You can test anything from email subject lines and sender names to images and calls to action. Run the test for long enough to see how customers respond and optimize your tactics for a full campaign.

One of the most common mistakes marketers make while A/B testing is comparing several variables at the same time. While it might seem efficient at first, this strategy makes it more difficult to extract actionable information from your results. Limiting the test to one variable ensures that you’ll only be comparing a single difference, making it easy to choose between them.

WooCommerce marketing can be surprisingly complicated, but you don’t need any expert knowledge to implement these quick tips. Over time, seemingly simple adjustments will lead to a sustainable increase in both traffic and sales.

eCommerce concept -DepositPhotos

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
1. Minimize Loading Times
2. Offer Search Filters
3. Don’t Forget Mobile Users
4. Leverage Content Marketing
5. Advertise on Facebook and Instagram
6. Run A/B Tests

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz

Sign For Our Newsletter To Get Actionable Business Advice

[email protected]