WooCommerce is an incredibly powerful platform for vendors and marketers, but it’s also intensely competitive. With so many brands targeting the same audiences, it’s critical to do everything you can to differentiate your business from the rest of your niche.
In this article, we’ll cover six of the most effective ways to market your WooCommerce store and generate more sales. Keep in mind that the best WooCommerce extensions can add critical functions and take your marketing strategies to the next level.
1. Minimize Loading Times
A faster website is obviously better, but the impact of speeding up your WooCommerce store can’t be overstated. In fact, the majority of mobile users will leave a site after waiting just three seconds for it to load. With that in mind, every second counts when it comes to maximizing traffic and sales.
Along with getting rid of unnecessary extensions that could increase loading times, it’s important to find a reliable hosting service that can keep your site running smoothly.
2. Offer Search Filters
Searching your site should be a simple way for customers to find what they’re looking for, but not all ecommerce search tools are created equally. Filtering by criteria like color, price, and product category can reduce the time it takes to find a product.
Surprisingly, vendors often neglect “sale” filters during promotions. If you’re running a 20% off deal on specific products, it should be easy for customers to filter out items that aren’t part of the deal.
3. Don’t Forget Mobile Users
As mentioned above, reducing loading times is an effective way to improve your experience on mobile. That said, mobile users make up a larger percentage of ecommerce consumers every year, making them a top priority for WooCommerce vendors.
If you’re not sure how your site runs on mobile, go through the product listings and checkout process on your personal phone. Take note of any glitches and gather customer feedback to supplement your observations. Consider the WPTouch plugin for mobile sites and Appmaker for dedicated apps.
If you are using popups on your site you should check them on mobile devices carefully. For example, exit-intent popus on mobiles use different signals to anticipate when your visitors are about to leave.
4. Leverage Content Marketing
Conventional marketing platforms like SMS and email are still relevant, but it’s also important to recognize the role of content marketing. Publishing a consistent stream of high-quality content will help you build a reputation and generate more traffic.
Of course, effective content marketing requires investing in content creation and thinking in terms of long-term growth. Sales will increase over time as you bring in more readers and demonstrate your brand’s expertise.
5. Advertise on Facebook and Instagram
Along with content marketing, social media is another field that’s become significantly more important over the past few years. Advertising on Facebook, and other social media channels expands your audience and offers new opportunities for engagement.
The rule of seven states that a consumer won’t purchase from a new brand until they’ve engaged with it seven times. Even though the number seven isn’t particularly special, the reality is that repetition is key to long-term success. Social media is another space where you can interact with customers and increase brand recognition.
6. Run A/B Tests
Audiences are incredibly unpredictable, and it’s impossible to tell what they’ll connect with in advance. With that in mind, marketing is an inexact science no matter how much experience or knowledge you have.
A/B tests quickly compare results from two different ad variants to help you identify the best option. You can test anything from email subject lines and sender names to images and calls to action. Run the test for long enough to see how customers respond and optimize your tactics for a full campaign.
One of the most common mistakes marketers make while A/B testing is comparing several variables at the same time. While it might seem efficient at first, this strategy makes it more difficult to extract actionable information from your results. Limiting the test to one variable ensures that you’ll only be comparing a single difference, making it easy to choose between them.
WooCommerce marketing can be surprisingly complicated, but you don’t need any expert knowledge to implement these quick tips. Over time, seemingly simple adjustments will lead to a sustainable increase in both traffic and sales.
eCommerce concept -DepositPhotos