An entrepreneur is always facing the challenge of creating revenues from limited resources by accomplishing innumerable tasks. Paucity of time does not allow adding new things to the already over burdened list of tasks that includes building an organization, building a brand and reaching out to the consumer. This is how the entrepreneurs can get help. It will show the digital way to reach out to consumers and create brand awareness by unleashing the powers of
Clearing some misconceptions
There are some misconceptions about
- SEO is still important today, and it is only a part of digital marketing that comprises of content marketing, search engine marketing, social media marketing, affiliate marketing, pay per click advertising and e mail marketing.
- SEO is still as important as it used to be and there is no reason to think that it has reached the point of saturation. It is a mistake to think that
SEOis dead. It will be a bigger mistake to ignore SEOas it can ruin businesses.
- All problems of business growth cannot be solved by
SEO. It also cannot guarantee market domination and the top spot in search results instantly. It is a process that can give very good results when gradually built with a systematic approach.
In house vs. outsourced resource
Many entrepreneurs are often caught in the dilemma of whether to implement
Despite outsourcing the
Strategy for mobile optimization
Mobile searches have overtaken desktop searches in at least 10 countries including Japan and the USA. Moreover, Google is all game for mobile friendly websites. Considering these as the highest impacting changes of recent times, it is a necessity for entrepreneurs to have a mobile optimization strategy for the
You need to have a responsive design for your website that makes it mobile friendly. Users should derive the same viewing pleasure of the website on mobile devices as they experience on desktops and laptops. Having a mobile optimization strategy will bring you much closer to consumers through better engagement. The
High content quality
There is no short cut in implementing
High quality content is what Google likes and search engine results depend on it. This has become more important in the context of acquiring quality links for your website, which is a major contributor in search rankings. With the introduction of Google updates like Penguin and Panda that are used to weed out poor quality content and spamming, content has once again become the king in
Have a repository for content
The challenge of high quality content is much more because websites have to be refreshed frequently with new content. It is not an easy task to generate high quality content in rapid succession, but inability to do it can affect search rankings. In order to meet the challenge effectively, you should have a reserve of ideas for contents. Ideas can be generated by tracking closely the interactions in forums and social media platforms surrounding the products and the industry in which you operate. This would ensure that you are at par with consumers as far as their likes and expectations are concerned. The repository can include messages for your products and services that help to reach out to consumers.
Keep a close watch on the
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