Email marketing had a momentary setback in the past. It happened due to people’s tendency of spamming emails. However, with time companies once again started taking up email marketing as their promotional tool. There is little doubt that email marketing plays a significant role when it comes to catching a hold of targeted customers.
Few Benefits of Email Marketing
Low-Cost Marketing
Running a business requires high expenditure. It is natural for the business owners to look for inexpensive tools that will help them expand their brand name. Email marketing is low cost and easy to handle. That is why small-scale businesses, especially the startups opt for email marketing as their promotional tool. The business owners, who are dealing with substantial debts, often find solace in email marketing as they find it difficult to opt for any other marketing tool.
Brand Expansion
With each email that you shoot, the consumers become aware of the business that you are running. They are also getting to know the brand which you are trying to establish. This exposure, when comes in a low cost, becomes a boon for every business. It is not only the small-scale businesses, but even the corporate giants opt for email marketing as their promotional tool.
Easy Sharing Option
You would rarely find a marketing tool which you can easily share with your targeted clients. Sharing email marketing requires only hitting a send button, and that is it, you are exposed to millions of people at one go.
You Can Measure Email Marketing
With the help of modern-day analytics, you can measure the success of email marketing. You can draw specific metrics which includes opening rate, delivery rate, and many other crucial measurable information.
Email Marketing Tips
Crafting an email which draws attention is an art. You need to acquire the skill by practice. However, when you are opting for promotion at an urgent basis, acquiring skill is the last thing you would want to invest your time on. In such circumstances, you can use some quick email marketing tricks to attract the attention of the potential clients.
Images play a significant role in making people open an email. A long text might get ignored, but people will notice a picture for sure. If you dig deep, you will see that average people get at least 400 emails every month. Most these emails end up in the junk box. If you do not want your email to share the same fate, you need to add a well-drawn image. However, there is a catch. In this smartphone era, almost all the emails get checked on mobile devices. Pictures do not always respond well to the small screen. That is why you need to check the image before shooting the email.
Map Your Journey
Email marketing opens up a channel for the small-scale businesses to strike a communication with the potential customers. If you want to build a long-term relationship with the customers, you need to go down on a personal level and communicate with the customers. Technology makes this journey easy for you. Now, you can send out personalized emails to thousands of people out there. To craft this email, you can think like the customers and try to contemplate what kind of email would have attracted your attention. Once you have decided this, you will be able to create your email and send it out to the people.
Acquiring Data
The success of email marketing depends on the quality of data. There is no point in shooting random emails. No one would open it up. Instead, you should invest time in data collection through registration. These will be solid leads. These people have registered because they want your service, and with the right push, you can sell off your product to them.
However, to make people register on your website, you need to offer high-quality products or high-quality content. Another important fact which you need to remember is that the process of registration needs to be easy or else people will not register to your website. Let them register with a single click only.
Some reward or incentive will lure people to register. Often websites offer free ebook as registration gift. Everyone likes to receive gifts. Therefore, you can use this trick to make people register to your site. You can offer something else as well. There is no strict rule about giving an ebook only.
Raise Expectation
Yes, you need to do this with care. When the expectation is raised correctly, you will be able to get people to come back to you. Here do not try to use flowery words or lengthy prose. In an email, these two things do not work. You need to be upfront and bold here. It is essential that you tell your potential customers what they can expect from your service. With each email, build this expectation and get it as high as you can.
Create a Sense of Urgency
Hurry, the winter is coming. Well, not really, but the voice should have a similar tone which will get the attention of the readers. If they do not feel the hit of excitement in the form of urgency, they will not respond well. The first line of the email is important. You only have six seconds. Between which the readers will decide whether to read your email or discard it.
Easy on the Language
People respond to chatty tone and casual voice. Use this when you are writing an email. Make the readers feel that you are sitting across from them and talking. Once you establish this bonding, you will be able to get them to open all your emails.
As you keep sending emails to people, you will succeed in finding the flaws. You will be able to see what works and what does not. You can only learn by doing it.
