Digital marketing is the new and most popular way of marketing a business. This new marketing effort gained popularity due to its effectiveness and cost-efficiency. Everyone can use the right knowledge and tools to conduct digital marketing for their businesses.
If you plan to resort to digital marketing for your business, you must know that one essential part of this strategy is knowing how to track your marketing efforts effectively. It will help you determine if the campaign is a success or if you need to do more and hire a professional to do it for you instead.
For starters, here are five ways you can track your marketing efforts and know whether you’re doing the right thing or not.
Website Analytics
Website analytics is the most common way to track your digital marketing efforts. Website analytics is a procedure where you analyze the behavior of the visitors to your website. It’s a great way to track the success of your digital marketing as it provides reviewing, tracking, and data reporting to gauge the activity on your website. Here are some things to know about web analytics before getting started.
WordPress, which is a common content management system or CMS used in creating websites, already has a built-in tracking system that you can use to analyze your website traffic. However, using Google Analytics to track your website’s traffic is highly recommended.
Google Analytics comes in free and paid versions, meaning that even small or new businesses can enjoy the benefits this platform offers. You will only need to upgrade to a paid version if you’re looking for a more advanced feature of the tool.
Moreover, if you don’t have prior experience using the tool, you’ll find it a little intimidating and confusing. Thus, hiring a good SEO company, such as the Top-rated Magento SEO agency: Impressive, can be a good option. Doing so can help you run your digital marketing campaign and provide you with regular reports about your website analytics.
Ad Conversion Tracking
Ad conversion tracking is a process that shows you what transpires after a visitor interacts with your ads. It can be signing up for your newsletter, contacting your business, downloading your app, or buying your products.
Ad conversion is vital to understand the value that your paid ads are driving. It lets you know whether your paid ads are effective through the conversions it makes. This way, you can decide whether to continue doing paid ads as a part of your digital marketing campaign or if it doesn’t offer you the result you’re looking for.
The ad conversion can be tracked using a free tool such as Google Adwords, Facebook Ads, or Bing Ads. However, you can also track your ad conversion using Google Analytics. You must use a single tool for your channel reporting to ensure consistency.
UTM Parameters
UTM, which stands for Urchin Tracking Module Parameters, is a short text code that you include on your URL or website link to track the performance of your website or campaign. UTM parameters are an effective way to track your digital marketing efforts.
There are many benefits you can get from the UTM tag, such as:
- It can track the value of marketing campaigns or programs and measure ROI.
- You can acquire accurate information about traffic and conversion sources.
- The UTM tag lets you test individual posts in the classic A/B testing style.
UTM parameters can sound complicated to someone unfamiliar with this tracking system, but if you dig deeper into this approach, you will find it straightforward. It’s also one of the reasons why you will need the help of a professional digital marketer to help you learn and understand UTM parameters and make the most out of them.
Call Tracking
Another tracking method that will help you know if your digital marketing campaign is working is called tracking. When tracking your digital marketing efforts, you should also consider offline conversions, and one effective way of tracking them is by using call tracking.
Call tracking has been used for years, even before digital marketing. In the early years, businesses purchased an additional phone number assigned to an advertising medium like billboard and TV ads.
Today, digital marketers add Javascript to each website’s pages they want to track. A unique phone number is then used for each referring medium to track the referral sources effectively.
As a result, the visitors entering the pages are offered different phone numbers.
And when the visitor contacts the assigned number to them, the call will be redirected to your main line. The visitor will not notice the redirection. By doing this, digital marketers can accurately track each call made by the visitors and allow them to identify the source.
Google Tag Manager
Google Tag Manager, or GTM, is another free tool that Google offers to help digital marketers or business owners to track their campaigns. This tool lets you download, store and manage marketing tags without modifying website codes.
The GTM is a game-changer when tracking digital marketing strategies, as it can be easily integrated with the four other tracking methods mentioned above. As a result, you’ll have one centralized tool for all your tracking needs.
Bottomline
You can effectively track your digital marketing campaign in various ways and identify which part is yielding the best results and which parts need improvement. This way, you will be focusing your time, effort, and money on those strategies that are giving you the desired results.
