Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

Top 7 Anticipated Social Media Trends For 2015

By Dipanjan Mukherjee Published January 8, 2015 Updated December 1, 2022

If you have a business, it’s essential these days to have an online presence. For that, you need a website. If you have that too, there’s no reason why you should not promote your business online. And when it comes to marketing your business online, you just can’t keep social media away. It has been a big thing for both personal lives as well as businesses for the last half a decade or so. And experts opine that it will continue to be so, at least for the next few years as well.

Social media is really a big platform. As

Here’s a quick look at some of the most anticipated social media trends for 2015.

#1. Social Media will be More Mobile

Social media has already been present across mobile devices for quite some time now. According to a research by Pew Research Internet Project, in January 2014:

  • 58% US adults own a smartphone
  • 42% Americans own a tablet
  • 32% own an e-reader

This is expected to increase in 2015. So, people are more likely to use social media on the mobile devices. Hence, these platforms are expected to be optimized more for such devices than for the desktop computers.

#2. Smarter and More Customized

Social media is not going to be the generalized platform anymore, like the one you know it now. It is being used extensively by the advertisers. And depending on the way you use it, they are expected to make the ads even more personalized. For example, if they find that you use social media more on mobile devices than desktop computers, they will design the ads depending on what device you are expected to view it. This is likely to increase your chances of purchasing the products.

#3. Craze for Viral Content

Social media already has almost 2 billion members. So, for companies, this seems to be the best place to reach out to 2 billion potential customers. But this is not possible with ordinary content. Something out of the box is necessary. And it should also be unique enough to ensure that people feel the urge to share it. Only then it can become viral on the internet and gain innumerable number of views.

So, companies are likely to go for viral content in 2015. Third-party service providers might be hired for creating them. A properly created viral content is expected to give better results to the businesses that can leverage it properly.

#4. Use of Images Likely to Increase

Although this might sound cliché, but a picture still seems to speak a thousand words. And in an age when minimalistic approaches are gaining ground, they are surely going to help communicate better than what can be done with texts. It has been observed that image-based online ads perform much better than those created only with texts. Moreover, images are easier to remember as well. So, the image-based ads are going to be more popular in 2015 as well.

Websites, such as Pinterest, which are primarily image-based, are likely to become more and more popular. Besides, there will be use of more number of large images on social media.

#5. Video Marketing to Become Prominent

With increasing importance of images, another more prominent form of visual content is also likely to gain ground. These are the videos. According to Canva’s Zach Kitschke, “The strongest brands are adapting and creating a clear visual social media strategy”. The year 2015 is expected to experience a rise in video marketing activities. A number of websites have emerged in recent times, which help to create short videos. Use such videos for storytelling about your brand. However, for the best results, ensure that you are not making the videos too promotional. Instead, focus on making them informative, which help to add value for the viewers.

#6. The First Few Steps towards Social Commerce

After a long wait, social media is finally expected to become a perfect platform for you to fulfil your latest shopping desires. It all began with Twitter testing its beta button, Buy, earlier in 2014. Facebook followed suit. This is likely to become more prominent in 2015. You can now expect a blend of social media and ecommerce on these platforms.

#7. Real-time Service to Enhance Customer Relationships

Social media is a perfect platform for all to remain connected. More so for businesses. They can remain in touch with the customers there. Moreover, social media also drives real-time communication. So, the businesses can leverage this to a great extent. They can use the social media platform to communicate directly with the clients and solve issues, if any, almost immediately. This is likely to enhance the rate of customer satisfaction and will drive the profit for businesses.

The year 2015 is expected to be a great one for social media. Businesses leveraging these platforms are likely to gain big. But no matter what they do, it is important to be creative enough on to make the most out of social media in 2015.

Images: ”Happy new year for 2015 – success business man with laptop computer and sitting on wood number /Shutterstock.com“

______________________________________________________________________________

Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us?

An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Posted in Technology

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Dipanjan Mukherjee

Dipanjan Mukherjee, a content writer and editor by profession, and a web enthusiast by choice, takes special interest in various subjects, including social media, web design, internet marketing, and others. A post graduate diploma in Mass Communication and Masters in English, he started his career as a content writer and has over 7 years of experience in content writing and editing. He has worked in a number of industries, including IT, market research, SEO and others. He contributes blogs for Softz Solutions, The Perfect Blender, and a number of other popular sites

Visit author facebook pageVisit author twitter pageContact author via email

View all posts by Dipanjan Mukherjee

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
#1. Social Media will be More Mobile
#2. Smarter and More Customized
#3. Craze for Viral Content
#4. Use of Images Likely to Increase
#5. Video Marketing to Become Prominent
#6. The First Few Steps towards Social Commerce
#7. Real-time Service to Enhance Customer Relationships

Related Articles

Business
Technology

What Is the Best Email Verification Tool for Cold Email Outreach?

Hanna Kim August 21, 2025
Business
Technology

How to Improve Deliverability: 5 Email Warmup Tools to Consider

Eric Knellinger August 21, 2025
Business
Technology

Boosting SaaS Adoption Rates with Guided Learning Experiences

James Harding August 21, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]