“The greatest danger of Artificial Intelligence is that people conclude too early that they understand it.” – Eliezer Yudkowsky
Despite how faux and vulnerable the human mind may perceive it as artificial intelligence (AI) is continuing to overpower human decision-making and multi-tasking abilities hauntingly. It is today surpassing human intellect with its remarkable performance in terms of emotional analysis and problem-solving, only with the use of more avant-garde technologies.
What can you not expect something that can process and analyze the entire set of data available online, predict future trends, diagnose diseases, and fly drones? There’s no denying that AI has raised a strong prospect of a downright plummet in need for human intervention in the near future.
Research has revealed that artificial intelligence will replace almost 30% of today’s human labor worldwide by 2030.
Good news: Working on your innovation skills, you can make AI work for you, not against you.
In light of how far AI has come and how it is going to take the world by storm, 51% of marketers have already invested in AI. With more of them planning to do so soon to gain a competitive edge over their rivals, the digital marketing arena is sure to witness a revolution.
Without further ado, let’s take a look at how AI can take your digital marketing game up a notch.
Transforming the Customer Journey
Leveraging AI to understand customer journey means using technology to examine customer’s needs better and improve their journey further. Using machine learning helps you to create pragmatic customer touchpoints. Ensuring that you effectively interact with them at each crucial moment, you can predict the intent of their every action or query. Chatbots are a great example of this, which fix users’ problems even before they exist.
When you study the behavioral patterns of potential or existing customers by using AI, you successfully eliminate the guesswork that precedes customer interactions. You can get a clear view of what the customer wants and match them to only the products or services that they might be interested in. It becomes easier to identify which customer segments you should keep and which not in your marketing or sales campaigns.
Enable Smarter Search
You can let customers drown in irrelevant search results when looking for a specific term with multiple nuances, or you can help them get context-based results with intelligent search. Make your search engine remember what users searched for earlier, analyze what they often expect, and learn to display more than some random, keyword-based results.
Results based on a user’s search history and preferences can go far in increasing their engagement and interaction with your brand.
Deliver a Personalized User Experience
People may switch to another website when they can’t emotionally connect to the content presented to them. When you personalize the content according to their needs, their odds of staying on your website increase significantly. Powering your website with AI, you can make it more interactive and user-friendly.
Make sure the content you deliver to them is relevant and informative, which will keep them coming back and convert more. Recurring customers indicate brand loyalty that promotes your business, augments your brand value, and widens your brand reach.
Automate Marketing Processes
Implementation of AI will ensure that the intelligent guesswork involved in particular digital marketing tasks is replaced with a more accurate analytical tool. AI technology has proven its worth in terms of unprecedented decision-making skills, and it can learn as it works, thus taking your digital marketing to a different level altogether.
As AI continues to understand how customers make decisions, it opens numerous opportunities for marketers to build strategies that go hand in hand with the target audience’s requirements. You can automate your lead generation and email marketing campaigns, and deliver the right message to the right user at the right time. Be ready to be surprised by how the AI technology assesses your conversations with a consumer and tells if they are likely to convert or drift off.
Increase Social Media and Website Conversions
By now, you are convinced that AI can follow the actions of users, thereby helping you customize the content for them and improve their interaction with your brand. When you customize the content and promotions for your website visitors, you enhance their overall experience with your brand, which further increases your odds of witnessing a boost in your conversion rates.
Besides, artificial intelligence is also not unknown to the digital advertising realm. Platforms like Facebook, Instagram, and Pinterest take into account users’ information such as age, gender, demographics, and interests to present them with the most relevant and useful advertisements. How do you assume they do it all? AI is at its disposal to take their users’ experience to an all-new level.
The impact that AI has made so far and is about to make is profound. The scope of AI, when looked at as a career, is huge. With so many businesses having already bowed to its potential and so many more ready to adopt it in no time, you ought to become an AI expert before it becomes your complete replacement.
Staying relevant is the key to mastering digital marketing. Learning to use AI to your advantage, you can scale up your efforts and generate more ROI. AI is the inevitable tool of today that you need to have for ensuring meaningful recommendations, influenced and informed consumer choices, timely customer support, effective sales, and unmatched customer experience.
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