We, as individuals and businesses, have reached a stage in which surviving without the assistance of social media sites like Facebook, Twitter, LinkedIn, etc. is extremely tough. It is the reason why most businesses and individuals are trying all the tricks in the book to market online via these powerful sites. However, out of many only a few have the ability to impress the huge mass of people here.
Which factor measures the success of a few companies while others falter? The reasons vary. But, most often the prime reason behind the failure of most companies is the poor marketing and advertising campaigns they have tried on social media sites. Well, leave the ones that faltered, but consider the ones that have succeeded with their exceptional campaigns. Trying the tricks they have followed would give a deeper insight, which in turn allows you to come up with an interesting advertising strategy yourself.
Before getting into how to achieve this, I would like to share some of the successful advertisement campaigns which are widely recognized by people across different countries.
These are a few ads that are well thought out and executed, which in turn fetched hefty outcomes. However, it took a great deal of time to develop such sensational ads. One thing is certain, if businesses like these are able to come up with innovative marketing strategies, then why can’t others? Try something different to enhance your customer base and sales. Yes, it is absolutely possible.
We all know the importance of social media for this online world and you can also use any of the social networks to exploit your business. Let’s learn what strategies these companies adhered to to come up with impressive social media advertisements.
Pen and post high-quality content:
Content is a great tool that helps most businesses to connect with people without any fuss. I’m talking about meaningful and specifically penned down content satisfying the needs of many. The above-mentioned companies revolutionized the entire market with some incredible content purposely intended for specific groups of audiences. They were meticulous in everything, starting right from the titles, keywords, ideas, concept, etc. They were able to think from the customer’s point of view which helped them to come up with such brilliant ads.
So, pay attention when writing content for your business promos and try to keep it meaningful and motivating.
Create a curious video ad:
While content is a great tool to reach people, images and videos can further the chances of reaching people. A video ad has the ability to impress a hell a lot of customers rather than a long and complexly penned article. It is the reason why most people are easily impressed with video ads compared to text-based articles. How many of you are not fans of Vodafone ZuZus? Sound’s great, right?
The ultimate idea of success when running a marketing campaign on a social media site is connecting with your audiences. In order to achieve that, you have to come up with new and innovative content frequently and post them on the social media sites on a regular basis. This way, if your content is really good and inspiring, you could easily create interest and curiosity amongst your fan followers.
Developing a fan base is always a significant sign of improvement and in a short period of time your business website should experience an increase in traffic. Most popular companies like Sony, Apple, Samsung, etc. know the significance of staying connected with their customers which have helped them a lot in branding their products.
Less sales pitch and more information:
Writing ads can be tricky as using too much sales-oriented information could turn off your audience. Try to write something which is directed to everyone, rather just your followers, and this could really provide a great exposure to your business and services. Try to put forward the benefits rather than features as all companies come up with fascinating features but in reality only a few deliver the goods for the customers.
So, focus on the benefits and end use for the customers and convince them how they’ll benefit from using your product. Top brands never fail to do this!
Engage, engage, engage. This is the ideal way to take your business to a wider range of people. Despite using social media for marketing and advertising, try to offer solutions to customer questions to help people build trust in your business. Solutions to customer queries quickly helps a lot in promoting your business and extending your clientele. In fact, offering solutions via social media sites could easily reach global audiences much quicker and you have a chance of multiplying your customer base because of this.
Strategically planned ads with interesting information would definitely create a reaction on social media sites, so keep in mind the points discussed above. In addition, analyze your business goals and target audiences to help your business tap the huge customer base of social media sites. If your ad is clean, crisp, benefit-oriented, and talks to people directly, then you can be certain of a 100% return for your business.
Strategize, plan, and work out a brilliant ad pointed directly at customers with the benefits of your products to convince customers and improve sales. I hope all the details provided in this article are interesting and useful. If you have any suggestions for super advertising please let me know.
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