If you’re interested in hiring an
You need a combination of hard and soft skills to make your SEO campaign outperform.
Whether you’re a business looking to hire an
1. Communication skill
SEO is technical and in order to convince clients or your bosses, you have to make sure that you make it dead simple for them to understand it. This is what a great communicator can achieve with minimal effort.
2. Programming skill
This shouldn’t be surprising because
Think of page speed, HTML tags, user experience, friendly layouts, rendering issues, and more. You can argue that your developer can handle all this stuff, and sure he can.
But you need someone to tell the developer why exactly he has to do it, and that ‘someone’ should be an
I know a lot of
Here is the thing, as an
However, you need to have HTML and CSS knowledge. If you don’t understand HTML tags and cannot handle CSS, you’ll be easily outranked because HTML is the backbone of on-page
Your life and work will get a whole lot easier if you equip yourself with programming skill as an
3. Critical thinking
Critical thinking is the process of skillfully conceptualizing, applying, analyzing, and evaluating information that has been gathered from any source. In other words, it is the ability to make logical and informed decisions.
However, it is challenging because it isn’t easy to measure critical thinking. It all comes down to how smart you’re in accessing these skills. A good approach is to ask applied problem-solving questions such as: What will be your first action when organic CTR drops by 5% suddenly?
Or, you can ask for real-life examples and case studies where they solved a complex
4. Excel skill
For instance, a single Excel sheet that you download from Google Keyword Planner for one seed keyword has around 700+ keywords. You cannot go through each of these keywords instead you have to use filters, sort, and other techniques to find what you’re actually interested in.
And this is just one way how an
There are several Excel functions that you’ll have to use time and again such as Rand, Search and Find, Offset, and others.
Whether you’re hiring an
5. Writing skill
It is hard to separate
For instance, Google increased the length of meta description from 160 characters to 230 characters last year. Now if you run a large ecommerce store with a couple thousand products and hundreds of posts and pages, you’d need someone to rewrite meta descriptions that are optimized.
Whether you’re hiring an
Don’t let this happen.