So you’ve set up your business, your website is ready, and your product has been launched too. And it’s a great one with brilliant features that can instantly make people’s lives easier.
You’ve wrapped it up in a nice little package. And to ensure that it hits the market with a bang, you offer a price that’s way below your competitors.
Now you’re confident that people will enthusiastically buy it.
Finally, it’s time to wait for your buyers. You make your first sale, and you’re all pumped with excitement.
Now you’re waiting for more. Within a couple of days, you get a few more buyers. But slowly, your wait comes to a halt, and you struggle to make more sales.
This leaves you wondering what went wrong and why you’re failing to get the results that you’ve been expecting for.
The problem is that no matter how good your product is, you’ll fail to sell it unless you have a good marketing strategy. You can’t expect people to buy something from you when they have no idea that you’re selling it.
A powerful marketing strategy helps you promote your business and let people know what you’re offering. This a great way of encouraging them to visit your site and take action.
But what do you do to tell people about your business and attract them to be your customers?
Well, that’s where lead generation comes into play.
Lead generation is the process of attracting potential customers and getting them interested in buying your products or services. These customers are called leads.
Your average product can make more sales if you have enough leads for your business. But how do you generate these leads?
There are several ways of doing it. Here are 4 powerful and effective lead-generating techniques that you should try today.
Let’s find out what they are.
1. Run a Giveaway Contest
Running a giveaway contest is one of the most effective ways of generating leads for your business.
People love freebies, and when they see you running a giveaway, they quickly take an interest in joining the contest in the hope of winning the prize.
However, to make this technique more effective, you need to make sure that you give away a great prize that people will love to have. Your prize doesn’t need to be anything fancy or expensive. Just keep your target audience in mind and offer something that is useful for them.
It can be a discount coupon, a digital download, a free eBook, a detailed guide, or anything that you think can add value to your customers.
But to be able to win the prize, ask them to join the contest by entering their email addresses. Your followers will happily do it to get the prize because it’s something of their interest.
Don’t forget to promote the contest on your social media channels. You should also use relevant hashtags to expand your reach and let more people know about it. This will encourage more people to join the contest, which in turn can help you generate more leads for your business.
2. Create Gated Content
Another very effective way of generating leads for your business is to create gated content. These are usually high-quality blog posts that are hidden behind a lightbox popup.
Although a section of this content is visible to your visitors, your users will have to submit their email addresses in order to gain access to the entire piece.
Creating gated content is a wonderful way of offering valuable information to your users in exchange for their email addresses.
The trick in making this technique work is to create a brilliant introduction that hooks your readers right away. This will make them want to continue reading further, for which they’ll have to submit their email addresses.
3. Attend Networking Events
Another amazing way of generating leads for your business is to attend networking events. Networking offers you the opportunity to market yourself and your business to a room full of people who might be genuinely interested in your business.
To make these events more fruitful, you should always prepare a short (40-50 seconds) elevator pitch to let people know about you and your business. Use this pitch every time you introduce yourself to someone for the first time.
Make use of this opportunity well to convince people to give you their email addresses. You’ll definitely have a solid email list by the end of the event.
4. Create Optin Campaigns
You can also create some cool opt-in campaigns to encourage your visitors to take action on your website.
An opt-in is a special message in the form of a popup that’s displayed to your website visitors to convince them to do something that you want them to do on your site.
Generally, opt-in campaigns are used to reach different conversion goals like boosting your sales, increasing your social media followers, directing your visitors to a specific landing page, etc.
The important factor here is to get your visitors to submit their email addresses, no matter what the goal is. In this case, your conversion goal is to generate leads for your website.
So design your opt-ins accordingly for the best results. Many marketers avoid using opt-ins for fear of annoying their visitors. But the fact is that if you can create relevant opt-ins for your website, it will always continue to yield results.
So these are some of the most effective ways of generating leads for your business. Once you have enough leads, it’s time for you to use them to promote your business.
It’s a super-effective way of letting people know about a new launch, a great offer on your site, a limited edition sale that you’re running, etc.
When people will know about it, they’ll automatically visit your site and make a purchase if they find the offers attractive. This will eventually help you grow your traffic, boost your sales and increase your profit.