Selecting the best private equity CRM is integral to finding business success.
If you fail to choose the right CRM solution the first time, switching systems can be extremely time-consuming.
Therefore, it’s important to spend considerable time reviewing CRM systems.
I’ve spent several years consulting in venture capital utilizing the CRM software solutions on this list.
I’ve reviewed these CRMs based on each one’s pros and cons, pricing, and top features so you can choose the best one for your business’s success.
What Are the Best Private Equity Firm CRMs?
The leading CRM solutions change every year because of technological advancements and innovation.
That said, the TYB team continuously alters the list to find your company’s best private equity CRM software.
Here is a list of our top choices for private equity firms in 2023!
Altiva
Why We Picked It
Altiva is one of the top choices among private equity investors.
The software is best for venture capital, private equity, and alternative investment firms.
Using Altiva on top of Salesforce allows for data sharing and other tools that help collaborate between managing directors, portfolio managers, and more.
Pricing
Altvia customizes each client’s pricing based on numerous company details and investment processes.
Therefore, you must contact the company directly to receive a quote.
Pros
- Capable of custom reporting
- AI offers insights across data sources
- Collaboration features are helpful and easy to use
Cons
- Users need to manually enter data (no workflow automation feature)
- AI doesn't process or analyze data to highlight relationships
Dynamo
Why We Picked It
Dynamo is an excellent CRM solution for investment fundraising.
Users enjoy deal flow management, investor relationship management, and automated workflows with Dynamo.
Also, Dynamo integrates several SaaS tools such as DocuSign, Pitchbook, and Office.
Pricing
Dynamo alters pricing depending on a company’s specific needs.
Still, users can enjoy a free demo of whatever product they are most interested in before purchasing it!
Pros
- An iOS mobile app is available
- Ability to track important data points
- Includes manager tracking and due diligence tools
Cons
- Employees must do data entry manually
- There isn't an Android app
- Not as many third-party integration tools as others
DealCloud
Why We Picked It
DealCloud is one of the top CRM solutions for capital markets, real estate, venture capital, and PE firms.
One of the best things about DealCloud is the available customization.
This platform is built specifically to handle single-source deals, manage investor relations, and firm management.
Pricing
Because DealCloud offers many internal and external solutions, the company asks users to schedule a consultation or demo to test the product they are interested in using.
Pros
- Streamlines a company's deal pipeline
- Highly customizable
- Helps improve contact management
Cons
- You must enter all data analytics manually.
- Customization can take up to six months for onboarding and deployment.
4Degrees
Why We Picked It
4Degrees is a new CRM platform that is excellent for venture capital and PE firms.
Some of the features included in the 4Degrees software include:
- Sales pipeline management
- Business development management
- Management of key relationships
- Contact management
Also, 4Degrees uses artificial intelligence to identify insights into deal pipelines and relationships.
Pricing
Like the other top private equity CRMs on this list, 4Degrees builds pricing around your industry and the size of your team.
4Degrees charges on a per-user per-month model.
Pros
- Relationship intelligence tools
- Data entry isn't manual (connect email, calendar, and other data from third-party data providers)
- Gmail and Outlook extensions
Cons
- Not a lot of native integrations (puts your data in a precarious position)
- AI insights are minimal
Why We Picked It
Navatar Edge makes it simple to meet your business needs and works alongside Salesforce.
The company is best known for its portfolio performance analysis and deal pipeline system.
Pricing
Users must contact a member of Navatar’s team to get a quote about pricing for their company.
Pros
- Easy for assets managers to track data
- Simple to identify potential investment opportunities
- Experienced business with more than 20 years in the industry
Cons
- Manual contact data entry
- You have to keep all contacts current (your team could spend a lot of time entering this data)
Salesforce
Why We Picked It
The Salesforce platform is the industry standard for transactional customer relationship management.
However, it’s not a purpose-built CRM for PE firms because it’s an all-in-one solution and may be too robust.
Still, this CRM platform is perfect for integrating existing systems like Slack, Dropbox, and hundreds more.
Pricing
Salesforce offers four plans to help companies make data-driven decisions:
- Essentials: $25 per user per month
- Professional: $75 per user per month
- Enterprise: $150 per user per month
- Unlimited: $300 per user per month
Pros
- Industry-leading customer service
- Hundreds of integration capabilities
- All of a business's needs are in the same system
Cons
- User adoption may be more difficult than other solutions
- You have to enter data manually
- Your entire organization may find it challenging to use
What is a Private Equity CRM?
A private equity CRM is a customer relationship management software that private equity firms use to manage and organize their investor relationships.
The private equity CRM system helps private equity firms store data and keep track of deals, investors, portfolio companies, and contacts.
It also supports private equity firms in automating tasks like lead qualification and data analysis.
Private equity CRM software lets private equity firms streamline their process, save time, and maximize their business.
What Every Customer Relationship Management Software Should Have
Investor Relations Management
Every CRM-related software should have an investor relations management system (IRMS).
An IRMS feature enables firms to manage their investor relationships by tracking every communication, from emails and calls to weekly investment meetings.
Moreover, firms can keep track of investors’ interests and preferences, create private equity pitches for investors, and manage hedge funds.
Further, an IRMS allows companies to have better control of their entire investor relations process and ultimately enables the firm to remain successful in the long run.
So when selecting software, make sure it has an IRMS feature; it will save you time and help you manage asset classes and funds more efficiently.
End-to-End Deal Management
Every PE software should have end-to-end deal management.
Deal management helps firms manage their entire investment process from start to finish, including due diligence, managing portfolios, and reporting returns on investments.
The software can track progress and activities, such as keeping up with legal documents and tracking portfolio management and investments.
Additionally, firms can use CRMs to track fund performance and keep private investors and limited partners informed of the progress of their investments.
With this feature, firms have better visibility into their investments and can make more informed decisions quickly.
Collaboration Tools
Private equity investors need to have collaboration tools.
Collaboration tools enable firms to securely share private and sensitive documents, collaborate directly with asset managers on various deals, and ensure fund managers are kept up-to-date with the progress of their investments.
By having access to a CRM with collaboration tools, firms can ensure private investors remain informed and involved throughout the entire investment process.
Scalability
A CRM tool should be able to scale with the firm.
As companies grow, their software needs should also grow.
PE CRMs should be able to add users and customers without sacrificing security or performance.
Most software for CRM is priced per user, so as your team grows, you can seamlessly add them to the program.
Data Processing and Reporting
A private equity firm should have access to data processing, data enrichment, and reporting capabilities.
These features help firms aggregate their data into meaningful reports that can provide valuable insights into private investors’ preferences and behaviors.
In the long run, data processing and reporting will help strengthen your company’s relationship intelligence.
Data processing and reporting also enable firms to better analyze funds and private investments, which helps businesses make better decisions.
Automation
Further, PE software should have automation capabilities.
Automation allows companies to automate many tasks, such as sending private investors emails and notifications about investments or funds.
Automation also saves time and resources by allowing companies to automate mundane tasks, giving employees more time to focus on important tasks, like building relationship intelligence or deal sourcing.
Automation is a must-have for CRM software, and firms should ensure that their software has these capabilities before investing.
Team Collaboration
Finally, CRM tools should have team collaboration capabilities.
Team collaboration tools, like Microsoft Dynamics, enable firms to collaborate with private investors and other professionals in a secure environment to ensure investments are managed effectively.
Team collaboration allows businesses to easily share data, documents, and ideas with anyone within the company, thereby increasing fund performance, communication, and engagement between private equity professionals.
Now You Decide
Choosing the best PE CRM for private equity firms in 2023 can be daunting.
Fortunately, many CRMs available on the market today provide companies with the features and capabilities they need to track, manage, and optimize their private investments.
It is important for firms to select a CRM tool that meets their financial needs and is secure, scalable, and automated.
With the right CRM, firms can stay ahead of the competition and get the most out of their private investments.
Good luck in your search for private equity CRM software in 2023!
Frequently Asked Questions
VC firms often use private equity CRM software with collaboration tools, scalability, data processing, and reporting capabilities, automation features, and team collaboration functionality. Some of the most popular options for VC firms are Sutton Place Strategies and Salesforce because it offers a comprehensive package with several helpful tools.
Private equity CRM software offers private equity firms many benefits, such as scalability, data processing, reporting capabilities, automation features, and team collaboration tools. With private equity CRM software, private equity firms can track private investments, manage private funds more effectively, optimize private investment returns and maximize their private equity funds.
Salesforce Customer 360 is the number one CRM in the world. It offers private equity firms a comprehensive package with collaboration tools, customization, data processing, reporting capabilities, automation features, and hundreds of third-party integrations. With Salesforce private equity CRM software, private equity firms can easily track private investments, manage their private funds more effectively, and optimize private investment returns.
Salesforce Customer 360 is one of the most popular private equity CRM software each year. Salesforce Customer 360 is extremely customizable and is an all-in-one tool that is perfect for larger firms. Also, this software offers collaboration tools, scalability, easy-to-read data reports, and automation features.
That depends on the private equity firm’s needs. While HubSpot does offer private equity organizations various products and services that may be beneficial for private investments, Salesforce Customer 360 offers a comprehensive suite of private equity CRM tools and features. Most firms prefer Salesforce because it offers more reporting features and better customization.
The three types of CRM are operational, analytical, and collaborative.
The three pillars of CRM are people, processes, and technology.
