Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

Why Is Print Considered an Especially Trustworthy Marketing Method?

By Satyajit Routray Published March 20, 2020 Updated October 2, 2022

When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. 

Unfortunately, though, many of your competitors have likely reached the same conclusion – and the oversaturation of digital marketing has, over time, somewhat blunted its effectiveness. Anyone can easily use such marketing, even unscrupulous people – perhaps leading its perceived value to fall.

Print Marketing Is Trusted – the Statistics Say So

According to one oft-quoted statistic shared by Business 2 Community, 56% of customers deem print marketing the most trustworthy type of marketing. Printing marketing falls into various categories, but can include flyers, pamphlets, brochures and direct mail postcards.

On the subject of direct mail, that certainly gets noticed. 79% of households have reported reading or scanning direct mail ads, while 39% of customers reveal that they sample a company for the first time due to such advertising. After receiving direct mail, 44% of customers visit a brand’s website.

The measurable effect on ROI is undeniable. Judging from figures posted by the Data & Marketing Association, 4.6% of all direct email elicits a response, whereas the corresponding response rate with email is a mere 0.12%. Hence, of 100,000 recipients of direct mail, 4,600 are likely to buy. 

Why Is Print Marketing so Strongly Trusted?

These findings about direct mail could prompt you to invest heavily in business cards, booklets, and similar items for sending out to consumers. You could even print out these promotional supplies in-house with a printing machine bought from Duplo International. 

However, you don’t even always have to go as far as printing out your own marketing materials to make good use of print advertising. You could resort to instead inserting ads into print newspapers and magazines, as such ads are considered highly trustworthy in themselves. 

In a press release on the PR Newswire website, the research institute MarketingSherpa reported what it found from surveying 2,400 US consumers. The survey asked recipients to sort advertising channels into “trustworthy” and “untrustworthy” categories – and the findings were eye-opening.

The findings included that 82% of Americans trust print ads in newspapers and magazines, while just a quarter of Americans trusted online pop-ups. 

Daniel Burstein, Senior Director of Editorial Content at MarketingSherpa, commented: “There’s a very high-value online content – even most print publications publish online as well – but that real value is drowning in a sea of mediocrity or worse, and as a whole, it damages consumers’ trust.”

Print Marketing Can Help You to Cut Through the Noise

Perhaps another reason why print tends to earn more trust than digital marketing does is that the former is more tangible and, therefore, attracts attention more easily. It’s hard to simply ignore something that is already in your hand, whereas an email can be gone with just a simple tap of a “delete” button. Print publicity can create a more enduring emotional response.

 

printed media -DepositPhotos

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Satyajit Routray

Satyajit is an entrepreneur, business graduate, content strategist. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making.

Visit author facebook pageVisit author linkedin pageVisit author twitter pageContact author via email

View all posts by Satyajit Routray

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]