A presentation is a powerful tool used by businesses and companies to connect with potential clients and partners. Creating a professional keynote and a deck of slides is not that easy as it seems. It requires some solid preparation if you want to impress the audience and achieve the desired results. This article will show you how to create a correct design specification and share priceless tips for creating a polished and compelling PPT design.
How to Write Good Presentation Design Specification
The design specification is thoroughly researched and analyzed where the information is presented in the form of a bullet-point list that shows how the final presentation should look like. It’s a listing of key parameters, characteristics, requirements that should be strictly followed to achieve the desired results. It’s important to be as clear as possible so that a designer can work quickly and make a properly designed deck of slides.
In this list, it’s important to describe who your target audience is, their preferences, and the main purpose of a future presentation. If you are already an established business and you have a brand image, then you should communicate this image through colors, fonts, and pictures in a presentation. It’s important to take even minor details into account. It’s your job to include in the specification preferred colors, fonts, size, media, and images that should be included in a final presentation. It will facilitate the process of creating slides and enable a designer to work smoothly and effectively.
Tips to Create an Amazing Presentation
Once you already know how to create a basic presentation design specification, check out some effective tips that will help you create a powerful modern presentation.
Use a Template
If you don’t know what design strategy to follow, then there are plenty of pre-design themes offered by PowerPoint. You can choose the one that fits your vision and presentation purpose the most. If you want to make your presentation more unique and eye-catching, you should create your visual theme to correspond to the general company image. No matter what option you choose, make sure it all looks professional and polished. Everything has to be straightforward, captivating, and to the point.
Be Consistent With Fonts and Colors
Another important thing you should pay attention to while creating a presentation is fonts and colors. Speaking of fonts, it’s important to be consistent with your choice. There are so many options available, and it’s better to avoid decorative fonts and stick to more simple ones. In this case, the best advice will be to pick 2-3 classic sans-serif fonts and make sure you pick the right size. The text must be readable and easy to navigate. Properly chosen fonts will make it possible. In colors, you are encouraged to make a pop of colors to emphasize and highlight some important data. However, don’t over try and make sure it fits the main design theme.
One Point Per One Slide
The big mistake that many people make while creating a presentation is including a few points on one slide. You are not limited to the number of slides, so it’s paramount to use one slide to explain one point of view; otherwise, the audience might be overwhelmed with the information provided. Your keynote has to be structured, and the same goes for a deck of slides. This is the only way the public can easily understand your idea and be engaged with your speech.
Use Less Text
To develop a perfect keynote and presentation, you should include less text and minimize bullet points. Presentation slides are a tool that enhances your speech, provides additional data or examples to support your words. It’s not meant to repeat everything that has already been saying. Therefore, make sure that there are 2-3 brief sentences per slide and don’t add more than 5 bullets. You will distract people by adding excessive text, and it will be challenging to follow your speech. The content presented in slides has to be concise and to the point.
Add Visuals
People love eye-catching images and other visual elements. You should remember that all visuals have to be relevant not to clutter the presentation with unnecessary details. You can use images or videos that support your speech or serve as an example. We also encourage you to share data like statistics, revenue growth, etc., in the form of graphs, charts, diagrams. It will be easier for the audience to perceive such complex information and keep them interested in a topic presented.
Always mind the quality and add only high-quality images, media, and visuals to your slides. It will enable you to run the presentation across devices like laptops or projectors and download it on the web.
Diversify a Presentation With Transitions and Animation
Another great way to elevate your deck of slides and drive interest to your keynote is to add slide transitions and animations. It’s pretty simple, so, most likely, you won’t have any problems with incorporating additional visual effects to your presentation. Whereas transitions enable you to move smoothly between slides, animations can be applied to any element in a presentation. It can be used for images, text, graphs, diagrams, etc. Use it in moderation to emphasize a certain element so people can easily focus on what’s most important.
Summing It Up
As you can see, creating presentation design specifications is not that difficult though it requires some extra time and focus. It will help you get better final results and organize a task for a designer who will tackle creating your next presentation. Besides, by implementing our tips, you will make perfect specifications and create a professional modern-looking presentation that grabs an audience’s attention.
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