Marketing brochures give clients and customers a way to learn about products and services at their own pace. Readers can focus on as much or as little information as they can process. Marketing brochures essentially are portable salespeople. They ride along in cars, purses, briefcases and so on to be referenced and shared with people along their travels. Each time they get pulled out they represent your brand and business. Therefore, you want to do a little research to discover marketing brochure design tips you can use to create effective marketing collateral.
Marketing brochure design tips
- Define your purpose. What do you want the brochure to do for your business? What are you trying to convey? Will it be in depth or an overview? It is important to be clear about the type of brochure you are creating and the message you want readers to take away. This will drive the overall design of your brochure. It will determine how text and images are used as well as the size the brochure needs to be.
- Establish your budget. You need to gauge the cost of both design and production.
- Stay consistent with your current branding in your brochure design. Establish a cohesive look.
- Use only quality photos. You do not want to use low resolution stock photos or clip art. Use hi res images that are a minimum of 300 dpi.
- Keep it balanced. You don’t want to cram a lot of images into a small brochure. Less is usually more.
- Choose attention grabbing colors. Whether using clean and simple or bright and intense – keep it close to the already established color palette of your brand.
- Create concise text. Use bullet points to create easily digestible pieces of information. Use clear language that is will be understandable by your audience.
- Make sure your branding is present. You don’t want your branding to get lost in sea of images or text. Place your logo or branded information in a few different places for maximum exposure.
DIY vs. Outsourcing
There are plenty of websites that offer DIY templates for marketing brochures. These templates make it easy for you to plug in your copy or content and offer very little personalization opportunities. They are generally inexpensive to create and order so the price is appealing to small business owners.
When researching these DIY marketing brochure sites, be sure to choose one that offers the most customization options so you have more freedom to create what you want. The other choice is to outsource the design of your brochure to a design firm or freelance graphic designer. Going this route gives you more control over the look and originality of the design. It also comes at a greater cost.
It’s important to weigh cost versus reward benefit. This is your brand; you don’t want unoriginal brochures and you also need to stay in budget. Time is also a deciding factor. If you are on a deadline, having a designer create your marketing may not be a realistic option. You’ll need time for mockup review and revisions and you don’t want to rush a process you are paying a premium for.
By planning and examining your realistic parameters before begin designing/producing your brochures you’ll have a greater sense of the objective. Creating a portable salesforce to spread the word about your product or service is worth investing a little time and money into.
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