Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

3 Brand Protection Best Practices Enabled by Reverse WHOIS API and Reverse WHOIS Search

By Jonathan Zhang Published April 16, 2020 Updated March 17, 2023

The Internet is a vital business tool to promote one’s brand. However, its pervasive use has also created challenges in that any business’s online property is fair game to cyberattacks. It is up to entrepreneurs to employ advanced tactics and tools to prevent brand abuse. And while brand protection may be tedious, it is not impossible with the help of products like Reverse WHOIS API and Reverse WHOIS Search.

3 Ways Reverse WHOIS API or Reverse WHOIS Search Can Help Protect Your Brand

A study says that brand loyalty is worth ten times more than a single purchase. Then again, who would continue consuming a brand’s products and services if the company behind keeps suffering from cyberattacks and brand abuses of one or more internet domain names? In short, companies need to safeguard their brands from all kinds of threats and sustain customer loyalty along the way. Here’s how.

Preempt Cybersquatting

It is common for cybercriminals to mimic the domain names of well-known brands to trick users into visiting their sites. Users who want to shop on Amazon, for instance, could quickly end up on a typosquatted domain like amazan[.]com if they hardly pay attention to what they type into their browsers. At best, they would only land on somebody’s else page and quickly notice, but what if they come across more sinister threats? They could easily suffer from a system infection if the site is a malware host and later criticize the brand for it.

To avoid such occurrences, brand protection agents can use Reverse WHOIS API/Search to identify all domains that contain the keyword “Amazan” in their WHOIS records so they can warn their clients about the potential harm of transacting with the entities found. The owners of these sites may be riding on the popularity of the Amazon brand. And the websites they operate may be harboring malware that can infect visitors’ computers.

Avoid Dealings with Risky Third Parties

Not all threats come from outside one’s company. Some can be insiders, such as untrustworthy partners or suppliers. This risk is the reason why stringent third-party assessment is a must for any business. Entrepreneurs must remember that a slight on a stakeholder’s reputation leaves a negative impression on their product and service offerings, too.

Business owners need not fret, though, as Reverse WHOIS API/Search can help them scrutinize potential partners’ or suppliers’ WHOIS records using their organization name as a search term to verify information initially.

Boost Customers’ Experience

Effective branding strategies are crucial for a company. But all marketing efforts would be futile if customers don’t get the best experience possible to start supporting a brand. Note that 73% of consumers become loyal to brands because of excellent customer service. Their purchasing decisions are highly influenced by how pleasant their buyers’ journey was.

Reverse WHOIS API/Search is also handy in enhancing customer experience. Both tools can help business owners obtain customer information without annoying them with a barrage of personal questions. Retailers can, for instance, get a list of domains a customer may have ties to. The client may be running his/her own site for a business or working for the company that owns the domain. Either way, business owners can use this piece of information to get a better idea of what the customer’s interests are. That can lead to the creation of more personalized marketing campaigns, which is critical for entrepreneurs that want to enhance brand loyalty.

Conclusion

Online competition is getting stiffer over time. As more and more brands troop online to peddle their wares, we can only expect business owners to step up their game. Entrepreneurs must realize that gaining brand loyalty doesn’t just lie in running the best marketing campaigns and providing the best customer service. Amid today’s scarier threat landscape, companies need to assure clients that they’ve got their backs, too, when it comes to cybersecurity. Brand protection tools like Reverse WHOIS API and Reverse WHOIS Search can help organizations do all that and more.

digital security concept -DepositPhotos

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Jonathan Zhang

Jonathan Zhang is the founder and CEO of Threat Intelligence Platform (TIP)—a data, tool, and API provider that specializes in automated threat detection, security analysis, and threat intelligence solutions for Fortune 1000 and cybersecurity companies. TIP is part of the WhoisXML API family, a trusted intelligence vendor by over 50,000 clients.

Contact author via email

View all posts by Jonathan Zhang

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
3 Ways Reverse WHOIS API or Reverse WHOIS Search Can Help Protect Your Brand
Preempt Cybersquatting
Avoid Dealings with Risky Third Parties
Boost Customers’ Experience
Conclusion

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]