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Maximizing Sales and Customer Engagement with SAP Commerce Cloud

By Team TYB Published December 16, 2023

Commercial business has always been a step ahead of others, doing everything to improve their market positions. Its digital form, E-commerce business, is also a trailblazer of innovations, adopting new IT solutions once they appear, aiming to attract a wider audience and improve the services.

Every E-commerce unit entering the market, and those who are already high-performers, are always searching for ways to improve customer interaction and create a highly organized commercial structure. Among the best tools for such a qualitative transformation of the E-commerce business is SAP ERP and its modules, namely SAP Commerce Cloud, which provides a flexible, scalable, and effective platform for customer-business interaction and communication.

Let’s learn what sap commerce cloud is and its positive impact on the E-commerce functioning.

What Is SAP Commerce Cloud?

SAP Commerce Cloud is a solution that unites all customer interaction channels with a brand. While it looks like a single platform, it has all the points of sale attached: the e-shop, social media, mobile applications, and brick-and-mortar shops.

SAP Commerce Cloud benefits both the business owners and the customers — while the customers are open to a personalized shopping experience, the owners are empowered with complete control over the business functioning and an opportunity to add extensions.

SAP Commerce Cloud (and the extensions) create a fully automated E-commerce environment where all the interactions are performed seamlessly and uninterruptedly, with no chances for manual mistakes.

When you decide to implement SAP Commerce Cloud and its extensions, contact its leading global provider, LeverX, for more detailed insights and help. LeverX has a proven record of successful SAP module implementations and possesses a great deal of knowledge and experience in implementing E-commerce solutions. They will evaluate your weak points and necessities professionally and offer the best advice and services.

SAP Commerce Cloud vs SAP Hybris

Although the names are different, the product is the same. Hybris is a cloud-based E-commerce solution with an industry-proven reputation and is now available as SAP Commerce Cloud.

Who Can Benefit from SAP Commerce Cloud?

SAP Commerce Cloud is a highly functioning and robust E-commerce solution that leverages large commercial units’ performance with an advanced level of B2B, B2C, and B2B2C cases.

SAP Commerce Cloud may not be suitable for small businesses that are not planning to extend their architecture and market influence.

The Main Features of SAP Commerce Cloud

SAP Commerce Cloud is a key to continuous growth, development, and E-commerce business agility. Its main characteristics benefit both specific areas of E-commerce functioning and its general performance.

1.   Omnipresence

One of the biggest and most persuading benefits of SAP Commercial Cloud is its ability to unite all the points of sale, regardless of their online or offline mode. Such a connection creates an effortless buying experience for all the customers, creating more and more loyal buyers, thus leveraging the KPI.

Moreover, all the units are run through headless APIs, which offers flexibility for front-end development and seamless integration with multiple platforms.

2.   Integration

SAP Commerce Cloud can be integrated with other modules of SAP, creating the complete CRM system. For instance:

  1. When targeting customer experience only, SAP Commerce Cloud can be integrated with SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud.
  2. When focusing on orders and inventory availability, SAP Commerce Cloudis reinforced by integrating SAP S/4HANA and SAP ERP, SAP Reuse Services, SAP Order Management Foundation, SAP for Warehouse Management, etc.
  3. When payment and pricing require streamlining, SAP Commerce Cloud co-functions with SAP Synchronous Pricing, SAP Credit Check, SAP Digital Payments Add-On, etc.

Every single area of E-commerce functioning can be automated and improved, which benefits the company’s overall performance. When you contact the specialists from LeverX, they will help to outline all the possible solutions to address all your requests. 

3.   Personalized shopping experience

SAP Commerce Cloud will start a new era in business-customer communication, as it will help to deliver personal recommendations for every customer, considering the insights from previous shopping requests and current trends.

By creating a one-to-one shopping journey for every customer, the businesses develop reliable and trustful relationships with their client, thus creating a loyal audience.

4.   Cloud-based technology

SAP Commerce is a cloud-based solution, which means the E-commerce platforms are easily accessible through any Internet-connected device and, thus, give 24/7 access to businesses. The platform is always protected against data losses due to network backups.

SAP Commerce Cloud creates a highly functional cloud-based environment that has a high level of agility and accessibility for both business managers and customers.

5.   Accelerators

SAP Commerce Cloud offers industry accelerators, like Financial Services Accelerator, Citizen Engagement Accelerator, Travel Accelerator, Telco, Utilities Accelerator, etc. Those are the templates that help to construct flexible and multifunctional E-commerce solutions.

6.   Real-time customer support

Customer Support is a real propeller behind the growth of commercial units. With SAP Commerce Cloud, customer support will be able to provide timely help to the clients, making sure they successfully complete their journey through the sales funnel.

The Takeaways

  • SAP Commerce Cloud is a cloud solution in the form of a platform, which unites all the channels of sale related to a particular E-commerce business.
  • SAP Commerce Cloud elevates the performance of every large enterprise (or those who intend to extend the market influence) by streamlining all the customer-business interactions and building a well-functioning structure of E-commerce.
  • SAP Commerce Cloud can work as a stand-alone solution or be integrated with other extensions, which will bring more efficiency and automation to E-commerce management,

LeverX, a global supplier of SAP solutions, and its professionals will guide you through major points of SAP implementation and help you choose the most suitable tools and extensions.

Posted in Reviews, Sales, Technology

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Contents
What Is SAP Commerce Cloud?
SAP Commerce Cloud vs SAP Hybris
Who Can Benefit from SAP Commerce Cloud?
The Main Features of SAP Commerce Cloud
1. Omnipresence
2. Integration
3. Personalized shopping experience
4. Cloud-based technology
5. Accelerators
6. Real-time customer support
The Takeaways

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