Personal branding is important for every real estate agent if you wanna dominate your market online and become a superstar of your city or state and well known for being a Real estate agent. What it would be like if you call to a potential buyer or seller and once they pick up your call and as you say I’m Michael from XYZ and they say I know you.
Now imagine how easy it would be to talk to someone like them who already know you. it actually turns from a cold call to closing call true isn’t? But how you can build such a powerful personal brand that everyone knows about in the city.
#1 Planning to success
The first and important step is planning to success make sure you know what you are doing without having a proper plan you can spend money and waste your time on the useless thing that won’t give you results. Do some google searches about who are doing good in your local area in Real estate make a list of top agents of your city and start tracking what they are doing. I’m sure you have heard of “Success leave clues” it’s true.
#2 Define your audience
After making a plan for your success the 2nd step is to define your audience now it plays a very important role in building a personal brand. Defining your audience is actually picking up the right path for your success. Get a pen and a piece of paper and create a buyers persona. You can also use a buyers persona online tool.
After defining your audience start connecting with them through various social media platforms especially Facebook and Linkedin which are very powerful for Real estate marketing connect with people as much as you can. There’s nothing wrong with connecting with strangers on social media after all you have to network and introduce yourself who you are.
#3 Develop your unique identity
You have to develop your unique identity online with a powerful and purposeful message that you spread around every day 356 days a year. Get a Real estate designer and invest in creating an online identity for yourself this investment will pay you back in 100x returns over and over.
Developing a unique identity means you are a unique person remember first impression last always. So next time when someone visits your social profile or website make sure you wow that person with your unique online identity. By doing that you create a memorable image in the mind of your visitor and audience.
#4 Seek out online influencers
Use the power of influencers you can find people with having large numbers of fans and followers within your state and city and you can use them to promote yourself and build an audience. Another way to do that is to run Facebook ads and target people with interest in Real estate living in the same city as you.
Facebook ads are very powerful and popular for real estate marketing and nowadays a lot of real estates agents are using them to put themselves in front of potential clients and it is one of the cheap ways to generate leads for your real estate business.
#5 Be Consistent
I always talk about consistency because it plays a very important role when it comes to promoting yourself online. Staying consistent is very hard but it pays the best return on investment that you can’t get any other way.
There is a very famous quote by Bruce Lee ” I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times ” What I mean by that is basically doing all the hard work 1 day and then not doing for another week.
So staying consistent for the long amount of time can make you one of the most popular people for what you do because people use social media every day and if they see you in social media everyday guess what? Of course, you will start getting incredible results and become known for what you do as a Real estate agent.
Finally, I’d love to know when it comes to becoming a superstar in Real estate in your city what’s holding you back?
Hand presenting business strategy steps