Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

Why Today’s Market Researchers Give Priority to Social Media Communications!!

By Nishant Prajapati Published April 2, 2019 Updated December 1, 2022

Even 5 years ago, social media was considered to be a novelty, a status symbol. But not anymore! Their importance is no longer debated. We have realized the potential of social media marketing. In fact, it has become the main ingredient of the PR and marketing mix.

As per statistics, 86% of marketers say social media is a MUST.

89% of marketers state their business experienced a better exposure with social media communications!

Guaranteed benefits of social media marketing include:

  • Better exposure
  • Increased traffic
  • Interactive customer base
  • Leads get generated
  • Better search ranking
  • New business partnerships
  • Low marketing cost
  • Better and improved sales

Social Media is the Game Changer!

It is just but obvious that Social Media will continue to have a bigger and better impact on your business in 2016. Social media has crossed the professional barrier and can influence your consumers on a personal level and that too on a daily basis. Compared to traditional marketing Social Media Communications is Super Powerful and highly Potential!

  • It is seen that companies that use social media are better with consumer recognition than those who are skeptical of using the media.
  • If you use social media as part of your digital marketing tricks, you can expect a growth of 1.5 to 2 times more than those who don’t.

Popular Social Media and interesting statistics!

Facebook:

  • More than 1.26 billion users
  • 23 billion Monthly active users
  • 128 million daily active users

Google+:

  • 2nd largest social media
  • The major impact in Search Engine Results

YouTube:

  • Popular than television
  • Upload any content
  • Higher viewership across the globe compared to other video-based sites.

LinkedIn:

  • Largest professional business network
  • More than 1 lakhs individuals registering every week

Pinterest:

  • Fastest growing social network as of now.
  • 88% rise in membership

Tumblr:

  • 74% rise in membership

What are the 2 key factors driving the social web?

Mobile: with smartphones becoming the norm of the day, there is an increase in the number of individuals logging in to social media sites.

60.3% to 818.4 million rises in the last 2 years.

Older user adoption: as per research 79% of the users fall in the 55-64 year age bracket. It seems the elder generation is picking up social media etiquettes fast!

Integrate!

Social is not the END of the journey. You need to make sure that your chosen SOCIAL MEDIA CHANNEL works HAND IN HAND with the other marketing and PR strategy so that you can cover all the areas and achieve the desired success!

Some of the areas that you can integrate include:

  • Email Marketing with your ever-increasing email list
  • Search engine optimization or SEO as it is more popularly known
  • Event marketing both speaking and marketing
  • Direct Mail to all your clients
  • Online ads like Google Adwords
  • Display ads in Print Media
  • Sponsorships
  • Marketing through mobile games
  • Radio/TV Ads

Sharing is indeed caring!

Install the social “share” buttons for users on your website so that they can share the content they like. It sounds very basic but there are many out there who still are not making use of this factor. Don’t forget to add social network links in your email signature as well.

When you use Social media communication as a tool, you end up with:

  • Be found!
  • A stronger bond with your consumers
  • It helps to boost sales
  • You can share your expertise and skill
  • Build a new customer base
  • Get customer feedback instantly
  • Free mouth to mouth publicity
  • You get to build a community

 partners on background– Stock Editorial Photography

Posted in Business

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Nishant Prajapati

Nishant Prajapati - a tech guy behind Seogupshup.com. By profession he is a Digital Marketing Specialist and Part-time Blogger. He is a tech enthusiast and passionate about digital marketing, web development and blogging. He always loves to explore his knowledge and learn about new places, culture and people. He also loves adventure.

Visit author facebook pageVisit author twitter pageContact author via email

View all posts by Nishant Prajapati

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Guaranteed benefits of social media marketing include:
Social Media is the Game Changer!
Popular Social Media and interesting statistics!
What are the 2 key factors driving the social web?
Sharing is indeed caring!

Related Articles

Business
Management

Why Business Leaders Are Prioritizing Mental Health and the Tools They Use

Hanna Kim August 25, 2025
Business
Technology

What Is the Best Email Verification Tool for Cold Email Outreach?

Hanna Kim August 21, 2025
Business
Technology

How to Improve Deliverability: 5 Email Warmup Tools to Consider

Eric Knellinger August 21, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]