Email validation is a vital process for anyone running mass email campaigns, allowing the campaign runner to eliminate spam traps, duplicates, and fake email addresses.
The process can help you to keep your sender reputation intact, which is one of the most important aspects of running an online marketing campaign. And to streamline this process, you can consider integrating an email validation API into your customer relationship management software.
However, if you don’t know much about API integration, do not worry. The following step-by-step guide has you covered, going over each aspect of the process in precise and easy-to-understand detail.
Without further ado, let’s begin!
An email validation API aims to eliminate flags and problematic email addresses before they have a chance to affect your sender reputation.
The program achieves this through a testing algorithm that performs checks on email addresses to assess their validity. This process goes through several steps that include syntax verification, DNS validation, spelling detection on domains, temporary unavailability detection, and more.
Of course, during this testing period, the API makes sure not to send any emails to these addresses to prevent accidentally affecting your sender reputation. And to keep the process as simplified as possible, email validation APIs are often in the form of plugins that pair with services like WordPress.
Integrating email validation API into your customer relationship management (CRM) software can be a significant step forward for you as a marketer.
The amount of work to do while creating email campaigns will reduce drastically, as the API will handle most of the tedium. Moreover, it improves the performance of your CRM in the process as well, making it an important tool in any marketer’s arsenal.
Here’s how you can integrate email Validation API into your CRM software.
Sometimes, marketers run into a hitch despite choosing one of the best email validation APIs because of the limitations of their CRM software.
Before you begin the integration process, look into the API integration capabilities offered by your CRM program. As a general rule of thumb, your CRM should offer integrations with first or third-party email validation services.
By understanding what your CRM is capable of, you will be saving plenty of time, money, and effort.
This step is only necessary if your CRM does not have a built-in email validation service. Select a third-party email validation service that fits your goals and comes with features that fit the specific use case you need the tool for.
Note that services that offer API integration and other integrations that are specific to your CRM program are the ideal choices. The services used by most email marketers are helping APIs like this one that can work with most CRM programs without any major exceptions.
CRM software that supports integration comes with integration instructions on how to connect the email validation API and have it ready for use. You will find details on authentication methods, data formats, and, most importantly, the needed API endpoints within these instructions.
You can consider visiting the official websites for both of these programs to see specific instructions.
Using the guidelines provided by the official sources, begin integrating your CRM program and the email validation service. Configure API keys, establish connections, or set up webhooks to enable real-time validation as necessary.
Once the integration is established, you can add the email validation function to your CRM software. The process could be lengthy, depending on the number and complexity of the features you integrate into the software.
Typically, the process involves email address verification at the data entry point, existing email list validation, and automation of periodic validation for stored email addresses.
Now that the email validation API is a part of your CRM program, you can streamline the validation process by customizing the workflow. Of course, this is largely dependent on the capabilities of your CRM software, with only a select few relying on the API for functioning normally.
Consider adding rules that tag email addresses or segregate them based on their validation status. This will help separate verified and unverified email addresses for follow-up actions or targeted email sending. And consequently, it will help you build trust with your customers, which is paramount for marketers in the modern age.
With an email validation API, you will be able to flag and remove fake, mistyped, and disposable email addresses with ease.
Not only does integrating email validation into your CRM make the process simpler, but it also saves plenty of time and takes the workload off your shoulders. And even if certain CRM limitations prevent you from utilizing an email validation API to its fullest potential, it’s still a tool worth getting.
Thus, an email validation API can be a game changer for a marketer who frequently runs mass email marketing campaigns.