Using Instagram for business is a skill in the modern world. You will ask how to use Instagram for business or how to grow my Instagram business page as you have heard of its power. Instagram for business, Instagram marketing strategy, and Instagram promotion are good for your online store.
Living in these millennia can be described as one of the best things to occur in human beings. We are more comfortable than we have ever been if history is anything to go by. Well, it has not to say that there are not challenges, but we have so many advantages and opportunities at our disposal to make things better for ourselves. The biggest and probably most outstanding development that has made us comfortable is the various technological advancements.
Almost every single aspect of our lives gets impacted daily by this revolution. The internet, in particular, has done more than anyone ever envisioned. Social media sites have changed human interactions, while we can also get any information that we want online and on various topics. Sites such as Top-Mom.com are an excellent example. The website is a good source of information on toddler care. There is a need to exercise caution, as not all sites are legit.
If you have a business, regardless of the size, having social media accounts is one of the best gifts you can give yourself. That is because you get a chance to reach a broad audience
regardless of their geographical location. There is also a one on one interaction with them.
The two are invaluable for business growth. Facebook, WhatsApp, Twitter, Pinterest, and Instagram is an example of these sites. Our focus is on how to use Instagram for business.
Tips that will guide you to grow your online store using Instagram
Many times, you will get people asking this question “how to grow my Instagram business”.
That is because the majority have grown aware of the power it has and want to use it to advantage.
Well, using Instagram promotion for your business is not a new phenomenon, and many entrepreneurs are incorporating it to expand their consumer coverage.
We have identified 5 tips that will help you to grow your online store via Instagram.
Getting an Account – Instagram for Business
The first step to growing your Instagram account and to plan Instagram promotion is to have the account. Do you have an account? Well, in case you do not have opening one is a relatively simple process. Their website will provide you with some guidance. The name you give the account is just as invaluable as your brand name. One way your clientele associates with you on online platforms and other social media sites is through your name. Therefore, ensure the following when picking out a name;
- Make it interesting and exciting (unique)
- Easy to remember
- Stick to it – avoid making frequent random changes to your online identity as it breeds mistrust
Hashtags are not just meant for teenagers. They are a powerful tool for online businesses that have mastered the art of using them. In the modern world, the fastest way to spread a message is through the internet, and hashtags are the perfect way of doing so. They are like a search tool that people use to find stuff online. Therefore, any time you post stuff online include relevant hashtags that make your business discoverable online. A word of caution: try not to be “spammy” with your tags. Be precise and keep it simple.
Have a Strong Call to Action
Remember that your number one goal is getting the attention of your readers. Therefore, as expected, your content should be tailored to do precisely that. A common feature that you will notice with the majority of the high-quality content posted online meant for customers is a CTA (Call to Action). Do not just post for the sake of posting; instead, do it in a bid to inspire action. All your posts must drive the audience reading it to want to take a specific step such as buying goods from your store. A good CTA is specific on what action needs to be made and an expiry period.
Engage Your Customers
Trust is an invaluable trait for any brand, and it is built by engaging with the customers. Listening to what there are saying and responding appropriately. When you post on your account, be sure to respond to the clientele comments. Engaging your customers lets them know that you care and it will in turn help grow your online business.
Content is King
What type of content do you post? The online world is competitive, and to stay on top, you have to be sharp. One way of doing so by ensuring that, the content you post is nothing short of high quality. There are three types of content to post (following the rules of thirds):
- Conversational – engage with your audience on topics that relate to your business, including contests and giveaways.
- Promotional – post content that promotes your business.
- Sharing – share what is happening in the industry that your company is affiliated to, your customers will love that.
Other than applying the above principle, ensure that the content is captivating, informative, and easily understood by the audience. Use images and other graphical tools if necessary.
Final Notes
Instagram for business is one of the best marketing tools that one can adopt. Instagram promotion is cheap and easy to use. Using an Instagram marketing strategy will make the whole process quite easy and frankly fun for both parties. Well, an enterprise must employ qualified professionals whose primary role will be to manage the account to make it a success. They will be responding to customer queries and comments when necessary.
