Imagine losing 3 billion potential customers of your business. It’s scary, right? There are over 3 billion users on social media platforms like Facebook, Instagram, and Twitter. So, not having a powerful presence on social media platforms can be detrimental to your business. Over 90% of business owners believe that social media generated immense exposure for their company. Social networking sites are the most important part of your business marketing strategy. By sharing Social media graphics with your audience, you can get business growth in no time. It is a cost-effective way to reach out to a wider potential audience. If you want to expand the reach of your business in the global market, then you should never ignore social media marketing.
Facebook and Instagram: What Do They Have To Offer?
Facebook has 2.38 billion monthly active users, while Instagram has 1 billion monthly active users. As you already know, Facebook is a big platform now. Actually, it’s more than a big platform, actually. Its initial mission was to help people keep in touch with their friends and families, but later it also become a business’s marketing channel and today it helps businesses to attract potential clients with paid ad campaigns and organic campaigns. Facebook may have greater numbers of users, but in terms of engagement, Instagram is very remarkable. Instagram is a younger social media platform, which was founded in 2010 for artists, actors, teenagers, brands, etc. Instagram allows people to interact with brands that share visual content. Following its launch, it became popular quickly and had 800 million users worldwide in 2017. Today, social media platforms are great to build brand awareness and generate potential leads.
Facebook may not be the best social media site for consumer engagement, but it has an immense worldwide following because it is one of the oldest social media sites and the most successful. Instagram has a wider following, on the other hand. Though men and women are using Instagram, figures show that neither both nor all categories of age are equally active. There is a key demographic in Instagram that has men and women aged 18 to 34 years. So you can publish primarily on Instagram if you want to target men and women of younger generations, Generation Z and millennials. If you want to target older consumers means the users having higher incomes, then Facebook can be beneficial.
How Facebook and Instagram Help Businesses Generate More Sales?
They Help You Increase Brand Awareness
Both Instagram and Facebook increase your brand recognition because you engage with a broad audience of consumers. When you share graphics and Infographics, people will interact with your content that will help you build your positive reputation as a business. Each post shared on Facebook and Instagram will help you connect with a new audience. This way, you’ll be able to expand your brand’s reach to a wider global audience and increase brand awareness among people available on social media. Simply by having a social media page, you can generate a huge potential customer base and generate more sales.
With Social Media Influencer Marketing, You Can Sell Your Products
If you are into product selling and want to generate more sales, then social media can really help you with that. By sponsoring posts of influencers, you can market your products which will increase your sale. The power of influencer suggestion is very strong on Facebook and Instagram. Influencers can market anything among their followers and other social media users by showing off high-quality images of your products and service. You are more likely to generate more sales, get more likes and followers if you have a strong presence on Facebook and Instagram and you are following an influencer marketing strategy. You can provide your business merchandise to social media influencers and increase build a strong online reputation. If you don’t have a business logo to get printed on your brand merchandise, then you can get your logo design from Designhill. It is one of the most reputed platforms for designing business graphics like flyers, logos, business cards, leaflets, banners, etc. Designhill makes business graphic designing easy and affordable.
Extra Features For Business Profiles
Both Instagram and Facebook differentiate accounts between business accounts and personal accounts. If you create your business account, both channels will unlock a world of features to help promote your business. Some of the most amazing features are Call to action, access to post & account insights, etc. You can grow your audience base easily if you have business profiles on Instagram and Facebook. You can also connect with like-minded people by setting up powerful ads on your business accounts. When you convert your personal account into a business account, you set your account up for success to reap all of the benefits. Generating sales and increasing brand awareness gets easier with Facebook and Instagram.
Helps You Understand Your Customer Base
How much do you really know about your audience? What age is does your customers have? Whether you are a well-established business or a startup, you need to learn everything about your target market like what is their age group, what are their likes and dislikes, at what time they use the internet, etc. You can easily learn the likes and dislikes of your customers with the help of your Facebook and Instagram Accounts. You can see what kind of accounts they like and follow. This information is crucial to generate more potential leads and increase sales. Facebook and Instagram ads also provide all the essential information that you require to know about your customer base. On Facebook and Instagram, you are more likely to target the right potential audience, which will surely generate more sales.
Each business has different goals and needs. Facebook and Instagram can help you achieve those goals easily. Shine on social media platforms to shine on the entire internet. Social media platforms are the soul of the internet. So, use your social media wisely and see your brand growing rapidly in this highly competitive market.
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