Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

How To Make Social Media Work For Your Business

By Rob Boirun Published December 24, 2012 Updated December 1, 2022

Businesses small, medium and large alike understand that getting the word out to customers is essential. Whereas in times past

Let’s take a look at how you can invest your time to bring new customers to your business.

Definition

Social media is all about social interaction, a way for people from all around the world to gather together and to publish their thoughts on a share platform. Sites such as Facebook, Twitter and YouTube represent user-driven platforms as do blogs. You will want to have your hand in each of these areas. Consider smaller or less known sites too: StumbleUpon, Quora, Reddit, Digg and Delicious may not be as large, but each one can offer the impact that your business needs.

Objectives

Your objectives should be clear and concise, based on realistic expectations and measurable outcomes. That means knowing what you want to get from your social media efforts and developing a campaign based on actionable strategies. Your objective can be as general as getting new customers and as specific as bringing in more males in your area aged 25 to 34. Likely, your objectives will change as the impact of your social media efforts takes hold.

Integration

Your social media efforts are a collective work and should be tied together. For instance, your tweets on Twitter can automatically appear on Facebook. Your Facebook updates can be incorporated on your blog. Your LinkedIn interactions can be tweeted and your YouTube videos can be shared most anywhere. Learn what it takes to disseminate your information and create content that is linkable, sharable and above all else interesting and beneficial. What you do online is part of a collective, a global effort to share information across the world wide web.

Demographics

You need to know your audience. These are the people that are interested in your product or service, individuals that can be converted into customers.

You can get demographics information from Google Analytics, making use of your User Report to pull up details about your site visitors. These people come to you through the search engines, from the social media sites and directly. Your User Report can tell you the age, gender and income of your site visitors as well as provide satisfaction scores. Understand the bounce rate — how often people leave your website for another site and track other behavior.

Google Analytics offers a wealth of useful information, details that can help strengthen your business. Learn how to compare your demographics over time and measure conversion rates too.

Execution

Know that you know what you need to do, you need to execute your strategy. This process can start off simply through opening a few social media accounts and beginning to post updates regularly on your blog. Through the various social media platforms, learn how to write out a profile, upload links, share updates, interact with other users and more. With blogging, you’ll want to establish a schedule of writing that your customers will expect, optimizing your articles for keyword strength and relevance.

Clearly, the social media arena is a broad one and can get much involved. You may find that you simply do not have enough time to do everything that you want to get done. Therefore, making use of other tools such as guest blogging, hiring a virtual assistant and using the services of an SEO consultant can relieve you of some of this burden.

With guest blogging, you can post guest contributing information right on your site, outlining the types of articles you would like to have featured. Offer a minimum word count and guidelines on your desired writing style. In return, you’ll provide a writer byline and a link back to their site.

A virtual assistant can help you handle those menial tasks you do not have time to handle yourself. Such professionals can respond to comments on your blog, engage with your social media followers and promote your site.

An SEO consultant can help take your business to the next level by optimizing your website to bring in more traffic. Your consultant may recommend redoing your website, adding in new content, marketing via different platforms and engaging in a marketing campaign. Services that can assist in this include, BestSEOCompanies.com who is a nationally recognized comparison website of the best SEO companies in the United States.

Did you like this article? Sign up for our RSS, join us on Facebook, on Twitter and on Google+ to get the latest Tweak Your Biz articles and updates.

Images:  ” Social Media Concept. / Shutterstock.com“

Posted in Marketing

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Rob Boirun

Rob Boirun is a tech blogger by heart and also a consultant to large and small businesses with their SEO and SEM projects and offline advertising in the form of Advertising Flags. I am also heading up a new startup over at DrivePop.com where we are offering cloud storage and online backup services.

Visit author twitter pageContact author via email

View all posts by Rob Boirun

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Definition
Objectives
Integration
Demographics
Execution

Related Articles

Marketing
Technology

Show Up in AI Overviews with Yelp SEO

James Harding August 7, 2025
Business
Marketing

5 Key Marketing Lessons B2B Brands Can Learn From D2C Marketers

Garrett Smith July 30, 2025
Marketing

How to Use Coupons Effectively in Your Marketing Strategy?

Chad Wyatt July 9, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]