WordPress powers over 40% of the web, and its popularity stems from its flexibility and ease of use. However, just because you’re using WordPress doesn’t automatically make your website accessible to all users. If you want to ensure that everyone, including people with disabilities, can navigate and interact with your site, you need to take active steps to improve its accessibility.
Creating a fully accessible WordPress site can boost user engagement, improve SEO rankings, and protect your business from legal issues. In this article, we’ll explore how to make your WordPress site accessible, using best practices and tools that will help you meet WCAG and ADA compliance standards.
Why WordPress Accessibility Is Important
Website accessibility is essential for creating an inclusive online experience for everyone, regardless of their abilities. For users with disabilities—whether they are visual, auditory, motor, or cognitive—websites that aren’t accessible can create unnecessary barriers to accessing information, completing tasks, or making purchases.
More than just a best practice, accessibility is increasingly becoming a legal requirement. Laws like the Americans with Disabilities Act (ADA) and Section 508 mandate that websites be accessible to people with disabilities. Non-compliance can lead to lawsuits, fines, and lost business opportunities.
Best Practices for WordPress Accessibility
Ensuring your WordPress site is fully accessible requires attention to both design and technical elements. Here are some best practices to get started.
1. Choose an Accessible WordPress Theme
Your theme lays the foundation for your site’s accessibility, so selecting one that meets accessibility standards is essential. Look for themes labeled “accessibility-ready” in the WordPress theme directory. These themes are built with WCAG and ADA guidelines in mind, including features like proper heading structures, color contrast, and keyboard navigation.
2. Add Alt Text to Images
Alt text is crucial for users who rely on screen readers to understand the visual content on your site. Every image you upload to WordPress should include descriptive alt text that explains the image’s content and purpose. Alt text can be easily added when you upload images in the WordPress media library.
Users with motor impairments often navigate websites using only a keyboard. Make sure that all interactive elements—such as menus, buttons, and links—can be accessed using the Tab key. Ensure the focus state (the highlighted element when tabbing) is clear and visible, so users know where they are on the page.
4. Provide Proper Heading Hierarchy
Properly structured headings (H1, H2, H3, etc.) make it easier for both users and search engines to navigate your site. Headings create a clear content structure, which is especially important for people using screen readers. Ensure that your headings follow a logical hierarchy, starting with H1 for the main title, followed by H2 for subheadings, and so on.
5. Optimize Forms for Accessibility
Forms are essential on many WordPress sites, but they can create barriers if not designed correctly. Ensure that each form field is properly labeled, and provide clear instructions. WordPress plugins like Contact Form 7 can help you create accessible forms by adding required fields and ensuring proper keyboard navigation.
Tools to Make Your WordPress Site Accessible
Several plugins and tools are available to help you improve your WordPress site’s accessibility without needing advanced coding skills. Here are some of the top options:
1. WP Accessibility
This WordPress accessibility plugin addresses common accessibility issues in WordPress sites. It allows you to add alt text to images, improve keyboard navigation, and add skip links for screen readers. The plugin also includes a color contrast checker to ensure your text is readable.
2. UserWay
UserWay is an accessibility widget that adds customizable features like text resizing, color contrast adjustments, and screen readers. It’s a great tool for ensuring your WordPress site is accessible to everyone, regardless of their abilities.
3. AccessiBe
AccessiBe uses AI to scan your site for accessibility issues and automatically apply fixes. It helps make your site ADA-compliant by addressing keyboard navigation, screen reader compatibility, and other key accessibility features.
4. Accessibility Checker by Equalize Digital
This plugin provides automated accessibility audits directly within the WordPress dashboard. Accessibility Checker highlights issues like missing alt text, improper headings, and low contrast, giving you clear action steps to improve accessibility.
Step-by-Step Guide to Ensuring WordPress Accessibility
Here’s a step-by-step guide to help you ensure your WordPress site is fully accessible:
- Choose an Accessible Theme: Start by selecting a theme that is labeled “accessibility-ready” to ensure your site’s foundation meets accessibility guidelines.
- Install WP Accessibility: Install the WP Accessibility plugin to address common issues like keyboard navigation and image alt text. The plugin will also help you add skip links and ensure proper heading structure.
- Optimize Forms: Use an accessible forms plugin like Contact Form 7 to ensure all forms on your site are easy to navigate and properly labeled for screen readers.
- Test for Accessibility: Run an audit using tools like WAVE or Google Lighthouse to identify areas of improvement. These tools will highlight issues like missing alt text, improper heading hierarchy, and low color contrast.
- Fix Errors: Based on the results of your audit, fix any accessibility issues. This could involve adding alt text to images, improving color contrast, or adjusting the reading order of your content.
- Use an Accessibility Widget: Install a plugin like UserWay or AccessiBe to offer users additional accessibility features, like text resizing and color adjustments.
Wrapping It Up
Ensuring your WordPress site is fully accessible is essential for creating an inclusive digital experience that works for everyone. By following best practices—like using an accessible theme, optimizing for keyboard navigation, and adding alt text—you can make your site easier to use for people with disabilities.
With plugins like WP Accessibility and tools like Google Lighthouse, you can quickly identify and fix accessibility issues without needing advanced coding skills. An accessible WordPress site not only protects your business from legal risks but also improves user engagement and expands your audience.
