Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

How To Deal With Summertime Business Slowdown

By mariahcourtney Published August 6, 2013 Updated October 2, 2022

The summertime isn’t very kind to many small business owners. As they sweat in the sweltering heat of July and August, small business owners often struggle to cope with reduced sales and seasonality. What’s a small business owner to do?

Plenty!!

Summer may be the time for customers to lounge, but business owners should be doing the opposite. With slowed sales, entrepreneurs looking to enhance their businesses should consider shifting their focus to development. Why worry about increasing your client base when half of them are away on vacation anyway? Instead, concentrate on making your business better. When your regular clients return from their travels, relaxed and tanned, they’ll be pleasantly surprised by the improved quality of your business’ goods and services. Check out these tips to keep your business active while your clients are at the beach:

Stay out of the red

Summer’s decreased clientele can be hard on your business’ finances. Fortunately, factoring and invoice financing are two great forms of small business financing you can use to keep your business afloat until sales pick up in the fall.

  • Factoring involves the sale of your company’s invoices at a discount to a third party that collects the payments that are later due to your business. In this way, working with a factor allows you to maintain a healthy cash flow while you wait to receive invoice payments.
  • Invoice financing is similar to factoring, except it allows you to maintain control of your finances, rather than allowing the third party that purchased your invoices to interact directly with your clients.
  • Purchase order financing is another great, short-term solution, as it allows you to pay your suppliers through a letter of credit, which you’ll later pay in full once you’ve successfully liquidated your clients’ orders.

Train your staff

Your grandmother probably put it best: “Good help is hard to find.” Hiring great employees is critical to the success of your business, but hiring is only half the battle. The key to maintaining a great staff is to invest in them. Just because you’ve hired talented people doesn’t mean they’ll stay that way. Keep them sharp over the summer months by teaching them new tips and tricks to make them even better at their jobs. And if you’ve been noticing mistakes, the summer is definitely the best time to correct them.

Revamp your digital presence

It’s a digital world, and we’re just living in it. Staying on top of the Internet can be overwhelming, but keeping your business’ online presence up to date is essential to maintaining its relevance. It’s more than just having a streamlined website (though that certainly is important). When it comes to modernizing your public outreach, Twitter, Facebook, Tumblr, and Pinterest are all fair game.

Network

While your customers are away, what better project than to build your relationships with other businesspeople? Networking can sound self-serving, but I prefer to think of it as making friends with people who share your business interests. And when you think of it that way, you start to realize that befriending your fellow entrepreneurs can help take your business to the next level. Be generous with your favors, and you’ll be sure to receive some in return if you need them.

Did you like this article?  

Tweak Your Biz

  1. Please share it with your network, we’d really appreciate it! 
  2. Would you like to write for Tweak Your Biz? Or sign up for our RSS?
  3. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Connect with Tweak Your Biz on:                  

Images:  ”heat wave in the city and hand showing thermometer for high temperature  / Shutterstock.com“

Posted in Finance

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

mariahcourtney

Mariah Courtney is the Online Community Manager at Biz2Credit, an online platform that connects small business owners with a network of over 1,000 lenders. She is an entrepreneurial and social media evangelist with a passion for writing and traveling. Former experience includes running the social media program at The Receivables Exchange and copywriting for WPromote, Inc. Follow her @Biz2Credit for small business news.

Visit author facebook pageVisit author twitter pageContact author via email

View all posts by mariahcourtney

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
Stay out of the red
Train your staff
Revamp your digital presence
Network

Related Articles

Business
Finance

From Local to Global: How to Tweak Your Business for International Payments

Denzel Carter September 2, 2025
Finance

Why Most People Underestimate How Long Their Savings Need to Last

Henry Davis August 27, 2025
Finance

7 Financial Moves for Retirees Looking to Boost Cash Flow — Fast

Chaz Michaels August 25, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]