A website is perhaps the most effective marketing tool for any business. It’s commonly the first place an interested customer goes when they want to learn more about you and how they might contact you.
This is especially true for lawyers, as clients often want to research a lawyer before hiring them. If you provide them with a professional website to visit, they are more likely to consider hiring you.
Luckily, building this professional website isn’t too difficult. There are a few steps you can follow that will produce a great-looking website for your law firm in a short amount of time. Below, we’ll outline these steps so that you can get started on building your own lawyer website and start bringing in more clients.
Choose A Hosting Provider
The first thing you’ll want to do is choose a hosting provider. The hosting provider stores your website’s files for you and allows people to access your website from the internet. There are plenty of hosting providers to choose from but there are a few things you should look for when choosing one.
The biggest factor to consider is the cost. Look to see how much each provider will charge you every month and what you’ll get for your money. Try to find a balance between a reasonable cost and a hosting provider that gives you plenty of storage space and promises fast load times.
The other thing to look for is how much the hosting provider will help you get started. Some providers offer services to help you design a website, while others offer free tools to help you market it.
For example, using an
The important thing is to consider all your options and choose one that is affordable and meets your needs.
Decide How You Want To Design It
The next step is to design your website. You essentially have two options here – you can do it yourself or hire someone to do it for you. If you choose a hosting provider that comes with a website builder or web design services, it may be easy to build the website yourself. This is a good option if you just want a simple website and don’t mind using some common templates.
The other option is to work with a web design company. A web design company will work with you to ensure your website ends up looking exactly how you want it. They can also add advanced features that will help separate you from your competition.
When looking for a company to work with, choose one that specializes in lawyer website design. These companies focus on crucial aspects of digital marketing for lawyers such as increasing client retention, generating referral business, and developing a strong brand.
Add Valuable Content
Once you have the site designed, you then need to add some content to it. This is what your visitors will read when they visit your website. There are two areas to focus on. The first is the copy of your website. Write a compelling copy on your homepage that will convince visitors to hire you. Talk about your past legal work and include some of your successes.
The other area to focus on is your blog. It’s a good idea for most lawyer websites to have a blog section. In the blog section, you can discuss topics related to your area of practice or even write about some of your recent cases.
The purpose of the blog is to show that you’re an expert in your field and to give potential clients another way to find you. The more blog posts you create, the better chance you have at someone finding you through a search engine or social media.
Find Ways To Connect With Prospective Clients
Finally, you’ll want a system in place that helps you connect with potential clients. One easy way to do this is by connecting your website to your social media accounts. Adding links to your social accounts can lead to additional followers, who are then more likely to become clients in the future.
Another option is to add an email capture feature. Include a section on your website where prospective clients can provide their email address for more information. You can then automatically send them a welcome email that explains your services in more detail. You can also use this email address to start communications with them and schedule a time to meet.
Finally, make sure your website has your contact information on it. This includes an email address where they can reach you (or a contact form) and a phone number. Some people prefer to communicate entirely through email while others would prefer to make a phone call. The more options you provide people, the better chance you have at hearing from some of them.
Get Started On Your Lawyer Website
As you can see, with just a few simple steps, you can have a basic lawyer website for yourself up and running. It may take some time to complete all these steps but having a professional space online for your law firm is one of the best things you can do for it.
Once you have your website complete, you can then work on getting the word out about it through social media or advertisements. From there, it’s just a matter of keeping your website updated to reflect the current state of your law firm.
