As an owner or manager, thinking of ways to promote your laundry service business is quite challenging, especially in this pandemic. If you have considered using a traditional marketing approach, how did it help your business? Newspaper ads, flyers, radio broadcasting ads may help your laundry service but are not as effective as
You cannot measure and analyze the results of traditional marketing, just like how
You are introduced to
Now, you might be wondering how
More Common in Google Search
If you have used general and local
Other than Google, you can utilize
Geo-Tagged or Location-Based
Ensure your NAP (Name, Address, Phone) is consistent across all your social media sites and online business directory listings. Also, if you’re listed with any review apps or delivery apps, make sure your NAP is up to date there, too, so you can get a boost in local traffic to your website.
Any business owners that use
Be on Google My Business
If you haven’t already, now is the time to create a Google My Business (GMB) listing. Google and other search engines give businesses with GMB listings for local search a lot of weight. It’s a completely free solution for small businesses that takes only a few minutes to get up. To get the most outstanding results, make sure your GMB location and contact information align with your NAP on other sites, just like the other local
Reviews for Reputation
Customer evaluations on retail websites and review apps for smartphones and handheld devices are other
Some business owners go to extremes, paying for fake reviews to enhance their positions in search results and review apps, but this will get you penalized in the long run. It’s not a good idea! Instead, put up some signage in your facility letting people know you’re on their favorite social media platforms and review apps, and simply ask them to leave you a review if they enjoyed your service.
Payment options are another factor that is growing more important in recruiting new clients. This is even listed as a filtering option in certain programs. As a result, if you offer a wide range of payment alternatives, you’ll be more likely to attract new clients. Make a list of all payment choices on your website and in any applications where you’ve been featured.
You’ll want to have a cashless payment system installed on your commercial laundry equipment. Many potential consumers may look for laundries that accept credit cards, Paypal, Apple Pay, or even Bitcoin, whereas others will prefer a coin-operated laundry. If at all possible, your computers should be set up to accept all kinds of payment.
Running a laundry service business is complex, and even though everyone has to wash their clothing once a week, it can be challenging to attract new and repeat customers. Use