How SEO Helps Your Laundry Business Succeed

As an owner or manager, thinking of ways to promote your laundry service business is quite challenging, especially in this pandemic. If you have considered using a traditional marketing approach, how did it help your business? Newspaper ads, flyers, radio broadcasting ads may help your laundry service but are not as effective as SEO. 

You cannot measure and analyze the results of traditional marketing, just like how SEO and digital marketing have metrics analysis. Digital marketing and SEO have several benefits to give to laundry services. Bringing your company into the digital world serves a lot of benefits. 

You are introduced to SEO marketing strategies as you start setting up your laundry service website and social media accounts. These SEO marketing strategies are less expensive than traditional marketing. Moreover, it provides metrics that help business owners and managers know what strategies work or need improvement. 

Now, you might be wondering how SEO helps your laundry business succeed. Here are some of the ways it brings more opportunity to your business:

More Common in Google Search

If you have used general and local SEO correctly, it helps your business website rank higher in Google search results. When your target customer searches for a laundry service near them or a laundry delivery service, your website appears on the first search results page. Thus, a higher rank on the search engine results page gives more organic traffic. 

Other than Google, you can utilize SEO marketing on social media platforms like Facebook, Twitter, and Instagram. Using keywords, geo-tagging, and posting relevant content gives you a higher audience impact. Make your business visible digitally.

Geo-Tagged or Location-Based SEO

Another method SEO might benefit your company is through increasing location-based traffic. To make money, local companies rely on local customers. Getting website traffic from all over the country isn’t going to help your local laundry much, therefore focusing on local SEO strategies will help you convert much better.

Ensure your NAP (Name, Address, Phone) is consistent across all your social media sites and online business directory listings. Also, if you’re listed with any review apps or delivery apps, make sure your NAP is up to date there, too, so you can get a boost in local traffic to your website.

Any business owners that use SEO know that local SEO or location-based SEO dramatically helps their business succeed. 

Be on Google My Business 

If you haven’t already, now is the time to create a Google My Business (GMB) listing. Google and other search engines give businesses with GMB listings for local search a lot of weight. It’s a completely free solution for small businesses that takes only a few minutes to get up. To get the most outstanding results, make sure your GMB location and contact information align with your NAP on other sites, just like the other local SEO advice above.

Reviews for Reputation

Customer evaluations on retail websites and review apps for smartphones and handheld devices are other SEO approach that has gained favor in recent years. You want as many genuine, good client reviews as possible, as this is one of the most critical elements potential customers consider when picking where to do their laundry. Customers will travel a few miles to utilize a laundry known for its cleanliness and courteous owners, so do everything you can to get those glowing ratings.

Some business owners go to extremes, paying for fake reviews to enhance their positions in search results and review apps, but this will get you penalized in the long run. It’s not a good idea! Instead, put up some signage in your facility letting people know you’re on their favorite social media platforms and review apps, and simply ask them to leave you a review if they enjoyed your service.

Payment Methods

Payment options are another factor that is growing more important in recruiting new clients. This is even listed as a filtering option in certain programs. As a result, if you offer a wide range of payment alternatives, you’ll be more likely to attract new clients. Make a list of all payment choices on your website and in any applications where you’ve been featured.

You’ll want to have a cashless payment system installed on your commercial laundry equipment. Many potential consumers may look for laundries that accept credit cards, Paypal, Apple Pay, or even Bitcoin, whereas others will prefer a coin-operated laundry. If at all possible, your computers should be set up to accept all kinds of payment.

Running a laundry service business is complex, and even though everyone has to wash their clothing once a week, it can be challenging to attract new and repeat customers. Use SEO and the most up-to-date digital marketing tactics to ensure that your website, social media accounts, and online company listings always attract new clients.