Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

Home Business: Concentrate On The Why, Not The How

By David Lowbridge Published October 24, 2014 Updated December 1, 2022

One of the biggest questions often asked online is how can you create a successful home business. I could give many responses including excellent marketing, quality products and responsive customer service.

While many of these elements are important to the success of a home business, these are not the true answers. There is no single formula for creating a successful home business and there will never be a ‘how to guide’ that works for everyone or any industry. Instead there will be advice and support, local / national seminars and mentors. Each will have their own approach and some will work for you and others will not.

Home Business: Concentrate On The Why Not The How

The True Question

The real question everyone who wants to start a home business should ask themselves is not how can they start a business but why?

For me the answer is very simple. I wanted to spend time with my children and see them grow up. My father was in the army when I was young and he missed many of my first moments. As a child I never understood why he was away and I remember not being very close to my father.

Now I understand that decision and appreciate the sacrifices he made for my upbringing. But my enlightenment doesn’t mean my children would understand the same decision.

The Similar Mistake

In fact, I had made a similar mistake when my two eldest were very young. I worked for companies that demanded 12 hour days with long commutes plus working from home in the evening and weekends. This meant often I was not there for my children and this was painfully obvious when I missed Christmas Eve and New Years Eve in the same year – both very important dates in my calendar.

The Creation Of The Home Business

Now for my home business, I can choose my own hours and schedules allowing me to never miss those important dates. For instance, I’ve been to all my daughter’s school trips and I’ve had the chance to go to all my son’s events. I can take time off on some days to take him to football practice. This has meant I’ve worked late or got up very early but the smiling faces of my children is worth the compromise.

For other fathers, starting a home business might not be right. However, they can still obtain the same dreams by choosing the right employer to work for. For instance you may get less money working more locally, but it could be worth it! It all depends on your lifestyle goals. There is nothing wrong with earning a significant wage to support your family, like there is nothing wrong with earning a smaller wage to be with them more. The only question that matters to you is why you do it.

The same applies to the home business. Don’t ask yourself how you are going to achieve it, ask why you are going to achieve it. Knowing the reasons will give you drive to succeed and a wave of excitement as you wake up one morning knowing that you have achieved a life goal.

Why have you started your business? I would love to hear your thoughts!

Images: ”Detail of a woman hands writing in notebook and boy playing on the background. Home office concept./ Shutterstock.com“

__________________________________________________________________________________

Connect with Tweak Your Biz:

                     

Would you like to write for Tweak Your Biz?

Tweak Your Biz is an international, business advice community and online publication. Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). See our review of 2013 for more information. 

An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.

Posted in Management

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

David Lowbridge

David Lowbridge is a copywriter, online marketing consultant, author and father of three. He is the founding manager of TwoFeetMarketing, a membership site aimed to support small businesses with their blogging, copywriting, social media management and other online marketing activities.

Visit author twitter pageContact author via email

View all posts by David Lowbridge

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
The True Question
The Similar Mistake
The Creation Of The Home Business
Connect with Tweak Your Biz:

Related Articles

Business
Management

Why Business Leaders Are Prioritizing Mental Health and the Tools They Use

Hanna Kim August 25, 2025
Business
Management

Best 12 LMS Features for Restaurants Staff Training That Reduces Turnover

Andrew Larson August 14, 2025
Business
Management

BetterHelp Therapist Licensing Verification: How the Platform Ensures Professional Standards Across All 50 States

Hanna Kim August 12, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]