The holiday season is creeping up on us fast. Business owners are working hard to get the word out there about their company so they can generate as much revenue as possible during Black Friday, Cyber Monday, and throughout the entire month of December.
Did you know that Black Friday sales pulled in a staggering 6.22 billion dollars last year? If your goal is to spread brand awareness so you can see a section of those profits this year, we have you covered.
We are going to take a look at several ways you can improve your brand awareness this year using tools you likely already use to market to your customers.
Let’s dive in!
Create a Compelling Lead Magnet
The first thing you should do if your goal is to spread brand awareness is to grow your email list. Email marketing is without a doubt of the best ways to reach potential customers. Research shows that marketers see, on average, a 3800 percent return on investment when using email. Additionally, list segmentation can double your click-through rate and increase sales. In other words, if done properly, your business can benefit from email marketing.
It’s not easy to turn a consumer into a customer without first allowing them a chance to become a subscriber. Consumers want to see what kind of content you’re creating, what other people are saying about your brand, and whether or not they can benefit from your products or services before they shop with your business.
Lead magnets are a great way to build interest and turn a curious consumer into a paying customer. Essentially, lead magnets are pieces of content that you offer to people in exchange for their subscription to your marketing list.
There are several types of content you can use as a lead magnet. The most common pieces of content into Ebooks, checklists, and access to exclusive webinars. For example, if you ran a marketing website and wanted to spread brand awareness, you would promote a lead magnet offering a training course for new marketers. The goal is to entice new users to sign up, thus boosting your brand awareness.
Host an Online Contest
Social media giveaways are a great way to grow your brand this holiday season. It only takes a few minutes to create an online contest, but the results can generate thousands of new followers and customers.
The holidays are a great time for giving, so online giveaways make sense. First, you’ll have to decide on a prize. Intent determines the type of prize you’ll use in your event. If you’re looking for consumers that are specifically interested in your niche, you’ll want to offer a prize that only someone with that interest would like.
For example, if you were the owner of an online pet store, you would want to use a prize like “$500 Puppy Spa Day Gift Pack.” Because the prize is for dogs, your target audience should theoretically be the only ones entering the contest, which helps you spread brand awareness to your ideal consumers.
Your entry methods can help you reach out beyond your current subscriber base. We recommend making an entry method where consumers have to share your content or tag their friends for a chance to enter. If their friends are interested in your product and share your post, you’ve just spread your brand far beyond your circle of followers.
Partner with Influencers
Social media influencers are prominent on channels like YouTube and Instagram. These people tend to have tens of thousands of followers, some even topple the one million subscriber count. You can use these platforms to spread brand awareness this holiday season.
Look for influencers that discuss, react, or upload footage that’s relevant to your target audience. These folks usually have a large portion of followers that may have never heard of your product or service.
Reach out to these prominent internet personalities and ask if they are willing to collaborate on a video this soon. You can use this as an opportunity to offer an exclusive discount to consumers that use the coupon code found on the YouTuber’s account. You can offer a portion of the sales to the influencer and start a long-term partnership, depending on the success of the first campaign.
Build Social Proof
Social proof is a psychological phenomenon where people are likely to make a decision based on the recommendations of someone else. We have all experienced social proof at one point or another in our lives. When you read reviews on Amazon you’re looking for social proof to justify your purchase before you click “Buy Now.”
You can put the ability to review your products directly on your website. When a holiday shopper is browsing your website, looking for a last-minute gift idea, user reviews could influencer their decision to make a purchase.
Additionally, you can build social proof by gathering positive feedback from customers on social media or in reviews. Take the reviews and share them on your social media profiles or by adding a testimonials page to your website.
When people visit your website for the first time, they want to see what other people think of their experiences with your brand. The messages from people that love what you do help spread brand awareness. These reviews set expectations and help ease the minds of consumers who had no idea that you existed before they clicked the link to your website.
Conclusion
There are 4.33 billion people on the internet today. Business owners are able to thrive because of the vast number of people readily available to read their content and buy their products, especially around the holiday season.
If your goal is to spread brand awareness this year, keep these tips in mind and you’ll have no problem reaching your target audience, growing your website traffic, and increasing your sales.
