If you’re looking to hire hospital staff in 2022, you might have your work cut out for you due to a few reasons. And while the COVID-19 pandemic has caused many to rethink their roles in healthcare, there are still many viable candidates who have been drawn to the healthcare field just so they can help.
When you set out to hire healthcare personnel, if you don’t get the right staff, you could end up with subpar patient care. And this could result in lawsuits, bad reviews, and your hospital or healthcare company could quickly earn a bad reputation.
Even with the COVID-19 pandemic affecting life all over the planet and within the healthcare industry, physician and nursing job outlooks are still relatively higher than average when compared to other industries. But what do you look for as a recruiter?
Here, we’ll explore a few tips for attracting the best candidates in the healthcare industry.
Utilize Niche Job Boards
The days of searching for a job on Craigslist might be coming to an end. And though many online job boards are great for finding potential candidates, you’ll want to look into using healthcare niche job boards to attract the best candidates.
Those in healthcare are likely looking for a specific job. And even though sites like Indeed have listings that will fit these descriptors in some cases, a niche specific job board will have nothing but the jobs that your potential clients are looking for.
If you want to tap the right candidates and reach potential healthcare professionals more directly, utilizing niche job boards will help weed out those who may not have the right qualifications that you’re looking for. And this type of targeted outreach can help you find your candidates quickly.
Enhance Your Branding
In today’s world, branding is everything. And the greater brand awareness that you have, the more likely potential candidates will seek you out for employment. As such, it’s important to look at every aspect of your brand’s career portal to make sure it’s as attractive as possible.
Due to the increasing demand for healthcare employment, it’s critical to stand out in order to attract prospects to your clinic’s door. Reconsider your employer image and how you’ll communicate your vision and values to potential employees. You can, for example, add images of regular work life to your careers page or post videos of current employees expressing their thoughts.
At the end of the day, you need to be able to effectively communicate your brand’s values, philosophy, and vision to prospective candidates. And the more they identify with you, the more attractive you’ll become to your target candidate.
In order to enhance your branding, consider a few of the following examples:
- Beef up your career portal with positive photos of daily work life
- Utilize video testimonials
- Focus on the positive aspects of work culture
- List positive new articles about your company
- Have a virtual tour available
Making your place of employment and your work culture look as attractive as possible is the key for luring in the right candidates. And by enhancing your brand strategy with a specific focus on recruitment in your career portal, you can easily meet this goal.
Showcase Smart Benefits
Today, it doesn’t matter what business you’re in, people want health benefits. And this is for obvious reasons especially during the current pandemic climate. As such, staying competitive in the healthcare world requires a competitive benefits package.
If your benefits package is lackluster, consider bringing it to the appropriate attention and have significant changes made that will be seen as attractive options for potential candidates.
Healthcare is expensive. And no matter if you’re a surgeon making 600,000 dollars per year, nobody wants to fork over thousands of dollars a year on medical expenses with a cut-rate benefits package.
The key is to not only create a benefits package that attracts candidates, but one that will keep them around as well.
Consider Using Recruiting Software
We live in the information age. And with all the digital tools that we have available today, recruiting software can actually be a helping hand when it comes to recruiting the right candidates.
Some recruiting software programs allow you to track potential candidates, keep tabs on those who might be coming out of school, and those in apprenticeship programs. Additionally, recruiting software can also help organize any employee referrals that you might have, along with keeping up with the cost and timetable that you’re working with to fill the right positions.
A welcoming hospital or clinic has all the comforts of home awaiting its patients. And this includes those who care for and treat your patients as well. So if you want to make sure that you’re attracting the right candidates, considering the recruitment advice presented here will prove to be a great place to start.
