Fashion has been incorporated with an element of innovation and creativity with the next generation of clothing being the ultimate ‘IT’ thing that is
Wearable fitness
Most of the ladies and fashion geeks out there will have the number one thing on their New Year resolution list as wanting to come back in shape and shed those extra pounds before the big day and fit into that wedding lace dress. What if your yoga pants and shirts, besides being trendy, offered you real-time insight into your body’s fitness level? And how far do you need to go to attain the body you’ve always dreamed for?
Fitness assistants are a need of the past now. Live independently and get notified if you deviate from your usual level of physical activity. Wearable bands that constantly prick you to keep an upright posture, arms and wrist bands with an attached accelerometer may monitor your calorie intake and expenditure are the recent buzz. Heart rate sensors can even be incorporated into your sweatshirt or some stylish wearable technology that won’t tarnish your style statement and serve the purpose too. Activity trackers are also steadily on the rise.
Yikes! My shoe is vibrating
Yes, your shoe can actually be synchronized with your smartphone! Nike took the initiative of developing pedometers that needed to be embedded in the shoe. The technology was further worked and improved upon and went one step further by inventing the smart shoe. As the name suggests, it is obviously functional through your smartphone. The very purpose was to guide the user the distinct way to his destination. Just the destination needs to be set and repeated vibrations will guide the user to the desired location. Amazing, isn’t it?
Smart watches
Smart watches have followed the lead of smart phones and are soon expected to dominate the technological scenario. The wrist watch telling the time is just too mainstream now, so behold the iWatch and Galaxy Gear, which have undergone revolutionary changes. Had you ever perceived your watch carrying out complex calculations, getting notified about your social media updates and responding to them without any interaction with your cell phone? Besides all this, a smart watch can serve the purpose of a compact computer, with their respective operating systems and ability to download and run applications. The new feature of being backed by sensors will give them the added advantage of being able to operate as PDA’s (Personalized Digital Assistants).
Had you ever perceived your watch carrying out complex calculations, getting notified about your social media updates and responding to them without any interaction with your cell phone? Besides all this, a smart watch can serve the purpose of a compact computer, with their respective operating systems and ability to download and run applications. The new feature of being backed by sensors will give them the added advantage of being able to operate as PDA’s (Personalized Digital Assistants).
The new feature of being backed by sensors will give them the added advantage of being able to operate as PDA’s (Personalized Digital Assistants). Complement your trendy fashion style with a stylish watch, which does a lot more than just simply those hands ticking away.
Wearable technology leveraged in the educational sector
Wearable devices have unfathomable potential and can be tapped in innumerable ways to aid in the educational process. Tarleton State makes use of the benefits of these awe-inspiring technologies to give their students and staff an exemplary experience that will leave indelible impressions on their mind, preparing them for the future.
Students can aid their thought processes by recording real time surroundings and situations through cameras, fitness trackers and other technologies that facilitate you on a personal level. Wearable technologies not only save time but involve the user in a real-time experience, increasing productivity manifold. Google glasses are portable and easy to wear, giving easy access to the world wide web, automatic picture taking, activity trackers and are used for navigation purposes too. Virtual learning environments can be created, giving the students first-hand experience in things, statistically proven to boost results. Wearable will soon be a common thing on-campus.
Healthcare platforms and wearable technology
Wearable technology engineered for the healthcare industry will not only improve the life of people but will positively affect other walks of life, as health is central to a person’s existence. Monitoring your heartbeat and ensuring optimum cardiovascular health, checking your blood glucose level, pressure, cholesterol levels, detecting cancerous growth and providing quick relief are just a few of the advantages that it leverages. Wearable tech can keep track of your steps and your heart rate. Students who are too involved in their studies and are plagued with the dilemma of obesity can use this technology to set, track and attain their goals via a fitness tracker. In a very similar way to the internet, wearable tech can synchronize itself with
Wearable tech can keep track of your steps and your heart rate. Students who are too involved in their studies and are plagued with the dilemma of obesity can use this technology to set, track and attain their goals via a fitness tracker. In a very similar way to the internet, wearable tech can synchronize itself with smart phones and display the user’s progress in a user-friendly manner, enabling deeper and quick analysis.
Different Tech Platforms
According to eMarketer, statistics revealed by a market research proposed that online shopping for attire and accessories is the most rapidly growing business today and by 2016 this sector is expected to account for $73 billion worth of purchases that have been conducted online in the United States itself. Some of the most viable tech platforms that make this feat possible are as follows:
- Fashion blogs: Content can be created or curated as per the needs to bring into limelight the various aspects of the industry being talked about. To create awareness about your brand, effective content can be created to educate the target market. Whereas valuable customer feedback and trending news about the certain brand can be curated and effectively amalgamated to serve the purpose. Tell your customer’s what’s new in fashion and help them become style icons and divas.
- Youtube Videos: One of the most popular social media platforms include uploading videos that may be tutorials or live streaming of catwalk shows, showcasing the wardrobe available. A brand, retailer or the business should combine their imagery with a bold and appropriate well-formulated content to go with the visuals. This, in turn, creates a brand image, which the customer can easily recall and hence create customer loyalty.
Gone are the days when print ads were a medium of propagating and marketing a brand’s fashion trends and variety. The fashion industry has undergone a renaissance, adding an element of human emotions, feelings and sense of personal touch that has taken this very industry to new distinguished levels. In this highly digitized era, it is but inevitable that in order to gain a competitive advantage, the social media platform is the most important asset.
Images: ” Futuristic smart glasses/ Shutterstock.com“
