A new report from 360 Research Reports indicates that the global market for digital content creation tools is ramping up at a growth rate of 9.1% between 2020 and 2025, and is expected to reach $16 billion by 2025. The growing demand for content creation tools is spread across various business sectors as marketing professionals attempt to reach a larger consumer base.
Digital content creation now rooted in marketing & sales strategies
Digital content creation software tools and service platforms are now deeply rooted in marketing and sales strategies. And digital marketing these days is now a crucial—if not essential element—of every marketing department across almost every industry.
Advanced and dynamic digital marketing tools and support from market leaders such as 12Handz can give any organization—especially small enterprises (SMEs)—the edge they need to win out over competitors.
Digital content creation for deployment on social media platforms such as Twitter, Facebook, and YouTube is booming, driving the growth in the market. Active tech companies in the market include HubSpot, Moovly Media, Shopify, Zoom Video Communications, and Atlassian Corporation, all of which dominate market share.
A further report by Market Research adds that technological advancements and product enhancements that integrate hardware with software to create digital content by manufacturers and software developers are introducing new opportunities. Not only are the main players in the market “stepping up their game”, but startups and new entrants are finding a niche for themselves in a global market.
SMEs in high growth markets such as Asia-Pacific (APAC) and the Middle East are increasing exponentially, contributing significantly to the burgeoning market. Social media creation and management tools are ideal in this demographic as they allow marketers to engage directly with their audiences across different social media platforms in a cost-effective manner.
Graphics & videos dominate content creation
When it comes to content type, the graphical sector is likely to dominate for some time in the global digital content creation market. Graphical user interfaces offered by digital creation tools are seeing an uptick, as is video content creation.
A report by Vidyard—analyzing data from 750,000+ videos published by 1,500+ businesses in 2020—reveals that video is now contributing significantly to marketing efforts in many industries. Corporate video content creation and sharing skyrocketed 135% year-over-year, fueled by user-generated videos, according to the report.
Financial services companies were responsible for a 129% increase in video content use, while the education industry recorded a 200% increase in video use compared to the previous year.
Fiction storytelling is on the rise
When talking about content, you cannot avoid a storyline. Whether it is fact-based or fiction, the audience needs to feel like they are told a story that they can then integrate, or not, later on. But more and more companies are turning to fiction storytelling in order to bring their story, and the content they want the public to remember, through the use of fiction. There are many advantages to such ploys, which we will now describe.
Easy to relate to
When a company enters the realm of fiction, it offers its public something they expect that they are looking for. When creating characters that will live inside these stories and be responsible to present them to the public, they will first make sure that they represent the values that the public expects from the company. That is the base of fiction storytelling. If the characters cannot reach the audience or are viewed as persons that they would not appreciate in real-life, then the whole communication won’t be heard the way that it is intended to.
Though it is difficult to find someone that possesses all the qualities that we want in a man or a woman in real life, it can easily be created through a fictional character. It does not mean that the character should represent the ideal individual, without any flaws. The consumers will not recognize themselves in such a model. That is why the characters telling the story need to be well thought of, to start with.
The value of entertainment
The content created through fiction has the capacity to entertain the audience that will receive it. This is a quality that is extremely important today, as internet users are easily distracted and will not remain long on any kind of content. But if a company manages to catch their attention and can entertain them, than it is probable that they will watch or listen to the complete content, and even come back again for more, by themselves.
The use of fiction needs to be thought of over a long period of time. It is not necessarily entirely new, as many companies have used fictitious characters before to represent them. The difference, today, is in the way they are used, as they are not only brand icons, but also storytellers. In other words, they are tomorrow’s influencers.