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Forty Shades of Green

By Mairéad Kelly Published March 17, 2010 Updated November 26, 2022

Ireland is known as the Emerald Isle, where there are forty shades of green.  With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week.  I got to thinking, which shade of green is your attitude to your business?  I’m not going to go through all forty, just nine.  Read on and see if you recognise yourself or even someone else in here.

Ivy Green: That bright over-shiny-green that looks like it’s on its last legs.  Don’t be fooled by this green.  It’s got tendrils that bury deep into the foundations and don’t let go.  Despite some pruning and cutting away of old branches this tenacious green will flourish again.

Bilious green: This green is, to coin a phrase: as sick as a parrot!  It has over-indulged in the good times and gluttony and short-sightedness has turned it from a fat-cat to a seriously worried scarecrow.  Its main worry is how it is going to manage to retrieve the lifestyle it had for the last ten years without having to curb its bad habits.

Khaki green: This green is a meticulous planner.  It thrives in times of conflict.  It can go in size up a situation, devise a plan of action and implement it, and quickly.  It is also a forward planner and has an exit strategy for nearly every situation and can handle change well.  Needless to say khaki green is more than a survivor, it’s a thriver.

New Shoots green: This green is only starting out and is only pushing up new shoots to the sun.  The ground was prepared, seeds planted, watered and maintained.  Now it’s time to nurture these new shoots until they develop some strength to be able to bend with the wind instead of breaking.

Eco green: This green has an environmental conscience.  The whole idea of this green is to ensure the ecological future of the planet while growing a sustainable business in the process.

Other side green: This green spends as much time worrying about what the competition is doing as it does on surviving in the world of business.  They always feel that everyone else is doing a better job, getting better return on investment than them, with the result that they don’t put as much care as they could into just being their best themselves.

Leprechaun green: Like all pixies, fairies and imps, this green is a trickster and their aim is to take your money and run.  This green will promise you what you want, take your deposit and disappear into thin air.  The worst thing about this green is they will catch you when your guard is down, so beware.

Cabbage green: This green is really wet behind the ears.  The phrase: “you’re as green as you are cabbage looking” really does apply here.  They don’t know where to start and need taking by the hand and shown the basic steps before being allowed loose in business.

Sea green: This green has weathered a few storms, has quite possibly had to dock for repairs a few times, but like any good seafarer has gone back out with new provisions, repairs carried out and new determination.  This old sea-dog doesn’t quit, it heads straight for the swells to dive straight in and ride the crest of the wave.

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Mairéad Kelly

Mairéad Kelly developed the Cute Honey System - Business training, coaching & mentoring for Mumpreneurs & Mum Biz Owners who want to buzz their business into a hive of productivity while raising young children & often can’t get out to training events, morning or evening network events due to family commitments and/or a lack of finances.

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