According to App Annie’s forecast report, the mobile app economy could be worth just more than $139b that is significantly up from the $82.2b, which is an estimated revenue for 2017. Talking about the estimated revenue for 2017, it is up from the actual $61.8b that it collected in 2016.
As per the report, Asia Pacific is going to hold the top position, gathering more than $76b in 2021 that is more than double the $35.1b the Americans are expected to take. While the EMEA region is going to take the least revenue, being responsible for an estimated $27.5b.
Let’s Have a Look at the Deep Analysis of this Report:
China is going to stay as the top country in the world for app downloads with an estimated 130 billion in 2121, which is more than twice the amount it had in 2016. India is going to hold the second place and the United States will be in the third, followed by Brazil and Indonesia. It is believed that the western markets are going to lag behind in this shift like consumer spending and ad spending’s move to mobile. the reason behind this is that we are still wrapped up in legacy systems for things like payment transfers, food purchases, banking and more.
As more and more businesses are opting for mobile apps, the report also claims that the Apple App Store is estimated to remain the leading app store for the next five years – it is predicted that it will generate more than $60 billion in gross consumer spend in 2021. While considering Google Play and third-party Android stores combined, consumers spend will overtake iOS for the first time in 2017.
Check out the Current Stats of Mobile App Economy
With the constant increase in the number of smartphone users across the world, there is a huge increase in the number of applications that consumers are using on their phones. As per the Statista report, the Apple App Store has approximately 2.2 million applications, whereas, Google Play Store has more than 2.8million applications as of March 2017.
Go-Globe has also released an infographic, indicated that the complete usage of mobile apps is increasing constantly. Today, smartphone users comprehend the important role that apps play in assisting clients to get access to important information.
As per these statistics, approximately 52% of the time individuals spend on digital media is on the mobile apps. With this aspect, we can understand that enterprises are making more and more revenue from the usage of mobile apps.
Gartner’s prediction describes that more than 268 billion mobile downloads are going to make an income of $77 billion by the end of this year. It is estimated the global mobile app revenue was $35 billion in 2014, $45 billion in 2015, $58 billion in 2016 and it is predicted $77 billion in 2017.
The statistics also show that the people, who come under the age group of 18 to 24 years, use more mobile apps than any other group. They are very closely followed by 25 to 34 years, 35 to 44 years, 45 to 54 years and then over 55 years, correspondingly. However, the inference is that businesses, who are using mobile apps opt to target the middle generation more than the younger and older generations.
Top Mobile Apps Categories in Apple App Store as of March 2017
When it comes to talking about the most popular categories in the Apple App Store, the statistics report presented the list of top popular categories. In March 2017, business apps were the second-most popular category with a share of 9.88% of all active apps being business apps. As of summer 2016, more than 140 billion apps were downloaded from the App Store.
As you can see in the above-given images, gaming is on the top and leading categories in the Apple App Store following by Business, Education, Lifestyle, Entertainment, etc. Gaming apps are the most popular apps based on availability as about 23% of all apps obtainable fit in this category. It is also one such category with high mobile user engagement.
Why these Mobile Apps’ Categories are Leading in the Apple App Store?
Do you know why these categories are leading in the App Store? How these categories’ apps are improving the industry? How are they impacting on user’s life?
Let’s take an example of Educational Apps:
Over the last few decades, an influence of technology upon children and education has been immense. Once, education was associated with money; however, things have changed completely. Now, quality education for your children is easily possible as there are a number of educations apps in the app store that are improving the way students are learning.
Studies also show that since the release of Apple’s iPad in April of 2010, students, who are using iPads scored much higher on literacy tests than students that didn’t use the device, and medical students even scored 23% higher on national exams compared to earlier unequipped classes.
Education is leading on the third-most popular category in the App Store as education apps have reshaped the future of education. Using apps, things are becoming a lot easier for children to understand memorize.
So, you can get a complete idea how education is leading in the third category. Making an app that impacts on users’ life can lead you in the top category. Likewise, you can also research on other categories like how are they impacting on user’s’ life and what type of benefits they are delivering.
With these above-given statistics reports about the mobile app economy, you can understand the mobile app market and its future. However, you can apply these insights to your business and increase your chances of success. You can comprehend the factors that are driving the maturation of the app economy. Moreover, you can understand that it will create lots of more opportunities for thousands of entrepreneurs, who develop solutions, manage data and nurture their customers. If you are looking forward to a place to make money, the mobile app economy is a right place that beckons.