If you’re not a seasoned writer, publishing a book of your own might sound like a far-fetched and daunting idea. No matter what your level or style of writing, however, don’t wave this idea aside too quickly! If you’re an entrepreneur, this may be your opportunity to increase brand visibility and put yourself on par with competitors in your field — which means a boost in profitability. Still unsure whether to take the plunge? Then check out these five reasons why every entrepreneur should publish a book.
1. Pass on Your Experience to Future Generations
Stories of entrepreneurs who have created their own business from scratch and achieved tremendous success are instructive and useful for novice business persons emerging in the industry. Everyone wants to know how to attract investors, promote their products, make people believe in their idea — all those nitty-gritty details and secrets that made you successful. The experience of esteemed entrepreneurs is a storehouse of handy information for beginners. This is your way of passing on your success story so that upcoming business-minded leaders can use your best practices to solve their issues and build themselves a strong business empire. Just as Lee Iacocca revolutionized management, you too can become an inspiration for future generations of entrepreneurs.
2. Draw Attention to Your Brand
In the business world, brand awareness and attention mean more sales, bigger investments, higher profits. This is the dream of every profitable business! There are many creative ways to put a spotlight on your business, but publishing a book is one of the most original ideas. Consumers these days are tired of stale marketing strategies that explain why you should choose them. Instead, they’re looking for refreshing and honest reasons why they should be into your brand and ideas. Your book might be the answer to their pleas. Keep in mind, however, that this strategy could be a two-edged sword. If the whole piece revolves around how great you are and what an honor it is to become your client, it will surely put people off. But if you keep your story fairly non-promotional but entertaining, compelling, and engaging, you will naturally grab people’s attention. And voila! They’ll connect to you and your story and want to find out more via your brand and business.
3. Books Help Attract Talents
People are a business’s most valuable asset. Attracting promising professionals is a great success for any company. What if the candidates themselves start seeking your favor because they liked what they read in your book? If your worldview and goals align with theirs, they will dream of becoming part of your team. The right people in the right places will give your business a huge competitive edge. Your book can become a magnet for the best people in the industry.
4. Raise Awareness to the Issues of Today
When promoting their brand, entrepreneurs tend to concentrate solely on their business. Focusing on serious issues outside of your industry, however, can resonate with millions of people around the world. This might be a problem of sustainability, ecology, global warming, economic development across the world, etc. By publishing a book that addresses environmental, social, and political problems and the ways to solve them can help you gain recognition not only as a successful business person but also as a prominent public figure and humanitarian. This strategy matters more than ever these days since consumers want to see a human face put on companies.
5. Make Money
Business people don’t normally publish books to earn money. However, who said you can’t try? A book can actually become one of your business ventures. Beautiful words about successful strategies and knowledge that feed them are great, but actions speak louder than words. Let the sales figures of your book prove that you turn everything you touch into gold! A talented person is talented everywhere — your bestseller can cement your status as a capable entrepreneur.
So, if you feel like writing a book, nothing should hold you back! With a clever book cover design and a compelling story, you’re guaranteed a successful publication. Happy writing!
a book -DepositPhotos