Is your small business as successful as you were hoping it would be? If not, don’t fret, because it is likely not because you are not offering a good product or service. It is more likely because you aren’t using all of the tools available at your disposal to make you more productive. There are so many ways that you can increase your productivity and your profits. Here are some eCommerce tools that will get your business on a more productive path.
#1. Shopify Business Encyclopedia
If you need business information quickly, where do you turn? You need to have access to an all-in-one business resource where you can find answers to all of your business-related questions. The best resource is the Shopify Business Encyclopedia. No matter what you need to know about running your business, you will find the information here. For everything from branding to sales to expansion and more, this tool is going to be your go-to resource.
#2. Campaign Monitor
In order to reach out to your customers, you need to have great email campaigns. Campaign Monitor will help you to reach your email marketing goals. With this awesome tool, you will be able to build templates, send out email marketing, and monitor your campaigns to see what is working and what isn’t. The size of your email list will determine the cost to use this tool, but the cost is low. Packages start at just $9 per month.
Here is another blog that you should be reading on a regular basis. You will get the best tips on conversion from an entrepreneur who is an expert in conversion. You will learn how you can grow your own business, optimize your site for maximum conversion, and so much more. ConversionXL is a must-read for anyone who is running their own online business.
It is always a good idea to get advice from others, and these days, one of the best ways to get that advice is to read blogs. In fact, you should read as many good blogs as possible that relate to your business in any way. There are some business blogs that tend to stand apart from the rest, and definitely ones that you should be checking out. Unbounce.com is one of those blogs. It is loaded with tips on such things as copywriting, design, a/b testing, email marketing, improving conversion rates, and much more.
#5. Google Analytics
You need to use the best analytics tools at your disposal in order to get the most from your business website. These tools are going to give you insight about what your customers really want, and lead you to find ways to do just that. Google Analytics is one of the more popular analytics tools, allowing you to set up campaigns, monitor website traffic, and learn about the people who are visiting your online store so you can create targeted marketing.
#6. Bold Chat
Another thing that customers love to see on a website is a live chat feature. This means they can ask questions about the products or services, and receive nearly instant answers. Most people prefer this to sending an email request and waiting a few days for an answer. Bold Chat is a great platform that you can use for your online store. There is absolutely nothing to lose because you can try the service for free to see if it is a fit for your business.
#7. iMeet Central
iMeetCentral is the ideal option for businesses that are growing, and you just can’t take care of everything yourself all at once. With this private, secure website, you can enjoy features like integrated file sharing, project management, workflow automation, and centralized communication. And, you can use any of these features from any device. Another option that offers similar features is Trello.
Moz is another analytical tool that should definitely be in your arsenal. It will help you to see just how well your marketing efforts are working, including
There is one more blog that needs to be mentioned. Backlinko offers loads of great advice on how to drive links back to your own online store. Brian Dean offers posts that are like case studies, and they show you just what you need to do go increase traffic to your own website. This is not dry reading materials either. What this man has to say is very interesting.
Here is another great tool that lets you offer a live chat feature on your website. LiveChat has all kinds of great features, such as the ability to know when customers are typing, chat conferences, chat history, chat supervision, and much more. Again, you want to give customers what they want in order to get what you want, which obviously is profits. You will do this when you offer services like LiveChat, because it shows that yours is a company that cares about the needs of its customers.
One more email tool that you may be interested in is Bronto. You can use this app to sync with your Spark Pay store, and be able to automate all of your emails. This is going to make life a whole lot easier for you, because you will be spending a lot less time on your email campaigns. Use this tool to send emails about abandoned carts, follow up on orders, promotional emails, and more.
#12. SSL Providers
Your customers need to know that their personal information and credit card information is safe when they use your online store. So, you need to have an SSL certificate. There are numerous sites that offer certificates, but some are more well-known and trusted than others. These include SSL.com, Verisign, Comodo, and DigiCert. It is well worth it to buy these certificates. Without one, don’t expect a lot of success with your online store.
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