Thousands of entrepreneurs like you are experiencing this dilemma on a daily basis. Nevertheless, from you to them, it is your lucky day today, because you will have the answer to the question over this article.
With the emergence of social media, it is sometimes tempting to want to register on all available platforms, especially when you start your business. And when you start your digital journey, the big question is whether to have a blog or otherwise go on social networks.
However, I’ll tell you the truth: starting your company’s blog will definitely be one of the best things you’ll do for your business. Why?
Instead, look at these statistics from HUBSPOT, the world’s leading provider of automated marketing solutions:
- A company that has an active blog receives an average of 67% more leads than a company that does not blog;ac
- A company that blogs regularly is 13 times more likely to have a positive return on investment;
- 70% of consumers discover a company through its content rather than through advertising.
I will give you eight good reasons why should a Digital Marketer have a blog instead of going on social networks.
YOUR BLOG ARE YOURS
With your blog, you are at home, it’s your baby. Unlike social networks like Facebook or Twitter, your blog is your property, you are the master. No risk that one morning, you see your account blocked. Who has already experienced it raises his little finger.
YOUR HEARING IS YOURS
On social networks, users are the property of the platform. You’re just an opportunist who comes to nibble on the back of the platform, and she knows it. That’s why overnight, you can see your banned account and your flown visitors. Creating your own blog with a forum which should be like social media platform is a plus point.
YOU CAN CAPTURE THE CONTACTS OF YOUR VISITORS
On your blog, you can collect contacts from your visitors. Tools for capturing email, name and phone number exist to make your job easier. You can put them where you want.
However, on Facebook, for example, you have constraints on how to use it, because the network does everything to retain users on its platform.
IT SHOULD DEMONSTRATE YOUR EXPERTISE
On your blog, you will create super relevant and useful content, content that will solve the problems of your audience. The more you produce high-quality content, the more you will be seen as a specialist, as an expert. And because experts are always in demand and well paid, you understand the importance of having a blog.
IT IMPROVES REFERENCING
By writing optimized content on a number of keywords, visitors can easily find you when they search the search engines. On social networks, this is not the case, because you have constraints in terms of publication.
IT BRINGS YOU MORE TRAFFIC TO YOUR CORPORATE WEBSITE
The more you create optimized content, more visitors will come to your blog, and it will push them to visit your website to see what else is important to them. It’s that simple.
YOU CAN SELL YOUR PRODUCTS OR SERVICES
On your blog, whether you have a digital or physical product, you have the opportunity to sell it without asking anyone. Moreover, the possibilities are enormous in terms of the tools needed to achieve this goal. Whether you have an eBook, a plugin/Wp theme, a practical guide or want to offer services, your blog will allow you to do it as you wish.
IT IS EVOLVING AT YOUR TIME
Over time and success, your blog may encounter limitations. Good news, you can make it evolve at the same time as your business. Is there a function missing? A developer will deliver it to you in a few days.
IT IS HIGHLY CUSTOMIZABLE
You can customize your blog as you want. Do you want to adorn it with the colors of your brand? This is feasible and with disconcerting ease. On social networks, on the other hand, you are only a tenant who has duties and rarely rights.
IT PROVIDES YOU WITH A SENSE OF PRIDE, ACCOMPLISHMENT
When you have a blog that you have built the audience of 0 to 2000 visitors a month, you have a great joy that you walk through the body. You know that you have accomplished something that deserves satisfaction.
My final advice on your launch on the web is, therefore: create your blog and your social profiles but focus more on your blog. You will see the benefits make you smile.
And you, what is your experience in blogging? Have you noticed an improvement in your business? I await your opinion in the comment section.