When it comes to any business, one of the most critical aspects of it is customer relationship management or CRM. And when it comes to manufacturing, the need for a reliable CRM system is even greater. So what’s the best CRM for Manufacturing in 2023?
I’ve done the research, as I’ve spent years using different CRM software while in the manufacturing industry.
I’m going to give you an in-depth guide into what to look for and which CRM software would work best for your manufacturing company!
What are the Best CRMs For Manufacturing Companies This Year?
So what makes CRM software better than others when it comes to helping out your manufacturing company?
Looking for key features like scalability, easy-to-use interface, and customization, so it will match your company’s goals.
Pricing is also a significant factor in trying to match your needs and budget to buying helpful CRM software. These are our top five manufacturing CRM software of 2023!
- Pipeline
- Monday.com
- Hubspot
- Zoho CRM
- ClickUp
Pipeline
Why We Picked It
Pipeline is an all-in-one CRM that has quickly become one of the best options for manufacturing companies.
It is built to help you manage leads, organize contacts, and analyze essential data. Pipeline’s easy-to-use interface allows your business to be up and running in no time, while its customization capabilities allow it to meet the needs of any manufacturing company.
Plus, the scalability options make it great for businesses that are growing and need extra features as they expand! Pipeline is also very affordable compared to other CRM software, making it an excellent option for manufacturers on a budget.
All in all, if you’re looking for reliable CRM software for your manufacturing company, Pipeline is the right choice!
Pricing
Pipeline has several different pricing plans available at your disposal. It also comes with a 14-day free trial.
Start Plan: This plan is priced at $25 a month per user when billed annually. With this plan, you receive one sales pipeline, unlimited file storage, 25 custom fields, and more.
Develop Plan: This plan is priced at $33 a month per user when billed annually. This plan includes two sales pipelines, 2500 deals per account, unlimited exports per user a month, and locked and required fields.
Grow Plan: This plan is priced at $49 a month per user when billed annually. This plan includes five sales pipelines, email templates and campaigns, Deal Intelligence Fields, and more.
Pros
- Free trial
- API integrations
- Great for small and mid-size business
Cons
- No free version
- Not a ton of automation
- Email inbox functionality
Monday.com
Why We Picked It
Monday.com is a high-powered CRM that is perfect for manufacturing businesses. With its easy-to-use interface and powerful customization capabilities, you can make sure your company’s goals are met with ease.
Monday.com also provides scalability options, making it great for growing companies! Plus, the reporting and analytics capabilities are excellent for tracking performance over time.
The intuitive design of Monday.com makes it incredibly easy to use, so you can get up and running quickly!
Pricing
When it comes to pricing, Monday.com is one of the more affordable CRM software on the market. It comes with a free forever plan and several different pricing plans.
Individual: This plan is free forever and includes up to two seats, iOS and Android apps, unlimited docs, and up to 3 boards.
Basic: This plan costs $8 a month per seat and has everything the individual plan has, including unlimited free viewers, unlimited plans, 5 GB file storage, and prioritized customer support.
Standard: This plan costs $10 a month per seat and includes everything in Basic, plus calendar view, guest access, 250 integrations, and automation per month.
Pro: This plan costs $16 a month per seat and includes everything in Standard, plus chart view, time tracking, formula column, and dependency column.
Pros
- Forever free plan available
- Highly customizable
- 200+ templates available
Cons
- Minimum team size
- No integration on the basic plan
- Time tracking only available on the most expensive plans
HubSpot
Why We Picked It
HubSpot is one of the best CRM solutions for manufacturing companies due to its comprehensive and powerful features.
With HubSpot, you have access to a variety of sales, marketing, customer service, and support tools that can help streamline your processes.
Moreover, HubSpot’s automation capabilities make it great for managing leads and tracking performance. Not to mention, it is highly customizable and can easily be adapted to your business’s needs.
Plus, HubSpot has an affordable option for small businesses looking for reliable CRM software without a hefty price tag when you choose the starter plan.
Pricing
HubSpot has several pricing plans along with free tools such as conversational bots, live chat, team email, and more.
Starter Plan: This plan is $45 a month for two paid users and includes email and in-app chat support, simple automation, and meeting scheduling.
Professional Plan: This plan is $450 a month, but you receive five paid users, standard CRM integration, forecasting, and advanced phone support.
Pros
- All-in-one platform
- Free CRM tools
- Easy to use
Cons
- It gets costly quickly
- Only annual contracts
- Need to pay for additional technical support
Zoho CRM
Why We Picked It
We chose Zoho CRM as one of the best CRM solutions for manufacturing companies due to its comprehensive feature set and intuitive interface.
With Zoho, you can track leads from start to finish, manage customer accounts, create automated workflows, and use powerful analytics tools that make it easy to measure success. Plus, there are many integrations available, so you can tailor the system to suit your unique needs.
What really sets Zoho apart is its affordability; it’s one of the most cost-effective CRM software on the market and offers a wide range of plans to suit businesses of all sizes.
Pricing
Zoho CRM has a free plan available along with several different affordable pricing plans.
Free Plan: This plan is available for three users and comes with standard reports and task-only reminders.
Standard Plan: This plan is $14 a month for each user and comes with 100 custom reports, 10 custom dashboards, and 20 schedulers per user.
Professional Plan: This plan is $23 a month for each user and comes with standard reports, unlimited custom reports, charts, and KPIs.
Enterprise Plan: This plan is $40 a month for each user and comes with unlimited custom dashboards, 10 trends for the anomaly detector, zia notification, and more.
Pros
- Scalability to fit the needs of your manufacturing CRM
- Pricing is well below other CRM
- Very intuitive and easy-to-use
Cons
- The live chat option is lagging
- No individual email tracking
- AI assistant isn't accommodating
ClickUp
Why We Picked It
ClickUp is the perfect CRM for manufacturing companies due to its comprehensive feature set and affordability. With ClickUp, you have access to a variety of features such as task management, project collaboration, time tracking, and chart view.
Plus, it has powerful automation capabilities and over 250 integrations with other apps that can help you streamline your workflow.
And best of all, ClickUp is one of the most affordable CRM solutions on the market, with a basic plan that starts at only $5 per month!
Pricing
As mentioned above, ClickUp is tough to beat when it comes to pricing. When comparing CRM for manufacturing, ClickUp has some of the cheapest pricing available.
Unlimited Plan: This plan is $5 each month per member and is great for small teams. This plan includes unlimited Gantt charts, resource management, unlimited storage, and agile reporting.
Business Plan: This plan is $12 each month per member and is best for mid-sized teams. This plan includes workload management, timelines, custom exporting, and production schedules.
Business Plus Plan: This plan is $19 each month per member and is best for multiple teams. You will get custom role creation, admin training webinars, custom permissions, and lead generation.
Pros
- Great customer service
- Efficient dashboard view
- The free version has many CRM features
Cons
- Customization feels overwhelming
- The calendar has too many bugs
- The website layout needs improvement
What is a Manufacturing Industry CRM (Customer Relationship Management)?
A Manufacturing Industry CRM is a software tool designed specifically to help manufacturers better manage their customer relationships.
It can streamline sales and marketing processes, store data and track customer interactions, automate tasks, and provide helpful insights into customer behavior and preferences.
By utilizing a Manufacturing Industry CRM, companies can improve customer satisfaction while also boosting their bottom line. With a CRM, manufacturers can easily identify customer needs, improve customer service and support, find new leads, and track sales progress.
These systems are also extremely versatile and can be customized to fit any size or type of business. They provide powerful analytics tools that make it easy to measure success, plus they’re incredibly user-friendly and easy to learn.
How to Choose a Manufacturing CRM
Talk To Your Sales Team
The first step in selecting a Manufacturing CRM is to talk to your sales team. They will have valuable insight into the customer experience and can help you determine which features are most important for your business.
Ask questions such as: What do you need from a CRM? What customer data do you need to track? What features would help you close deals faster?
By getting direct feedback from your sales team, you can ensure that you’re choosing the right CRM for your business.
Check the Feature Sets
Once you’ve identified which features your business needs, it’s time to start comparing different CRMs. Take a look at the feature sets of each CRM and make sure that they offer the features you need.
Check for things like task management, customer segmentation, analytics tools, automation capabilities, and integrations with other software.
Also, make sure that the CRM is easy to use and understand – after all, you don’t want to be stuck with a system that’s tricky for your team to get the hang of.
Test Drive the CRM
The best way to determine if a CRM is right for your business is to test-drive it! Most providers offer free trials that let you experience the system for yourself without having to commit.
Take some time to explore the features and get familiar with how it works. Make sure that the CRM is easy to use and can handle all of your customer data. Plus, test out integrations with other software to make sure that everything works smoothly.
By taking the time to test drive the CRM, you can make sure that it’s a good fit for your business before investing any money.
A/B Test Two CRMs
Finally, it’s important to A/B test two CRMs before deciding on one. This can help you compare the features, user experience, and overall effectiveness of each CRM.
Set up two identical tests with the same customer data and measure the results. This will give you an accurate picture of which CRM is best for your business.
Choosing the right Manufacturing Industry CRM can be a daunting task, but with the right knowledge and testing, you can ensure that you select the perfect CRM for your business!
What are the Benefits of a CRM for Manufacturing?
Data & Analytics
One of the greatest benefits of a CRM for Manufacturing is the ability to collect, store and analyze data. By tracking customer interactions, you can gain insights into their buying preferences, interests, and behaviors.
This data can help you create more effective marketing campaigns, improve customer service, find new leads, and optimize your sales processes. Plus, with powerful analytics tools, you can easily measure success and make data-driven decisions.
Automation of Processes
Another major benefit of a CRM for Manufacturing is the ability to automate processes. These systems can help you streamline customer interactions, reduce manual tasks, and increase efficiency.
By automating mundane tasks like data entry and customer follow-up, you can free up your time to focus on more important tasks.
Plus, automation ensures that your team is always following the same processes to ensure consistency and accuracy.
Sales & Lead Nurturing
Next, a CRM for Manufacturing can help you improve your sales and lead nurturing efforts. These systems allow you to segment customers based on their buying behavior and interests, so you can send more targeted and personalized messages.
You can also create automated customer journeys that trigger based on specific actions, so you can nurture leads throughout the buying process.
By using a CRM for Manufacturing, you can ensure that your sales team is always one step ahead!
Team Collaboration
A CRM for Manufacturing can also help you improve team collaboration. These systems offer powerful communication tools that make it easy for your team to collaborate in real time.
You can assign tasks, keep track of progress, and ensure that everyone is on the same page. This can help foster better team dynamics and ensure that your team is working together efficiently.
Marketing Automation
Finally, a CRM for Manufacturing can help you automate your marketing efforts. You can use the system to create campaigns, track customer interactions, and measure success.
Plus, with marketing automation tools, you can send personalized emails and messages based on customer behavior and interests.
This helps you create more effective campaigns and better engage with your customers. By leveraging a CRM for Manufacturing, you can boost sales, simplify processes, and drive better customer outcomes.
Manufacturing CRM Wrap Up
Choosing the right CRM for Manufacturing is no small task, but with the right knowledge and testing, you can ensure that you make a perfect choice.
By leveraging data & analytics, automating processes, optimizing sales & lead nurturing efforts, improving team collaboration, and leveraging marketing automation tools, you can get the most out of your CRM investment and ensure your business is running at peak performance.
Strong manufacturing CRM software is vital to so many parts of a business, from sales and marketing teams to distribution chains and client management.
So, let us know what you thought of our list. Is there a specific customer relationship management software that your business can’t live without? Leave a comment!
Frequently Asked Questions
The best CRM for manufacturing business depends on your specific needs. Look for a system that offers powerful data and analytics, automation tools, sales and lead nurturing capabilities, team collaboration features, and marketing automation tools.
Yes, Salesforce can be used for manufacturing. The platform offers powerful sales and marketing automation tools that make it easy to streamline customer interactions and track progress. Plus, its data and analytics capabilities make it easy to gain insights into customer behavior.
No, Salesforce and SAP are both powerful CRM systems that offer different features and capabilities.
While they have some overlapping functionality, each system has unique features that make it a better fit for certain industries or business needs. As such, neither system is replacing the other.
Yes, Microsoft Dynamics is a great CRM solution for manufacturing businesses.
It offers powerful data and analytics capabilities, automated processes, sales & lead nurturing capabilities, team collaboration features, and marketing automation tools. Plus, its easy-to-use interface makes it a great choice for businesses of all sizes.
SAP’s biggest competitor is Oracle. Both companies offer a range of enterprise resource planning, customer relationship management, and analytics solutions.
However, Oracle generally has a larger market share when it comes to ERP solutions, while SAP is more popular for CRM solutions. Both companies are major players in the enterprise software industry.
