It’s incredibly disheartening when you can see that people are visiting your website but very few users are taking action. What is it that is holding them back from taking the plunge and buying your products / signing up for your services?
In this article, we’re going to look at why your website gets plenty of traffic with minimal conversions and how to create more consumer traffic with your website.
Why Is No One Buying From My Website?
There is a multitude of potential reasons why so few website visitors and making a purchase, for example:
- You have an overwhelming amount of content.
- Your messaging isn’t clear.
- Low-quality sales copy.
- Your page load speed is poor.
- The checkout process is too complicated.
- Your website’s UX is unintuitive.
- There’s a lack of trust signals / social proof.
- No website security (e.g., SSL certificate, etc.).
- Too many ads/pop-ups.
- Uninspired design.
- Limited online visibility / social media presence.
There are many other potential reasons why people aren’t buying from you, however, the above tend to be the most common issues. So, what can you do about it?
If you want to turn things around and start converting those website visitors into loyal customers, you’re going to need to prepare yourself for some hard truths…
Particularly if you are a small business owner and this is your first website, you’ll likely feel very attached to it. It’s perfectly normal to be proud – and so you should be; it is proof that you are actively taking steps towards transforming your business and growing your online presence.
However, if you are NOT making sales through your website, then the fault lies with you – not your audience. This means it’s time for a massive overhaul!
But don’t feel bad; think of it as a first draft of a book that has awesome potential. Now it’s time to hire an editor!
The next step is to call in professionals to fix your website and start developing a long-term SEO strategy. That way, not only can you get more people in the door, but you’ll have no trouble converting as many of them as possible into loyal customers either!
Of course, you can indeed handle all this in-house, however, the workload is significant and without the experience or expertise, you’re much better off outsourcing it to an SEO agency instead.
Depending on the age and quality of your website, it may be worth starting from scratch entirely. However, here’s what you will need to do to fix up your website as it stands:
- Trim the word count (“cut the fat”).
- Define your message clearly and concisely (with the appropriate keyword research).
- Invest in high-quality sales copy. Find your brand voice and develop a compelling story that highlights your customer’s pain points and how YOU can fix them.
- Optimize your website for fast page load speed (compress image files, etc.).
- Create a smooth and seamless checkout experience with secure card payments.
- Invest in a world-class UX design. The user experience should be effortless. You must also work on your internal linking structure.
- Increase the amount of trust signals on your website. Remember: ‘show, don’t tell’ (i.e., add positive customer reviews, testimonials, and case studies).
- Bolster your website’s security with the appropriate measures.
- Where possible, do away with ads and popups entirely.
- Make sure your website’s design is on-brand with a consistent color theme, imagery, and language.
- Sign up to the relevant socials (and claim your Google My Business profile), sync them up, and start creating and sharing customer-centric content.
- Leverage a reputable SEO agency to help you build a solid backlink profile and ultimately grow your online visibility.
- Add a lead magnet to take those potential customers who are ‘not quite there’ and continue nurturing them via your email list.
When you see it all written out neatly in a bulleted list, it doesn’t seem like there’s all that much work to do. However, the reality is that taking a poorly performing website and turning it into a well-optimized, customer-converting machine is both an art and a science. It is time-intensive and there is a lot of technical SEO going on in the back end.
Again, outsourcing these requirements to professionals is highly recommended.
Do you have any questions? Let us know in the comments!