If you believe that creating and publishing good content is all that it takes to attract and engage your audience, then you are going to be disappointed.
While good content is necessary to win over your target audience, you also need to promote your content so that it reaches the right people. You can’t sit and wait for people to discover your content by themselves. This is where content amplification can help you.
Wondering what content amplification means?
Content amplification is the practice of promoting your content via various owned, paid, and earned media channels. It literally amplifies the reach of your content and helps it reach your target audience.
But, how can you amplify your content?
Well, that is what this post is all about. In this post, we will discuss seven of the best content amplification techniques to drive more traffic and increase the reach of your content.
Ready to learn what they are?
Let’s get started.
#1. Use Influencers to Boost Your Content’s Reach
Using influencers for content amplification is not exactly the same as a paid collaboration with influencers like sponsored posts or reviews. Instead, this focuses more on building connections with popular influencers in your niche and getting them to organically share your content.
But, why would an influencer engage with your content?
Well, influencers are regular people who also consume content just like anyone else. They would like to read relevant content in their areas of interest, just as anyone else would.
The trick to get influencers to engage with your brand and content is to start online conversations and discussions with them. Comment on their posts to spark a conversation or share something that you think will pique their interest.
You can always pay influencers to promote your content as well, but do try organic ways of building connections with influencers and using it to your advantage.
#2. Use Email Marketing to Amplify Your Content’s Reach
Email marketing is one of the most traditional ways of content amplification as you can inform thousands of subscribers about your latest content, simultaneously.
This is exactly what newsletters are meant for—sharing the latest content and updates.
Just ensure that you are sending emails with relevant content to your subscribers and you are good to go. You can do this by creating segmented mailing lists and sending curated content recommendations for each.
Do not underestimate the importance of email marketing for amplifying the reach of your content and start using it, if you’re not already doing so.
One organic way to use content amplification is to add social sharing buttons to your website, making it easier for people to share your content. This way, if someone likes your content, they can easily share it with their friends.
All you need to do is choose from one of the many, easily-available templates for blogs and websites that already have social sharing buttons.
This will not only help your content reach more people but will actually let your content work for itself, rather than you having to promote it. Brilliant, right?
Many marketers share their content on syndication websites like Medium that allow you to repost already published content.
They also allow you to add a link to the original post, thus driving traffic to your website.
Overall, this is a simple and effective way to amplify your content’s reach without much effort.
Whoever says that link building only applies to getting backlinks from other websites, could not be more wrong. You need to learn the art of giving backlinks to get backlinks. It’s a two-way street.
Link to high-quality content on authoritative websites in your niche. Most marketers use tools to analyze backlinks to see where they are getting links from and sometimes even give a link back.
Another great way to get backlinks is to write and submit guest posts to authoritative websites. You can link to a relevant post on your website and direct traffic from that website to yours.
#6. Use Native Advertising to Reach More People
While we are talking about organic ways of content amplification, let’s not forget about paid media. You can always use native advertising to place content-based ads on various platforms.
The good thing about native advertising is that it looks like the native content of a platform and gets more engagement than banner ads. You can use this technique to reach new people and drive them to your website via CTAs.
#7. Cross-Promote Content on Social Media
If you create
Social media platforms are a good place to start promoting your latest blog posts or any other type of content. You can simply share a brief summary of what your content is all about along with a good image. Also, give your audience a way to read the full content by sharing a link.
This will help you reach new audiences that you may not have reached by simply relying on organic website traffic. Moreover, this provides the added benefit of keeping your social media feeds filled with fresh and relevant content.
Content amplification is a good way to boost your content’s reach and gain new audiences. While good content should ideally speak for itself, in reality, you do have to work hard to make sure that it reaches the right people.
These are some of the most simple and effective content amplification strategies to increase the reach of your content. Use these strategies to increase your blog traffic and content views or impressions.
What are you waiting for?
Get started with these tactics and amplify the reach of your content.
Have any further questions on this topic that you want to be answered? Leave a comment in the comments section. I’m always happy to help.
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