Do you know that WordPress is powering more than 70 millions of sites across the globe?
Yes, you heard it right. It is the most popular and robust Content Management System (CMS) platform. You must be surprised to know that this in-demand CMS alone has a market share of 37% of all the websites.
So, why choose WordPress is buzzing all around? Will it be beneficial in the long run? If you are pondering such questions, then you are on the right page. To get the answer to all these questions, you need to follow the blog until the end.
Here, in this write-up, I will break down all the perks of using WordPress for your business, providing you with a clear idea as to why it is the most popular CMS and website building platform in the world. So, without wasting any more time, let’s check out the reasons!
But before that here’s a video
Common Reasons to Choose WordPress
There are numerous website building platforms available for business owners, such as Joomla, Shopify, Magento, Kentico, etc. However, WordPress still ranks best amongst all of them. The process of creating a website involves all these CMS platforms, as they are all used for creating a website.
Each platform has its advantages, while many are often used for niche websites with specific objectives. But WordPress may be the best match for their needs. Let’s check out the reasons for selecting WordPress.
1. WordPress is Free and Open-Source
Did you know that WordPress is open-source and free? It means that all users can access it without any hassle. It has been around since 2003 and is free to download for anyone. We’ve seen that open-source projects are generally free and have a large community.
If you fear that an open-source CMS will make your domain vulnerable, then, take a chill pill; it is not going to do so. Instead, by using WordPress, you can improve the security of your website for the better.
WordPress gives you the facility to download and change the code easily whenever needed. However, please make sure that the WordPress team will accept not all changes. If the switch is approved, there is a possibility that you might have to update it to the new version.
Also, acquiring WordPress does not cost you a single penny. Currently, there are over 31000 WordPress plugins, and over 2600 WordPress themes available online. To run WordPress, you need a web host and a structured domain, and you’re good to go.
2. WordPress is Easy to Customize
No business owner wants to be stuck with a cookie-cutter site, and if you use WordPress, you won’t be. The WordPress theme system signifies that you can implement alluring designs in no time.
All you have to do is buy a one-time license for a premium theme – the best of which comes with full documentation and pre-built layouts for tons of used cases.
Besides, WordPress is at the heart of the freelance development community. It means that whenever you need help, you will be able to find it easily. All of the above factors will cost less if you need help optimizing your site, and it won’t take ages to do so.
If you feel that you have the necessary technical skills with a well-documented theme, you can modify yourself. You can also hire WordPress developers in India as they are readily available and can help you in giving a professional look to your site.
3. Search Engine Friendly
WordPress comes with decent search engine optimization functionality, such as enabling you to edit your Permalink structure. However, you can extend these functions by using the correct plugins like Yoast
It is the dream of every site owner to rank higher on search engines. If you spend some time working on the
WordPress can make your website quite attractive to search engines. The main reason, the platform is written using simple compliance and high standard clean code. Thus, it has the potential to produce semantic markup.
4. WordPress is Scalable
WordPress websites can range from small blogs to some of the most significant sites, including the New York Post, TED, Thought Catalog, CNN, Time.com, etc. Is it possible for a platform to power such various types of sites?
And the answer to this is the scalability of WordPress CMS. The layout flexibility and excellent customization features of WordPress make it the best fit for scalable work.
You can easily add new features through plugins as you grow in your business. This can be done without paying for plan upgrades in WordPress.
And since WordPress is so popular and highly flexible – many of your favorite web services sync over it and can probably be integrated. It is so flexible. If you want to start your business and then grow exponentially, WordPress is worth giving a try.
5. Regular Upgrades
WordPress has a robust active community, and it comes up with open-source updates. As it is an open-source platform, that means the code is open to all, which signifies that any susceptibility can be noticed and fixed very quickly.
As such, WordPress continuously improves due to actual input by its users and developers.
WordPress is continually updating as it is not limited by a company’s resources – its community powers it. WordPress enables all types of users, even those who are unfamiliar with Content Management Systems (CMS) to update content quickly.
You must ensure that your website is up to date. The WordPress community platform may be dedicated to providing upgrades, but they are not responsible for making sure that you keep your software updated. That’s your responsibility as the owner of a website.
Additionally, you don’t have to worry about accidental damage of well-crafted content as you can easily rollback your content using WordPress’ revision system. This would take less time and money spent on training employees to use the CMS.
6. Safe and Secure
Since WordPress is presently the most popular CMS, therefore it is in the target for hackers. Thus, it becomes crucial for you to protect your content from spam attacks. However, WordPress takes the safety of its customers on a somber note.
Well, you can practice some necessary security measures, such as not downloading themes or plugins from an untrusted site. WordPress continuously updates its software to stop attacks. WordPress has had an automatic update feature since the release of its version 3.7.
It is quite amazing to know that number of WordPress sites using HTTPS was increased from 4% to 11.45% in the year 2016 and is expected to grow tremendously.
Be sure to invest in a secure theme and consider using a backup service like VaultPress or any other security backup plugin. There are paid and free options, but be sure to read all the ideas and reviews before deciding to install one.
Since WordPress is used in such a large number, the options for protecting your content are endless.
7. A Simple Host
WordPress can be easily set up on any web host as it occupies about 60 percent of the entire web. Most hosting plans include a single-click installation for CMS or come pre-installed with it. This means that customers have complete freedom where to host the WordPress site.
It is quite easier to find the cheapest or fastest hosting provider, and can also set up the local installation on your computer for development and testing purposes.
Bourn creative blogger, speaker, and an award-winning designer, Jennifer Bourne started her relationship with WordPress after a ‘particularly tedious’ conversation with a client whose constant demand was to make instant content changes to the website late one night.
The user site was using a CMS, but it was so cumbersome that clients did not want to bother to update it on their own.
I came across WordPress, and when I realized just how easy it would be for my clients to make their content revisions – Bourne says
What Bourne loves most about WordPress is that it can be as simple as you want. From a simple site without a blog to an essential blogging forum or mass media site, WordPress is flexible, extensible and can meet the needs of almost any project, maintaining its ease of use.
8. Themes and Plugins
Have you ever seen a beautiful contact form, picture slider, or some other neat functionality and wished you could implement it on your site?
WordPress makes this easy to implement. You must be surprised to know that WordPress plugin crossed 1.48 Billion total downloads in the year 2016.
WordPress had a wide range of plugins, where you can download and “plugin” third-party pieces of software to make your site look, function, and feel the same way you desire.
Individual user reviews accompany each theme and plugin featured in the WordPress gallery, so you know how both will work when put into actual practice.
In addition to checking reviews, you can also see when the theme or plugin was last updated. If it’s been over a year, it might be worth trying something else, given that WordPress has recently gone through a significant update.
While there are more than 50,000 free plugins, you will need to do extensive research to ensure that they all work together.
When it comes to organizational CMS platforms, it is worth the cost of investing in a premium or unique theme for your website. Additionally, individual plugins that enhance your user experience are generally worth purchasing.
9. Low Proceeding Costs
Did you know that WordPress powers a multi-billion dollar economy? There are plenty of companies across the globe who sell WordPress based services. In terms of the cost of operations, WordPress is challenging to defeat.
With no license fees, affordable hosting options, and free themes and plugins that take care of a myriad of needs, you’ll find that you save a significant amount over time with WordPress.
Since WordPress is self-hosted, you will need to find a hosting company and purchase a domain name. You will also need to set up the site, which may cost you time.
Since it is one of the most popular website software, there are plenty of people who can help you set up your WordPress website.
You have to decide how much time you are willing to invest and if it matters to your project. For long-term projects, like a great website that you want to develop and scale for years to come, the investment is probably worth the time spent due to the flexibility, scalability, and versatility of WordPress.
If we talk about website development, nobody likes to invest all their crucial time working on online domains. That’s why using WordPress can be a compelling utility for your business.
So, being a business owner, you must make a wise decision about selecting WordPress. There are many WordPress development company in India who are ready to provide their services to the businesses.
You must contact them, and they will provide you with the trendy solutions which will surely help you to cultivate a better customer experience.
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