If you’re an
Along with these
Google never fails to update its algorithms, which always send
In this post, you’ll learn how to streamline your SEO strategies and stay in line with the changing business needs of your clients.
Stay Connected to the Traffic That Matters
Decades ago, SEO strategists believed getting more traffic is the only way to rank higher. What they lacked is the attention to the quality of traffic that goes to the site.
The quality of the traffic is important to improving conversion rates, as not all traffic may be relevant to your site. This, in turn, reduces your effective page views and lowers your search rankings. A decrease in search rankings further minimizes the possibility of getting relevant traffic.
The strategy here is to focus on the priorities of your clients in terms of
Analyze the content on your website and check for the performance in terms of ranking. If you find the performance is not in line with the business, you can either choose to remove it or modify it.
Tune in with the Change of Strategy of your Client
SEO is an ever-changing world. There’s no such thing as a “one-fits-all” strategy. In many cases, the client you are working with may decide to target an entirely different audience from before. They may be looking to diversify and cater to a different set of clients.
In essence, you need to cater to a specific category of the audience with your
And, this will completely translate into a scenario where you need to employ
Addressing a more specific client base is all about aligning your
Work with the Right Person
One of the important things you need to do is secure a solid relationship with the strategy manager or marketing manager. Proper alignment of goals with the strategy manager or marketing manager will help you better understand the changes in the business and how it can affect you as a whole.
The strategy manager is well equipped with actionable steps that correspond to the long-term goals of a company. Working closely with the marketing or strategy manager can help you arrive at the right parameters for your target audience, objectives of the client organization, and a whole range of factors for the better alignment of your
Some of the areas that your strategy manager can help you with include the demographics of your target audience, the industries that you need to focus on, and the audience persona you need to develop for your marketing plans.
Once you’ve gone through the details and collected enough data based on these parameters, you can begin working on a group of keywords and themes for your clients. This will help you acquire enough knowledge on the audience you need to target.
Stay Updated About Your Competitors
The competition can be a source of knowledge. In
This is why you need to build a competitor intelligence report based on the strategies they adopt for a better reach and more leads. Make sure to include industry leaders, as well.
Knowledge about your competitors and their strategies can provide you with new ideas and help you develop better strategies to gain better leverage. With competitive analysis, you can create a more streamlined
Changes in business needs also mean potential changes in target keywords. From this perspective, you may need to revisit your keyword research to align them with your client’s business goals.
The information from your competition analysis can be helpful in this aspect. You can analyze their
There are several tools you can use for your keyword research – SEMrush, Similar Web, Ahrefs, and Moz. Several of these keyword research tools are helpful in segmenting search terms that have high volume and rankings. These tools also help you find which keywords are trending for your competitors.
Apart from the standard keywords that are targeted by competitors, you should also look at the best performing long-tail keywords. One of the ways to come up with a long-tail keyword list is to match the target terms with the objectives of the client and the products or services they’re offering.
Once you have your list of target keywords, you can continue analyzing to get more ideas for your
Make sure that you are naturally inserting the relevant keywords in all aspects of the website. Titles, Meta descriptions, H1, and H2 tags, and content are a few areas you can add the keywords. Building your content around these keywords can also provide the foundation for your
The most important aspect to consider is having a thorough understanding of your clients’ products and services. This can go a long way in helping you determine the best keywords when optimizing your clients’ website.
Focusing on the local aspects of the business scenario can add more value to your