My first website was a web-based bulk messaging service for small businesses. It was built on the Joomla content management system (CMS). And I can still remember the excitement when my site went live — indescribable.
This happened after several weeks of designing and testing every component of the website to make sure that they work perfectly. That was my first business online. But, my excitement was short-lived. My website wasn’t making any sales. I could see stats like “400 visits this month” but those numbers meant nothing to me because no sales were coming in.
I’ll admit that I was happy that people could see me online but I didn’t know why sales weren’t coming. After about a year or so of running the business at a loss, I had to “let it go”. I was frustrated to the extent that I had to reject all offers from my close friends who wanted to buy the business from me.
I was making little or no sales despite the fact that I was online — doing business. Then, I knew nothing about
Today, there are several businesses going through the exact same process as described above. They are online but they are making little or no sales. They can’t reach their prospects no matter how much they try.
If your website is not converting or making sales, it’s high time you start optimizing your website for your target audience. The only way you can do this is through search engine optimization (SEO).
There is more to the power of search engine optimization than what is currently being portrayed on the web. It’s more than just ranking your website on search engines. It’s more about reaching your prospects who are in need of your products or services through your website.
When you approach
Angel Dhaly of Sydney
#1. It ensures higher rankings
Search engine optimization increases your website’s reach on a global scale. It ensures that you rank for your unique selling points on search engines. However, making your website appear on the first page of search engines is a plus for your website. Records have it that websites that appear on the first page of search engines often get visited more than the rest. A good
#2. A good
SEO increases your website’s visibility
One way to increase your website’s reach is to enhance its visibility. A good
#3. It enhances your credibility
The appearance of your website on search engines says a lot about your business. You may not have the opportunity to correct the perception of people towards your online business through face-to-face interaction. Your website enjoys more credibility when it appears on the first page than on other pages.
There is an unsaid belief that websites found on the 2nd or 3rd page lack experience and credibility. For your business to appear on the first page, people perceive you as an expert that’s dependable. This will boost your credibility in the long run.
#4. It fosters better user experience
A website that lacks good user experience will suffer poor visits. Good
Optimizing your website to meet up with these criteria will enhance its reach. Users love websites that are easy to access with clear photos and perfect videos. Once your website is user-friendly, you’ll enjoy more visits.
SEO ensures higher traffic
The essence of you optimizing your website for search engines is to generate more traffic. With good
#6. Make use of keywords
To enhance your website’s reach, you need a good