If you own a business, you want people to know about it, not only so they can admire your business savvy but also to get more customers and increase your profits.
A guaranteed way to get people to notice your business is to have a custom LED-illuminated monument sign made. These signs are usually constructed of brick, stone, iron, or concrete.
The LED-illuminated ones are typically made of lighter materials like plastic. However, you can also combine traditional materials with LED sign materials.
You can use an LED custom monument sign to promote your brand or introduce certain graphics and business elements to help people remember your company.
Exposure is just one of the many benefits LED-illuminated monument signs offer. Keep reading to discover why you should contact a reputable sign company in Dallas, TX, to have your own branded LED-illuminated monument sign made right now.
1) 24-Hour Visibility
If you want to improve your brand’s visibility in your local area, an LED-illuminated monument sign is one of the best ways to do that. LED lighting ensures your sign draws attention day and night.
Moreover, LED lighting is superior to neon and fluorescent. People will see your LED sign from a greater distance. This is invaluable for businesses situated in busy areas with many other companies.
You should also have an LED-illuminated sign if you are near a highway or commercial zone.
2) LED Lights Will Probably Cost You Less
LED-illuminated monument signs are exceptionally energy efficient. We live in an age where sustainability and cost savings are crucial, and this benefit is a must-have.
LED bulbs use, on average, 75% less energy than incandescent lighting. They also last around 25 times longer. For your business, this means zero increase (or even a reduction) in your electricity bill. Also, your sign will need far fewer replacements or repairs over the years.
This type of longevity makes LED-lit signs the best choice for your business.
3) You Can Customize your LED Lights
A custom monument sign is already eye-catching. Add LED lights, and you have something that will always draw attention. Customize your LED lighting on your custom sign, and you will have an excellent way to reinforce your branding.
You can add selected LED features to your monument sign to make it stand out. For instance, you can choose color-changing LED lights. This is a great way to promote seasonal products or services.
Think bright orange for Halloween or red, green, and gold for Christmas. You can even switch the colors that light up your logo to match your seasonal lighting.
You can also choose dimmable LED lighting. This will ensure that your sign is not overly harsh in the dark or overpowering in the day.
You can even make your monument sign interactive. Add a motion sensor that, when activated, displays a specific product or service on the LED screen.
Motion sensors are another way to save energy during quieter times, such as weekdays. It shuts off the digital part of your display, only illuminating the screen when activated.
4) LED-Lit Monument Signs Are Durable
Monument signs are typically positioned outdoors to draw people into a specific area or building. This means they are also very durable and weather-resistant. The structure and LED lights are designed to withstand rain, snow, wind, and extreme temperatures.
5) You Have Several Design Options
You have a lot more options than simply lighting up your sign. You can have your monument sign designed to match the look and feel of your brand. Choose between sleek designs for a modern business or classic designs for a more traditional brand.
You can instantly introduce your target audience to the type of business you have using an LED-lit monument sign.
As mentioned, you can also choose from brick, stone, and metal and a variety of shapes and sizes to complement your LED finish. You can design your sign to complement the surrounding landscape or completely stand out.
6) Excellent Brand Recognition
Your LED-illuminated monument sign is your potential customer’s first point of contact. You can use it to create a positive impression of your brand. You can also use it to improve brand recognition.
Adding specific graphics that connect to your brand identity makes it easier for people to know which business to walk into.
The design quality can also improve potential customers’ perception of your business. If you are in a competitive industry like hospitality or retail, your business can particularly benefit from this type of brand visibility.
A unique, illuminated sign is one of the best strategies to use for people to remember your brand.
7) Great Return on Investment
You may not be overjoyed about the idea of spending money on a custom LED-lit monument sign. Also, the upfront cost may be somewhat higher than that of non-illuminated signs.
However, the return on investment for your business is priceless. You will save money on your energy bills. You need not fork out a lot for maintenance. Plus, you will quickly build your profits when your sign attracts new customers.
A monument sign is more than just a nice-looking digital advertisement for your company. It can contribute to the overall success of your business as it helps you build a brand identity and increase customer engagement.
Stand Out in 2024 and Beyond With a Custom LED-Illuminated Monument Sign
You cannot afford for your brand to languish in the shadows. Bring your brand into the light with a custom-made LED-illuminated monument sign. It is one of the most powerful marketing tools you will ever use. It offers everything from visibility to energy savings and the wow factor.
Investing in a custom sign is one of the strategies that helps drive foot traffic, builds customer loyalty, and elevates your company’s market presence in 2024 and beyond. If you want your business to out-thrive the competition, get your custom sign made today.
