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Will Hanke Articles

Will Hanke is the leading specialist in running SEO and SEM for window treatment and awning companies. For 22 years he has helped businesses across the country with their digital marketing and search engine optimization strategies. His agency is family and veteran-owned and has won numerous awards in Search, Consulting, and Marketing.

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Latest Articles

Marketing

7 Biggest Mistakes You Need to Avoid in Setting Up Your PPC Ad Campaign

Will Hanke August 16, 2019

The 4 Best Advertising Strategies for Small Business

Will Hanke January 9, 2019

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Latest Articles

When BlackBerry controlled nearly half of the US smartphone market, its leaders saw the iPhone’s flaws clearly — and still missed the shift that would erase its lead

Tweak Your Biz Editorial Team June 16, 2026
Focused businesswoman making phone call at her desk in a modern office.

Before Zappos sold to Amazon for $1.2 billion in 2009, CEO Tony Hsieh offered every new hire $2,000 to quit after their first week of training — roughly two percent took the money, and Hsieh said the ones who stayed were worth the cost of the ones who left

Tweak Your Biz Editorial Team June 16, 2026

When Listerine launched as a mouthwash in 1920, the word ‘halitosis’ had been buried in a medical journal for 47 years — Lambert Pharmacal pulled it out, put it on streetcar posters, and grew annual revenue from $115,000 to $8 million in seven years

Tweak Your Biz Editorial Team June 16, 2026

In 1964, a 25-year-old Phil Knight sold Japanese running shoes out of the trunk of his green Plymouth Valiant at high school track meets across the Pacific Northwest — the $8,000 in first-year sales became the foundation of what is now Nike

Tweak Your Biz Editorial Team June 16, 2026
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